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Media Studies Key Stage 5 Narrative of StudyOur A Level syllabus prepares students for undergraduate study in a media related industry specialism such as Communications, Television, Radio, Film, Advertising, Marketing, Video Games, Journalism and/or Publishing. Categories of texts studied on the EDUQAS syllabus include Advertising, Radio, Video Games, TV, Magazines, Online Media. In the first year of the course, students look at how to develop a textual analysis for Component 1 texts of a music video informed by a variety of contexts and audiences. Students learn how to apply theoretical approaches to the text and consider how ideological agendas underpin various representations. Students will then build on their knowledge of institutional factors by studying the context of Video Game production, considering the convergence of technological platforms and how ownership and regulation informs the evolution of gaming. An understanding of the participatory role of audience in gamer development with an appreciation of theories by Shirky and Jenkins compliments critique. Students are expected to synthesise micro analysis with macro features for higher band responses. They will be introduced to Advertising and Newspaper texts that requires a deconstruction of language and representation features with terminology. Whilst a similar writing approach may apply, each form of media requires an appreciation of specific technical denotations and in depth research of production contexts as well as theoretical application. In addition, students will engage with Film marketing and Radio broadcasting for more Industry and Audience related study. In Year 13, students study three media forms in meticulous depth for Component 2 study. The first episodes of The Returned and Humans are given close study. The magazine industry is explored within historical contexts: from Vogue in the Swinging Sixties to The Big Issue in a post-recession Britain. Finally, students develop a case study on a variety of Zoella vlogs and Attitude webpages with in-depth application of gender theory. This knowledge is then applied to the NEA where students are required to choose a brief that relates to their production based area of expertise. YearAutumn 1Autumn 2Spring 1Spring 2Summer 1Summer 2Y13 MediaComponent 2 – Television Synthesising micro and macro features across all disciplines of study - language, representation, industry, and audience.Applying in a comparative textual analysisProduction contextFormalism – mise-en-scene, cinematography, editing, sound, performance.Theoretical application – postmodernism, narrative, genre, semiotics, characters, uses and gratifications, reception, feminism, ponent 3 – NEASelecting a production brief on either magazine publishing, music videos, television programming or film marketing and developing a detailed pre-production portfolio as a basis for progress.End of Unit assessment: textual analysis questions on the key ponent 2 – Magazines Synthesising micro and macro features across all disciplines of study - language, representation, industry, audience.Applying in a comparative textual analysis:Production contextMagazine codes and conventionsTheoretical application – representation, identity, power and media, post-colonialism, cultural industries, feminism, demographics, ponent 3 – NEAProducing a creative work based on a specific production brief that uses design software which applies the conventions of the medium.Developing an evaluation that highlights target audiences, influences and the codes and conventions of the medium.End of Unit assessment: textual analysis questions on the key ponent 2 – Online Media Synthesising micro and macro features across all disciplines of study - language, representation, industry, audience.Applying in a comparative textual analysis:Production contextOnline media codes and conventionsTheoretical application – end of audience, representation, reception, identity, fandom. Component 3 – NEAFinalising all coursework elements including administrative elements such as cover sheets and statement of aims.End of Unit assessment: textual analysis questions on the key texts.RECAP AND REVISE ALL COMPONENT 1&2 TEXTS FOR EXAM PREPARATIONApplication of theoretical approaches and contextual insight underpinned by detailed and specific micro analysis with technical codes relevant to each text. Synthesising micro and macro features across all disciplines of study - language, representation, industry, audience.Practice assessments: textual analysis questions on the key texts.FINAL RECAP AND REVISE ALL COMPONENT 1&2 TEXTS FOR EXAM PREPARATIONEXAMSCOURSE COMPLETEDYearAutumn 1Autumn 2Spring 1Spring 2Summer 1Summer 2Y12 MediaComponent 1A – Music Video Synthesising micro and macro features across all disciplines of study - language, representation, industry, audience.Applying in a comparative textual analysis:Production contextMusic video codes and conventions - mise-en-scene, cinematography, editing, sound, performance.Theoretical application – semiotics, postmodernism, representation, genre, lyrics to visuals, reception, convergence, demographics, ponent 1A&B – Advertising and MarketingApplying in a comparative textual analysis:Production contextAdvertising codes and conventionsTheoretical application – semiotics, structuralism, signification, representation, feminism, postcolonialism, demographics, psychographics.End of Unit assessment: textual analysis questions on the key ponent 1A&B – Newspapers (The Times, Daily Mirror)Synthesising micro and macro features across all disciplines of study - language, representation, industry, audience.Applying in a comparative textual analysis:Production contextNewspaper codes and conventions Theoretical application – semiotics, representation, cultivation, power and media, regulation, ideology, demographics, psychographics. Component 1B – Video Games Applying in a textual analysis:Production contextVideo game codes and conventionsTheoretical application – narrative, regulation, power and media, fandom, uses and gratifications, convergence, ownership.End of Unit assessment: textual analysis questions on the key ponent 1B – Film (Black Panther, I, Daniel Blake)Synthesising micro and macro features across all disciplines of study - language, representation, industry, audience.Applying in a comparative textual analysis:Production contextTheoretical application – power and media, representation, ownership, marketing strategies Component 1B – Radio Applying in a comparative textual analysis:Production context Theoretical application – representation, cultural industries, power and media, regulation, feminism, demographics and psychographics.End of Unit assessment: textual analysis questions on the key texts.RECAP AND REVISE ALL COMPONENT 1 TEXTS FOR EXAM PREPARATIONApplication of theoretical approaches and contextual insight underpinned by detailed and specific micro analysis with technical codes relevant to each text. Synthesising micro and macro features across all disciplines of study - language, representation, industry, audience.Practice assessments: textual analysis questions on the key ponent 3 – NEASelecting a production brief on either magazine publishing, music videos, television programming or film marketing and developing a detailed pre-production portfolio as a basis for ponent 3 – NEASelecting a production brief on either magazine publishing, music videos, television programming or film marketing and developing a detailed pre-production portfolio as a basis for progress.YearAutumn 1Autumn 2Spring 1Spring 2Summer 1Summer 2Y12 FilmComponent 1A – Hollywood 1930-1990Introduction to textual analysis – denotation, connotation, representationApplying in a comparative textual analysisProduction contextFormalism - mise-en-scene, cinematography, sound, editing, performance.Theoertical application – character types, auteur, feminism, Propp’s character types, ideology, binary oppositions, post-colonialism. Component 1B – Contemporary Indie Hollywood Synthesising micro and macro features with appropriate theoretical application.Production context Formalism - mise-en-scene, cinematography, sound, editing, performance.Theoretical application –character types, spectatorship, auteur, ideology, intertextuality, audience positioning, reception, demographics, psychographics, postmodernism.End of Unit assessment: textual analysis questions on the key ponent 1C – British CinemaSynthesising micro (denotation and connotation) and macro features (wider context) with appropriate theoretical application.Applying in a comparative textual analysis:Production context (film movement, regulation, time/place, politics, ownership)Formalism (mise-en-scene, cinematography, sound, editing, performance)Propp’s character typesAuteur featuresFeminist theory – voyeurism, femme fatale, patriarchy, male gaze, objectificationIdeological agendaLevi-Strauss’ Binary Oppositions TheoryGilroy’s Post-colonial TheoryComponent 2A – European CinemaSynthesising micro macro features with appropriate theoretical application.Applying in a comparative textual analysisProduction context Formalism -mise-en-scene, cinematography, sound, editing, performanceTheoretical application – character types, aesthetic feminism, auteur, ideology, binary oppositions, post-colonialism. End of Unit assessment: textual analysis questions on the key ponent 3 – NEA – Screenplay (1200-1400 words), storyboard (15 shots), evaluative analysis (1000-1250 words)- Ideas/mood board- Film influences - Genre selection- Synopsis- Character profiles- Storyboard- Dialogue drafting- Application of narrative conventions- Script- Development of subtext- Inner logic of narrativeEnd of Unit assessment: textual analysis questions on the key ponent 3 – NEA – Screenplay (1200-1400 words), storyboard (15 shots), evaluative analysis (1000-1250 words)- Ideas/mood board- Film influences - Genre selection- Synopsis- Character profiles- Storyboard- Dialogue drafting- Application of narrative conventions- Script- Development of subtext- Inner logic of narrative refined- EvaluationEnd of Unit assessment: textual analysis questions on the key texts.RECAP AND REVISE ALL COMPONENT 1 TEXTS FOR EXAM PREPARATIONEXAMS Component 3 – Short Film (4-5 mins), evaluative analysis (1600 words)- Ideas/mood board- Film influences - Genre selection- Synopsis- Character profiles- Storyboard- Dialogue drafting- Application of narrative conventions- Script- Development of subtext- Inner logic of narrative- Collate props, costumes, actors, crew, select setting- Shot list- Risk assessment- Film rushes- Post-production- Evaluation ................
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