Voicesforhealthykids.org



Message Wheel Template 1center76835Message Wheel Template 2center8699500Communications Plan – Pre-work Assignment for Day 1What is the big picture problem you want to solve? What is your solution? What is your ask or action?Why do you want it? What data illustrates the problem (the long-term objective) and defends your solution (campaign issue)? Who has the power to give it to you? Who are your current coalition partners who will work on this campaign? Who are the organizations that might be recruited as coalition partners because they care about this campaign? Who is your opposition? Who loses – or perceives they lose – if you win?Communications Plan – Pre-work Assignment for Day 2Why does your campaign need a communications plan?What is the goal of your communications plan? Who are your campaign’s target audiences? What channels are available for the audiences to receive communications? What action do you want the audiences to take? Refer to and fill out Target Audience worksheet.What is your final task, project or event? What is the communications plan working up to? Refer to and fill out the last line of the Calendar/Project Tracker worksheet.What deadlines do you need to make for campaign along the way? Refer to and fill out the last line of the Calendar/Project Tracker munications Plan WorksheetThe communications plan is one part of the overall campaign strategy. This worksheet is designed to help guide the initial creation of a communications plan so that advocates can effectively create messages, get those messages out to stakeholders and decision makers and ultimately spark policy change. Once this document has been completed, the information should be integrated into the full campaign plan. Key questions:Who are the stakeholders and/or decision-makers we need to influence? For each key decision-maker:What type of communication is the highest priority or most impactful (flyers, social media, news media)?Which media outlets, if applicable, are most impactful?NamePositionCommunication MethodImpactful media outletsSen. John Doe (R)Health Committee Social media:- @SenJohnDoe- FB: John C. DoeMost important state or local outletDr. Jane DoePediatricianFlyers at check in deskMedical professional outlet or social media pageWhat information are we sharing? What is our message? Why should people care?The why or problem:The solution:The ask or action:MessagingFor message development, start with the materials located in the Voices for Healthy Kids issue-specific toolkits and fast facts. Resources include:Key messagesSample content (LTEs, op-eds, social media, action alerts)American Heart Association science-approved fast factsThe messaging in these documents may need to be refined/customized for your particular campaign.When should stakeholders/decision-makers receive your final messages and by when do you need them to take action?It’s helpful to start at the campaign end date or communications dissemination date and then work backwards, creating deadlines for yourself along the way. This will help you stay on task and finish on time. There are many project management tools you can utilize, including calendar alerts, spreadsheets, checklists and the like. Task or ProjectDetailsOwnerSupport Person(s)StatusNext StepsDue DateLinksNotesDesign social media graphics3-5 graphics about kids’ mealsJane DoeJohn DoeIn ProgressSend to executive director for approval10.23.2020TBDThese messages will be aimed at parents Schedule press conferenceKids’ meal ballot initiativeJohn DoeNACompleted10.31.2020TBDWhere can stakeholders/decision-makers find this information?Create a list that message recipients can receive information in both passive (social media posts and ads) and active (signing up for a newsletter) ways.How can stakeholders/decision-makers take action?Create a list of actionable steps your recipients can take once they receive the information. This can be something as small are liking, sharing or commenting on a social media post to something as big as donating to a campaign or voting on a ballot initiative. Note: Be sure to check the parameters of your grants and other funding if you will take part in any type of lobbying. ................
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