Intelligent Business Pre-Intermediate Glossary

[Pages:12]Intelligent Business

Pre-Intermediate Mini-Dictionary - German

activity n [C] something that you do, or something that a company does: [T?tigkeit] The company has different activities, for example making computer games and videos. Collocations work activities, business activities

advertising n [U] telling people publicly about a product or service in order to persuade them to buy it: [Werbung] The cost of TV advertising is very high. Collocation advertising campaign ? advertise v [Werbung machen][T] advertisement n [C] abbreviation advert, ad a piece of film, a picture or writing used in advertising: [Werbung, Anzeige, Inserat] I saw the advertisement in the newspaper yesterday.

apology n [C] something that you say or write to show you are sorry for doing something wrong: [Entschuldigung] The company sent an apology to their customers for their poor service. apologise v [sich entschuldigen] [+ for + -ing] [f?r] We apologise for the inconvenience we have caused you.

application n [C] a formal, written request for something [Bewerbung] ? job application a formal request to be considered for a job: [Stellenbewerbung] We are considering your application for the job of marketing manager. ? apply v [+ for]: [bewerben] [um] He applied for the job of sales assistant. ? job applicant n [C] someone who is applying for a job [Bewerber]

assembly n [U] the process of putting the parts of a product together in manufacturing: [Montage] Parts are manufactured in Japan and assembly is done in Turkey. ? assemble v [T] [montieren] ? assembly line n [C] method of making goods, especially cars, in a factory. The product moves along a line of machines or workers, each adding a different part or doing a different job. [Montageband]

bankrupt adj not having enough money to pay your debts and so not allowed to continue any business activities: [bankrott] A lot of people will lose their jobs if the company goes bankrupt.

bonus n [C] an extra amount of money added to an employee's salary for doing difficult or good work: [Bonus, Pr?mie] The sales staff get excellent bonuses when they reach their sales targets.

brainstorming n [U] a way of developing new ideas and solving problems by having a meeting where everyone makes suggestions and these are discussed: [Brainstorming] The team held a brainstorming meeting to get ideas for selling the new product.

brand n [C] a name that a company gives to a product so that people can recognise it easily: [Marke] We built the Veuve Cliquot brand slowly over seven years. Collocations brand name, brand image ? branding n [U] [Branding]

browse v [T] look for information on the internet: [browsen] About five hundred people browse our company website each day. Collocation browsing habits

budget n [C] a detailed plan prepared by an organisation of how much

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money it will receive, how much it intends to spend and how it will spend the money: [Budget] The department has a budget of $4 million to spend on research. Collocation a tight budget ? budget v [I, T] [budgetieren]

business plan n [C] a document produced by a new company giving details of expected sales and costs, how the company can be financed and why it can expect to make money: [Gesch?ftsplan] The bank needs to see a business plan before it will provide money for the start-up.

candidate n [C] someone that a company is considering for a job: [Kandidat] We are interviewing the candidates on Friday.

capacity n [U] the amount of something that a factory can produce: [Kapazit?t] Our production capacity has increased with the new technology.

capital n [singular, U] money used to start a business: [Kapital] You'll need more capital if you want the business to succeed.

career n [C] a profession or job you have trained for and intend to do for your working life, and which offers the chance to improve your status and salary: [Beruf, Karriere] I'm hoping to have a career in law. Collocations careers advisor, careers advisory service, change careers

challenge n [C] something difficult that you feel determined to solve or achieve: [Herausforderung] The challenge for the company is how to pay its $3 billion debt.

claim n [C] request for payment for damage, injury, theft, etc. for which you are insured: [Schadenforderung] If you want to make an insurance claim, you must fill out this form. ? claim v [T] [+ on] [Anspruch geltend machen] He claimed for the damage on his car insurance.

company n [C] an organisation that makes or sells goods or services in order to make money: [Unternehmen] He works for a software company.

