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DAY 2 Redefining the fan experience through investment in technologyScouting, recruitment and development in college sports8.00?am: Opening chairperson remarks: Luke James?, Director,?Sports TimrPanel: Creating value around sporting events and monetizing digital audiences- Investing in broadcasting technologies which transform the spectator experience and make thrilling performances featured at top-tier sporting events available on multiple platforms and formats. How can these distribution streams add value for sponsors and boost revenue.- Sponsorship analysis: How do changes in the global consumption of media affect the present market in sponsorship? How are we measuring global reach of sports brands?- How are ever more sophisticated digital suites supplementing fan experiences and adding revenue streams? New forms of interactive content- Using data management platforms?to connect all siloed fan data from online and offline systems to empower marketing efforts and technology investments.8.40am: Establishing the Monumental 360 projectAdam Heintz?, VP Business Intelligence,?Monumental Sports & Entertainment8.55am: Leveraging a social media platform to connect and engage with the next generation of sports fans- How the Instagram platform has evolved into a dynamic social-media offeringWill Yoder?, Sports Partnerships,?Instagram9.10am: Using virtual currency to reinvent the season ticket and build fan loyalty 8.20am: Opening chairperson remarks - Nicholas Longworth?, Director,?Sports Innovation Network8.25?am: Panel: Data-informed talent identification and scouting- Measuring and tracking skills and capacities in young athletes to assess likelihoods of selection up to the next levels of development. Understanding the influence of acquiring those skills and capacities through training on the likely performance outcomes of athletes years down the road- Drawing on historical data to provide a statistical profile of potential targets and allow comparison with your existing players or best in class benchmarks. Mining player profiles and statistics to more accurately assess the potential of different prospects in all different positions. College Sports8.50?am: The Art of Sports Science - The future challenges for team sports?- How traditional and technological approaches must be combined. Knowledge over data- Bridging the theory - practice gap in elite sport- How maximization is the enemy of optimisation- Adding the player’s voice to applying data analytics to their game 9.10am: Maximising student-athletes’ health and well-being, while optimizing their performanceDave Hamilton?, Assistant Athletic Director for Applied Health and Performance Science,?Penn?State University9.30am: Using data to drive the business of high performance sport 9.50am: Panel: Introducing data analytics to college sports- Competition analytics for football and Olympic sports9.25?am: Panel: Monetizing digital audiences with fan loyalty and data management solutions- Using data management platforms to connect all siloed fan data from online and offline systems to empower marketing efforts and technology investments.- Mobile apps as a efficient and profitable tool to engage and activate fans at live events (eg. purchase premium upgrades, locate seats and parking spots, food & beverage delivery and mobile point-of-service systems, stadium only promotions).10.00?am: Panel: Connected stadiums and arenas: Discussing the digital technology that stimulates memorable experiences for fans- Building a new type of stadium which doesn’t just house fans but interacts with them.- The pioneering use of IoT to fundamentally change how matches are played and watch.- Mobile apps as a efficient and profitable tool to engage and activate fans at live events (eg. purchase premium upgrades, locate seats, food & beverage delivery).- Pioneering projects: eg. Integrating the stadium’s big screen with the smartphone, digital signage that specifically targets different fans and their tastes- Using digital suites to supplement fan experiences - live streaming coverage, high-definition instant replay and close-up videos, highlights, exclusive content and ‘behind the scenes’ footage.- How agile technology dictates only part of the success of a connected venue, what are the challenges in designing, configuring, commissioning and tuning the solution?Joe Januszewski?, Chief Revenue & Marketing Officer, ?RangersRusty Matveev?, VC,?Madison Square Garden Company Bryan R. Sperber?, President, RacewayAlexander Hertel?, ? - Coaching by data: is analytics the future of management?- Preventing injury and recognizing points of fatigue using tracking platforms for individual athletes- Determining the magnitude of influence of each variable on performance outcomes. Correlating multiple variables to determine cause and effect so that the right variables can be targeted and manipulated.- Communicating with campus administrators using data- Using legacy data to determine what’s important to track in the competitive environment 10.30am: Morning refreshmentsWhy are consumer brands and young fans embracing these?growing sports?Keynote fireside chat10.50am: Opening chair remarks and Panel:?Mass participation in sport: How should we be engaging with fans, supporters, athletes and volunteers?10.50am: The power of diversity in human performance: Skateboarding to SpaceAndy Walshe?, Strategic advisor in human performance- How the next generation of personal health monitors and analytics to empower users in the field of health, motion tracking and performance.