Wal-Mart in Germany
Customers who find the products at a cheaper price will get the difference reimbursed. Wal-Mart Germany’s CEO Kay Hafner comments: “We are offering the cheapest prices in town”. When Wal-Mart first opened in 1998, the company was so adamant about establishing the reputation of being a price breaker that it lost 12 cents on every dollar sold. ................
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