competition n [U] a situation in which businesses are trying to be more successful than others by selling more goods and services and making more profit: [Konkurrenz] There is strong competition between the two companies. ? compete v [I] [konkurrieren] ? competitor n [C] [Konkurrent] ? competitive adj [konkurrenzbetont, wettbewerbsf?hig, Wettbewerbs-]

complaint n [C] a written or spoken statement by someone saying that they are unhappy about something: [Beschwerde, Reklamation] Our sales assistants are trained to deal with customer complaints in a friendly manner. ? complain v [sich beschweren] [+ about] [?ber] Many customers have complained about late delivery.

component n [U] one part used in making a machine, vehicle, etc.: [Bauteil] The company supplies electrical components to the car industry. Synonym part n [C] [Teil]

consumer n [C] a person who buys goods, products or services for their own use, not for business or to re-sell: [Konsument] Consumers are demanding more choice and variety.

contact n [C] a person you know who may be able to help or advise you because of the work they do: [Kontakt] He has a lot of contacts in the film industry.

cost 1 n [C, U] the amount of money that you have to pay to buy or produce something: [Kosten] The cost of land in the city centre is very high. 2 costs [plural] the money that a business must regularly spend in order to

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continue its activities. [Kosten] Our profits are falling because of increasing costs. Synonym expenses n [plural] Collocations labour costs, manufacturing costs

cover v [T] when an insurance policy covers someone or something, the insurance company will pay out if the person is injured; or if something is damaged, stolen, etc.: [abdecken] The policy doesn't cover accidents that happen abroad. ? cover n [U] [Deckung] The policy provides cover for loss, damage and theft.

creative adj producing or using new and interesting ideas: [kreativ] We need to find a creative solution to the problem of falling sales. ? creativity n [U] [Kreativit?t]

curriculum vitae abbreviation CV n [C] a document that gives details of a person's experience and qualifications: [Lebenslauf] It is important to prepare your CV in the right way. Synonym resumZ AmE

customer n [C] a person or organisation that buys goods or services from a shop or company: [Kunde] A customer telephoned this morning to ask about prices.

customer satisfaction n [U] when customers who have paid for a product or service feel happy with it: [Kundenzufriedenheit] Our main goal is to achieve customer satisfaction at all times. ? satisfied, dissatisfied adj [zufrieden, unzufrieden] [+ with] [mit] We are very dissatisfied with the service at your hotel.

customer service n [U] when an organisation helps customers by answering questions, listening to complaints, giving product advice, etc.: [Kundenservice] The company says that it offers good customer service. ? customer services [plural] [Kundendienstabteilung] the department in a company that deals with customer service

damage n [U] physical harm caused to something: [Schaden] The fire caused $100,000 of damage. ? damage v [besch?digen][T] The car was badly damaged in the accident.

data n [U, plural] information or facts about a particular subject that someone has collected: [Daten] We don't have a lot of data on customers' buying habits.

database n [C] an organised collection of information that is stored on a computer: [Datenbank] We are currently updating our customer files on the database.

deal n [C] an agreement or arrangement, especially one that involves the sale of something [Gesch?ft] to get a good deal get an agreement to buy or sell a product at a good price: [gutes Angebot erhalten] We got a good deal when we bought this office as demand was low at the time.

delivery n [C, U] the act or process of bringing goods to the place or person who has ordered them: [Lieferung] We have arranged delivery of your order on Monday. Collocations just-in-time delivery, delivery date, delivery terms

demand n [U] the total amount of a type of goods or services that people or companies want to buy: [Nachfrage] There was strong demand for jeans last month.

development 1 n [U] the growth or improvement of a business, industry

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or economy: [Entwicklung] The government is providing funding for regional development. 2 [U] planning and making new products or services: [Entwicklung] The company is investing a lot of money in product development. Collocation research and development

direct mail n [U] advertisements that are sent in the post, often to people who are specially chosen because they might be interested in the product: [Direktversandwerbung] Over three billion items of direct mail were sent in the post last year.