- The ever increasing consumer popularity of mass participation sporting events provide an attractive proposition for brands. How can sponsors build a genuine connection with athletes? (eg. authenticity)- With a spectrum of mass participation properties now in the market, how can we specifically segment participants and bring tailored messages/content- Making every step count: How to maximise participation and fundraising; lessons for those marketing executives filling sporting arenas.- Incorporating technology when it comes to customer service (eg. Chat Bots) and assist volunteers out in the fieldJerome Hiquet?, Chief Marketing Officer,Tough Mudder Michael Nishi, SVP GM,Chicago?Event ManagementSarah Cummins?, Head of Business Development & Strategic Partnerships,New York RoadRunnersDaniel Cassidy?, CEO,?Major League Triathlon11.30?am: Panel: Brand strategy in digital sport: Impact, experiences and identities- Evaluating the ROI of sports-related marketing opportunities - positive exposure for the brand, tangible benefits associated with the partnership, ability to reach targeted audiences and build relationships with them, opportunity to create long-term value.- How social media has become a vehicle in developing brand image and maximise ROI. Building a community and brand affinity through personal interactions, engaging content, campaigns and social activation.- Making sports event advertising more precise-?Case studies: eg.?Do the Olympic Games offer a unique combination of mass worldwide exposure and fostering of positive value. Creating value for B2B business by being technology/solution provider for large sporting events.Frank Aldorf?, Chief Brand Officer,?Canyon BicyclesTak Kosugi,?Senior Manager, Global Initiatives, Marketing & Communications,?Panasonic 12.05?pm: Panel: Growing a sport’s popularity through youth engagement- Creating high-octane events and broadcasts which are incredibly appealing to young viewers and increasingly accessible to a broad, global audience.- Growing the success of a pro sports competition from an intercollegiate fan base- How user generated content turns gripping competition into exciting engagement and how social media has Big data and football11.20am: From Engineering to American Football: How data can help maximize team performance and help decision-making in coaching Predictability, prevention and performance11.40?am: Using technology to assess and create the ideal program for athletes, before injury occurs- What to look for- Cause & effect Baseball12.00pm: Opening Remarks: Chairperson: Vince Gennaro?, Associate Dean, Tisch Institute for Sports Management, Media and Business,? 12.05?pm: Panel: Data analysis in evaluating pitching and hitting the ball in MLB- Player acquisition: Looking at injury history, practice and game performance to evaluate future potential. Compiling individual player scouting reports; drawing on historical data to provide a statistical profile of potential targets and allowing comparison with existing players or best in class benchmarks.- Applying data science to predict pitching patterns- Mind Games: Looking at the psychology of elite performance in Baseball 12.40pm: Panel:?Team USA Olympic Coaches and the High Performance Differential"What’s the one thing that would give our coaches the edge and increase our medal count in the PyeongChang 2018 Olympics?”? The answer will be revealed at this session.become a vehicle in developing brand image and maximise ROI12.40?pm: Panel: eSports meets mainstream- Why are consumer brands and sports embracing esports? (reaching a generation (21-35) with a completely different media consumption profile to older consumers; how games have become a global spectator sport; rapid growth in revenues from merchandise, ticketing, media rights, advertising and sponsorship).- How brands and sports leagues are scoring points with eSports fans- Growth beyond digital distribution and young male fans?Bryan Healy, Chief Strategy Officer,? Featuring:All three coaches believe that the key ‘differential’ that helped them achieve performance excellence in their elite coaching programs is ‘The People Dimension’:● Self Awareness (with use of psychometrics)● People Acuity (being able to read people)● Interpersonal Agility● Self ManagementEach story explores how they developed in all of these areas, enabling their athletes to excel in the Olympics and World Championships. With insight from the originators of The People Dimension.13.25pm: LunchEngaging Fans Purposefully in 2018 - Convened by?Purpose + SportAt a time when citizens want to buy from, work for, invest in and support corporations standing for more than just profits, the need and opportunity to engage with fans in a more purposeful way is more important than ever. The panel of leading practitioners operating at the intersection of purpose and sport will explore the growing interest in purpose amongst fans and how this impacts upon the way that corporations, sports properties and