VP, Sales Strategy - AB InBev
[Pages:32]VP, Sales Strategy
50 `Countries' within a Country
500+ Wholesalers
500,000 Retail Accounts
Diverse Brand & SKU Portfolio
Diverse Shopper Profiles
... across 10 Channels 27,000+ Sales Force
Competing in all Segments
Diverse Retail Environments
50 `Countries' within a Country
500+ Wholesalers
500,000 Retail Accounts
Diverse Brand & SKU Portfolio
Diverse Shopper Profiles
... across 10 Channels 27,000+ Sales Force
Competing in all Segments
Diverse Retail Environments
50 `Countries' within a Country
? Strong Infrastructure
500+ Wholesalers
? Common PlatformDiverse Brand & SKU Portfolio
Diverse Shopper Profiles
? 2-way Communication
Competing in all Segments
Diverse Retail Environments
500,000 Retail Accounts
? Strategic Planning
... across 10 Channels
27,000+ Sales ?Force Disciplined Execution
? Management Systems
50 `Countries' within a Country
? Strong Infrastructure
500+ Wholesalers
? Common PlatformDiverse Brand & SKU Portfolio
Diverse Shopper Profiles
? 2-way Communication
Competing in all Segments
Diverse Retail Environments
500,000 Retail Accounts
? Strategic Planning
... across 10 Channels
27,000+ Sales ?Force Disciplined Execution
? Management Systems
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