discount n [C] a reduction in the cost of a product or service, usually to encourage people to buy something: [Diskont, Rabatt] We're offering a ten per cent discount on all furniture this week. ? discount v [T] [diskontieren, rabattieren]

discovery n [C] something you learn or find out that was hidden or not known about before: [Entdeckung] Researchers have made some interesting discoveries about human thinking. ? discover v [T] [entdecken]

distribution n [U] the activities of making goods available to customers after they have been produced, for example, moving, storing and selling goods: [Vertrieb] The company plans to use computers to improve distribution.

diversify v [I] increase the range of goods or services a company produces: [diversifizieren] Our company is diversifying into cosmetics ? diversification n [C, U] [Diversifikation]

economy n [C] the system by which a country's goods and services are produced and used: [Wirtschaft] Europe's economy is expected to grow faster than the US. Collocations a strong economy, a weak economy

efficiency 1 n [C] how well an industrial process, factory or business works so that it produces as much as possible from the time, money and resources that are put into it: [Effizienz] We need to improve our efficiency if we want to become more profitable. 2 how well and quickly a person works. [Effizienz] ? efficient adj [effizient] ? efficiently adv [effizient]

employment n [U] the number of people in an area or country who have jobs, the types of jobs they have, etc.: [Besch?ftigung] High employment is a key factor in a strong economy.

employment n [U] work that you do to earn money: [Arbeit, Besch?ftigung] After leaving university, I'm going to look for employment. ? employ v [T] to pay someone to work for you: [besch?ftigen] The company employs 2,000 people worldwide. ? employer n [C] a person or company that employs others [Arbeitgeber] ? employee n [C] someone who works for another person or company [Arbeitnehmer]

entrepreneur n [C] someone who starts a company, arranges business deals and takes risks in order to make a profit: [Unternehmer] She's a successful entrepreneur who has started several profitable companies.

etiquette n [U] the formal rules for polite behaviour in a group of people: [Etikette] When you do business in a new country, it is important to be familiar with the etiquette.

experience n [U] knowledge or skill that you have from doing a particular job: [Erfahrung] He has years of experience in selling.

feedback n [U] advice or criticism about products, services or ideas.

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Companies may seek customer feedback by providing questionnaires asking if customers are satisfied or not: [Feedback] We conducted a survey to get feedback on customers' opinions about our products.

file n [C] a collection of information stored under a particular name on a computer, or in a box or paper cover: [Datei] Please check that the customer files are up-to-date. ? file v [T] [ablegen] ? filing [Ablage-] adj Collocations computer files, filing system

finance n [U] money provided or lent (for example by a bank) for investment in a business: [Finanzierung] We need finance to start manufacturing our new product. ? finance v [T] [finanzieren] Collocations get finance, provide finance, raise finance

flyer n [C] a small sheet of paper advertising something. Flyers are usually handed to people or delivered to people's houses: [Handzettel] Let's use flyers to advertise the opening of our new store.

fraud n [U] a method of getting money illegally from a person or organisation often in a clever way: [Betrug] Online banks need special software to protect against fraud. ? fraudulent adj [betr?gerisch]

funding n [U] money which organisations, for example banks, lend to people and businesses for specific projects: [Finanzierung] [+ for] [f?r] Jane Hunter got funding for her business from venture capitalists. Collocations get funding, provide funding, raise funding

funds n [plural] money that a person or organisation has available for a particular purpose: [Finanzmittel] Peter Jones is an entrepreneur with funds to invest in new business ideas.

goods n [plural] things that a company produces for sale or for use: [Waren] Supermarkets buy goods and sell them to their customers.

graph n [C] a drawing that uses a line or lines to show the relationship between two sets of figures: [Kurve] This graph shows sales figures for the year 2005.

growth n [U] an increase in the value of goods and services provided in a country or area: [Wachstum] Analysts are predicting strong economic growth next year. ? grow v [I] [wachsen] The market grew slowly last year.

guarantee n [C] a formal written promise to repair or replace a product if it has a fault within a period of time after you buy it: [Garantie] The company offers a two-year guarantee on all electrical goods. ? guarantee v [T] [garantieren] This product is guaranteed for two years.