non-profits should be engaging with fans purposefully in 2018 to drive business and social outcomes Growing a sports team and brandIncreasing speed and performance using data analytics14.15pm: Opening chairperson remarks - Using Social Media Fan Base Brand Affinity to Measure Sponsorship EffectivenessDarin White, Ph.D?, Executive Director,? Center for Sports Analytics14.25pm: Sponsorship ROI in a Social & Digital Tilton?, CEO,?Hookit14.45pm: The phenomenal growth story of how ONE Championship became the largest sports property in the history of Asia in 6 yearsVictor Cui?, CEO, International,?ONE Championship15.05pm: How the CrossFit Games are developing its sport and brandJustin Bergh?, GM,?CrossFit Games15.25?pm: Panel: How our understanding of consumer behaviour and media consumption patterns is shaking up sports sponsorship and brand development- How do changes in the global consumption of media effect the present market in sports brand development and sponsorship? How are we measuring the digital reach of sports brands?- Delivering innovative campaigns to engage with new consumers- What are the opportunities presented to sports properties in understanding their fans better - eg. personalized messaging.- How do we factor in the implications of new, as yet unrecognized, disruptive technologies in the valuation of sports brands?- Delivering impactful content to multicultural consumers; employ an engagement plan that reaches all audiences authentically.- Increasing the level of interest, involvement, passion and loyalty of fans in a region. How can we use creative marketing to build emotional attachment to sports properties and events?- How can we measure fan avidity? Behavioural expressions eg. games attended, merchandise purchased, watching games, playing fantasy sports etc.14.15pm: Opening chairperson remarks14.20?pm:?Technology to drive performance - the hidden differences are critical- Acting as a testing ground for new electric motor technologies and artificial intelligence- Creating a car that can adapt to every single turn, use the information feedback from the car’s real-time sensors and the position of cars around it to see how it can improve its lap time. 14.40pm: Improving BMX performance- New insights into sprint biomechanics and determinants of elite 15.00?pm: Biometric evaluation of swimmers- Developing a data rich understanding of swimming performance- Improve training decisions by acquiring insight into the relationship and interactions between training and race performance attributes and metrics. Implementing the use of commercial and open source software.- Biological and Physiological monitoring: Acute to Chronic Monitoring App launched with the national team this year. Review our Sleep Monitoring, Cortisol, and Altitude Acclimatization approaches 15.20?pm: The technology that powers the America’s Cup racing yachts- How international sport’s oldest competition embrace technical innovation- The making of the modern America’s Cup sailor; How the requirement to produce near constant power during racing has elevated fitness and output to unheard levels in the competing teams. 15.40?pm: Panel: Creating a high performance culture and supporting coaches with the latest technological innovations- What do we mean by a high performance culture? What does it look like? What do you hear, see and feel when in one?- How to best engage coaches in the ongoing and rapidly evolving technological solutions- How to optimise adoption, the key to successful implementation- How to build a future proof roadmap, rather than short term solutions- - Strategies to increase fan avidity in purchasing and social dimensions which relate directly to revenue generation activities. 16.25pm: Afternoon refreshmentsChairperson: Luke James?, Director,?Sports Innovation Network16.40?pm:?Vegas Golden Knights: Building a NHL franchise from the ground up- Establishing a rabid fanbase and cementing loyalty in the community- Launching a Lifestyle Brand through hockey in the entertainment capital of the world- Creating a world class entertainment experience that is second to none- Keys to Sustaining the SuccessBrian Killingsworth?, Chief Marketing Officer,?Vegas Golden Knights16.55?pm: Panel: Developing an interactive digital platform and collaborating with digital influencers- Creating apps to build an interactive companion experience providing sports fans a wealth of data and statistics as they watch live TV- How clubs and associations are using digital influencers to get their messages across and interact with a fan base. Endurance sports16.40pm: Training by numbers, racing beyond them: The key to success in endurance sports 17.00pm: The ELITE study (Exercise at the Limit - Inherited Traits of Endurance) - Genetic profile of the best endurance athletes of the world 17.20pm: Achieving success at the?Giro d’Italia and approaches to competition in 2018 17.40?pm: Panel: Endurance Sport: Integrating sports science, analytics and intuitive coaching to drive the best performance- What is the best practice for training intensity and duration distribution in endurance athletes?- Tracking sleep and recovery- Reflecting on intensity, duration, and frequency to measure training load. ................
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