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Wang Laboratories,Inc. 116 19. Bic vs. Gillette – 1981. 125 20. WEEK 3 130 21. Get Closer to Your Customers by Understanding How They Make Choices 138 22. The Tyranny of Choice 141 23. The Science of Shopping 146 24. Hyatt versus Marriott. 157 25. WEEK 4 . 166 26. Realize your Customers’ Full Profit Potential 167 27. ................
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