headhunting n [U] finding a manager with the right skills and experience to do a particular job, often by persuading a suitable person to leave their present job: [Headhunting] We could ask a headhunting firm to find a new production director. ? headhunter n [C] [Headhunter]

hierarchy n [C] a structure in which the staff are organised in levels and people at one level have authority over those below them: [Hierarchie] The company president is at the top of the organisational hierarchy. ? hierarchical adj [hierarchisch]

human resources abbreviation HR n [plural] the department in a company that deals with recruitment, training and helping employees: [Personalabteilung] He works in human resources.

image n [C] the general opinion that most people have of a person,

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organisation or product: [Image] Good advertising helps to promote a company's image.

industry 1 n [U] the production of goods or services to sell: [Industrie] Industry has become more competitive. 2 [C] a particular type of industry or service: [Branche] The car industry is producing too many cars. ? industrial adj [industriell]

inflation n [U] a continuing increase in the prices of goods and services: [Inflation] The rate of inflation was 4 per cent last year.

information technology abbreviation IT n [U] the study or use of electronic processes for storing information and making it available [Informationstechnologie]

infrastructure n [C, U] the basic systems and structures that a country needs to make economic activity possible, for example, roads, communications, electricity: [Infrastruktur] The government invested a250 million in infrastructure.

initiative n [U] the ability to make decisions and take action without waiting for someone to tell you what to do: [Initiative] Employees in our company are encouraged to use their initiative.

innovation n [U] the introduction of new ideas or methods: [Innovation] The company encourages creativity and innovation. ? innovative adj [innovativ]

insurance n [U] an arrangement in which a company collects money regularly in premiums from a person or organisation, and in return agrees to pay them a sum of money if they are involved in an accident, have something stolen, etc.: [Versicherung] Travel companies recommend that their customers take out insurance. Collocations insurance claim, insurance company, insurance cover ? insure v [T] [versichern] [+ against] [gegen] We are insured against fire and theft.

insurance policy n [C] an insurance contract covering a particular risk, and the document that gives details of this: [Versicherungspolice] In the policy, it says that we can claim up to ?1 million for medical expenses.

interview n [C] a formal meeting where someone is asked questions to find out if they are suitable for a job: [Bewerbungsgespr?ch] I have an interview for a job at Microsoft next week. ? interview v [T] [Bewerbungsgespr?ch f?hren]

investment n [C] money that people or organisations put into a business in the hope of making a profit: [Investition] [+ in] [in] Several rich people have made large investments in the space project. Collocation make an investment ? investor n [C] [Investor]? invest v [I, T] [investieren] [+ in] [in]

job n [C] the regular paid work that you do for an employer: [Arbeit] What's your job? I'm applying for a new job.

job satisfaction n [U] a feeling of happiness or pleasure in doing your job or achieving something in your job: [Arbeitszufriedenheit] Job satisfaction is just as important to workers as a bonus.

joint venture n [C] a business activity in which two or more companies have invested together: [Jointventure] Ford and VW agreed a joint venture to build the Galaxy and Sharon models.

just-in-time written abbreviation JIT adj if goods are produced or bought

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using a just-in-time system, they are delivered just before they are needed, which reduces the cost to the company of keeping goods for long periods of time [bedarfsorientiert] Collocations just-in-time delivery, just-in-time manufacturing

launch v [T] to make a new product available for sale for the first time: [einf?hren] The company will launch a new model next month.

location n [C] the place where something is, especially a building or a business: [Standort] All the company's offices are in good locations.

logo n [C] a design or way of writing the name that a company or organisation uses as an official sign on its products and advertising: [Logo] Nike uses a tick as its logo.

loss leader n [C] a product that is sold at a loss to encourage people to buy other more profitable products: [Lockware] Supermarkets sometimes sell bread as a loss leader to bring customers into the store.

loss n [U] when a business spends more money than it receives, or loses money on a particular deal or problem: [Verlust] We had a loss of $20 million last year. Collocations make a loss, suffer a loss? lose v [T] [verlieren]

loyal adj loyal employees stay with that company and don't seek jobs in other companies: [loyal] Martin has given 15 years of loyal service. ? loyalty n[U] [Loyalit?t]

luxury n [C] something that is expensive and not really necessary, but pleasing and enjoyable: [Luxus-] The store sells luxury goods such as perfume.

