Vermont Tourism Marketing Program
Vermont Tourism Marketing Program
Advertising Opportunities
Image Credit: Sally Cooper
CONNECTING TO VERMONT VISITORS
Vermont Tourism Marketing Program
The Vermont Tourism Marketing program promotes your business to the 80 million people that live within a day's drive of Vermont. Created in partnership between the Vermont Chamber of Commerce and the Vermont Department of Tourism and Marketing, the suite of products offered in the Vermont Tourism Marketing program are the official fulfillment pieces for Vermont.
VISITOR INSIGHTS
13.5 Million
Visitors
$2.9 Billion
Visitor Spending
VERMONT'S MARKETS
8.1 Million
Overnight Stays
Vermont Tourism Marketing Program Opportunities
DRIVING VISITORS TO VERMONT
Vermont Department of Tourism & Marketing Drives Visitors
The Vermont Department of Tourism & Marketing executes a robust paid and earned media strategy to drive brand awareness and consideration of Vermont as a four-season destination. This strategy paired with a marketing campaign targets a qualified travel-planning audience, leading them directly to .
PAID MEDIA OVERVIEW
$1.9 Million
Program Dollars Invested
63.9 Million
Total Impressions from Paid Activity
98,363
Conversions Generated from Tracked Marketing Activity
EARNED & OWNED MEDIA OVERVIEW
152,217
Email Mktg Campaign Reach
119,666
Social Media Reach
1.65 Million
Visitors
4.89 Million
Media Impressions
98,363
Shares of Vermont Articles on Social Media
Vermont Tourism Marketing Program Opportunities
OPPORTUNITY
Stay & Play Directory
The Stay & Play Directory is the source for comprehensive business listings that visitors depend on to plan their trips. The featured listing program gives businesses premium exposure.
ROBUST FEATURES
Paid listings receive additional features including:
Priority sort Direct booking Social media links Multifaceted search filters Relevant results Companion piece to annual Vermont
brand publication to drive visitors down the marketing funnel on their trip planning journey.
DIRECTORY LANDING PAGE Basic Business Information Priority Sort Description Preview Phone and Web Icons & Links Subcategories Included Ability to upgrade to premium filters Ability to upgrade listing filters and quantity DIRECTORY LISTING PAGE Description Photos Embedded Map & Directions Link Basic Contact Information Social Handles `Book Now' Direct Booking Link/Button Video `You May Also Like' Business Feed
Free
Free
Paid
Paid
Vermont Tourism Marketing Program Opportunities
AVAILABLE PRODUCTS
Stay & Play Directory
The Stay & Play Directory is the source for comprehensive business listings that visitors depend on to plan their trips. The featured listing program gives businesses premium exposure.
PRODUCT
6-Month Featured Listing+ 6-Month Additional Listing (second listing in same or new category)* 12-Month Featured Listing+ 12-Month Additional Listing (second listing in same or new category)* Filter Upgrade (up to 2 additional subcategories)* Premium Filter Upgrade (Weddings and Group Travel)*
*Business must already have a featured listing +Special rates available for Chambers of Commerce and other partner organizations
Member Rate
$540 $90 $900 $150 $75 $150
Non-Member Rate
$756 $126 $1,260 $210 $105 $210
Contact Us
Marc Plouffe, Advertising Account Executive (802) 825-8070 | mplouffe@
Megan Bullard, Advertising Sales Associate (802) 578-6159 | mbullard@
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