manufacture v [T] produce large quantities of goods for sale using machinery: [herstellen] Nike manufactures sports shoes. ? manufacturer n [C] [Hersteller]

market share n [C, U] the percentage of sales that a company or product has in a market: [Marktanteil] The company hopes to increase its market share by 5 per cent next year.

marketing n [U] activities to design and sell a product or service by considering what buyers want or need: [Marketing] We'll have to spend a lot on marketing to get customers back.

motivation n [U] willingness and enthusiasm to do something without being told to do it: [Motivation] Many of our workers have little or no motivation. ? motivate v [T] [somebody to do something] [motivieren]

multi-national n [C] a large company that has offices, factories and business activities in many different countries: [Multi] It is difficult for small local companies to compete with the multi-nationals.

organisation n [C] a company, business, group, etc. that has been formed for a particular purpose: [Organisation] ANSI is an organisation in the US that fixes rules on the design of products. ? organisational adj [organisatorisch, Organisations-] ? organise v [T] [organisieren]

pay n [U] the money someone receives for the job they do: [Bezahlung, Gehalt, Lohn] The workers have asked for a pay increase.

payback period n [C] the period of time needed to get back the cost of an investment: [Amortisationszeitraum] The payback period for space projects is very long.

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payment n [C] an amount of money that must be paid, or has been paid, or the act of paying it: [Zahlung] Payment must be made within 30 days. ? pay v [zahlen] [+ for] [f?r] Shoppers are willing to pay more for famous brands.

performance n [U] the way that someone does their job and how well they do it: [Leistung] Some people criticised his performance as a manager. ? perform v [T] [leisten, Leistung erbringen]

potential n [U] the possibility of future success of a product or venture: [Potenzial] No one wanted to invest in the project because they didn't think it had much potential.

power n [U] the ability or right to control people: [Macht] We shouldn't give too much power to one man. ? powerful adj [m?chtig]

premium n [C] the amount paid for insurance during a particular period of time: [Pr?mie] If you haven't paid your premiums, you will no longer be covered.

price n [C, U] the amount of money for which something is bought, sold or offered: [Preis] The price of this picture is ?6,000.

pricing n [U] the prices of a company's products in relation to each other and in relation to the prices of competitors; also the activity of setting prices: [Preisgestaltung] We need to discuss our pricing if we want to boost sales.

production n [U] the process of making or growing things to be sold as products, usually in large quantities: [Produktion] Toshiba is increasing production of its popular laptop computers.? producer n [C] [Produzent] ? produce v [T] [produzieren] ? product n [C] [Produkt]

productivity n [U] the relationship between the amount of goods that a factory produces and the resources needed to produce them: [Produktivit?t] New technology has helped us to improve productivity. ? productive adj [produktiv]

profit margin n [C] the difference between the price a product or service is sold for and the cost of producing it: [Gewinnspanne] We can increase our profit margin by cutting the cost of production.

profit n [C, U] money that you make from selling something or doing business in a particular period, after taking away costs: [Profit] Coca-Cola reported strong profits last year. Collocations make a profit, earn a profit

promote v [T] to give someone a better paid, more responsible job in a company or organisation: [bef?rdern] The company has promoted him to the post of managing director. ? promotion n [C] [Bef?rderung]

promote v [T] to try hard to improve sales of a product by advertising it, reducing its price, etc.: [bewerben] They are promoting her new film heavily. ? promotion n [C] a special activity intended to sell a product or service [Werbeaktion]

publicity n [U] the attention that a person or company gets from newspapers, television, etc.: [Publicity] The show received good publicity in the media.

punctual adj arriving at exactly the time that has been arranged: [p?nktlich] She's always very punctual for appointments. ? punctuality n [U] [P?nktlichkeit]

qualification n [C] an examination that you passed at school, university

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