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Unit 8: Understanding the TV and Film IndustryPart 4: New technologies INTRODUCTION –We live in a day and age where new additions to technology are being built and release on a weekly basis, the film industry have taken note of this and, because of this, film/television shows have become better visually and audibly which you can see with rebooted shows like ‘The X Files’ and ‘Doctor Who’ but, not only that, the art of filmmaking have been progressed to a point where, at the moment, filmmakers have seemed more confident with being able to product shows and films that will, hopefully, be a success.This has been because of an evolution in funding, computer technology as well as more job roles added to the production crews.FUNDING WITH NEW TECHNOLOGIES –Funding have become more relaxed within the media industry thanks to the introduction of funding sites like ‘Patreon’ and ‘Kickstarter’ which have been used to help aspiring filmmakers like ‘DoctorWho2012’ who is on YouTube and makes a series of ‘Doctor Who’ to show his love for the BBC show; the pre-production for his second series, he, he being a guy called Luke, required help from his fans and asked them, if they could, to donate money on a site called “GoFundMe” and his goal was “Five hundred pounds”; in the video he discusses that he needed a “miracle” to produce the end of his second series and he talks about how his viewers can donate as “little or as much” as they want and this will, predominantly, be spent on “travelling costs” which, for any production company, is an issue when it comes to pre-production.To add to this, he wants to give the fans the “best fan series you could ever ask for” since he doesn’t want this second series to be “bad” like with his first series (is opinion) and, to entice his fans, there’s four rewards for payments which are:?10 – “A thank you message at the end of every episode”?20 – “An autograph” from him and his co-star Chloe Naughton?40 – A screen used prop (“it could be anything”)?50 – An opportunity to come onto the set of his fan show, “have photos”, see his “TARDIS in person” (He made a TARDIS set that cost over ?100) as well as allow that person to join him and the crew on a “day of filming” (‘Please help me!’ – DoctorWho2012)This system would not have been available years ago during the filming years of 60’s to the 90’s and it’s because of this system that many films and television shows have been able to either get into production or, like with Luke as previously mentioned, continue on a production that wouldn’t have been possible back in the early days of filmmaking.NEW TECHNOLOGIES AND JOB ROLES –Jobs, as I’ve mentioned before, are a huge necessary when it comes to the world of the media industry; before the rise of computers within the 40’s running up to the 70’s were not incredibly high tech; not able to produce high level graphics, CGI as well as being able to colour correct scenes. Nowadays though, computers have become so advanced to the point where we now have mini – computer which are known as android phone and because of this there are a wide variety of job roles that are now available as a result. (Found when a computer was “first” created)These jobs vary from: sound design, visual effects artists, and colour corrections, an example of new technologies influencing films is with 2015’s ‘Terminator Genisys’ when it came to a “hybrid make-up” job for Arnold Schwarzenegger. Within the film, there are moments where, as with any ‘Terminator’ film, Schwarzenegger has damage done to his skin that reveals the mechanical parts of his Terminator endo-skeleton and when this happened during ‘Terminator 2: Judgement Day’, the prosthetics department merely created a prosthetic that would go over Schwarzenegger left eye but this meant it would only have worked from “certain angles” and you can see in the film that, in “certain angles”, the prosthetic looks incredibly stupid and reveals the strings on, what is technically, a big screen version of a stage play. To make sure that the problem did not occur again, the prosthetics team proceeded by making the make-up look like skin has been removed but, rather than adding the mechanics as practical effects, they painted green in the gap to fill in the space; green which can then be used by the VFX team to add in the Terminator’s pistons and cogs which, when fully rendered, gives the realistic effect of pieces of skin being blown off of the body which allows the trick of film to be still a mystery to younger viewers and if they’re interested in how they did it then that’s another member of the public that have become interested in the art that is media.NEW TECHNOLOGIES AND LEGAL, CONTRACTUAL AND ETHICAL OBLIGATIONS –We live in a world this is surrounded by social media which means that people’s views are easier to be heard thanks to online reviews, people’s comments on YouTube videos and even merely posting people’s thoughts as statuses on social media like Facebook and Twitter.As a result, the media industry has taken notice to this and this allowed them to gain instant feedback or opinions during the pre-production stages and this can be shown with the film ‘Paddington’; the films trailers that were released were critically received as awful with people like William Carlisle saying that the film’s trailer “fell apart” and made him “sad” and it made his expectations hugely “tanked” as well as mine and many others viewers who saw this trailer but, because children (most of them) would go and see any animated children’s film, parents were forced to go and see this film and, even though their expectations were low beyond belief, they, an many others, were blown away at the heart, love and true care that was put into this film; I was upset one day and told my mum that I just wanted to “go and see light hearted film”; I was confident that the film was going to suck but I came out with a smile on my face to watch a film that was true under-dog. This illustrates how the power of streaming site like YouTube and Facebook were used to lower people’s expectations and, as a result, the film succeeded the audience’s expectations.Adding to this, is the power of security thanks to the copyright law that is being hugely pushed on social media and streaming websites; the law is designed to protect conglomerates as well as independent filmmakers online from getting in trouble with the police, this has been seen mostly on YouTube where independent filmmakers, like reviewers, have been using clips, images or interpreting a character that is owned by someone else but, sadly, this has caused a rage by YouTuber with the hashtag of #WTFU. This has been trending on YouTube, as well as social media, as a result of YouTubers calling Hollywood out for not using the fair use law correctly; the law states that you can use copyrighted material as long as you are using it for:CriticismNews ReportingTeaching/informingResearchA channel who has started trend is called ‘Channel Awesome’ who are mostly known online for the series ‘Nostalgia Critic’ which is about a guy who reviews film, TV shows and adverts from his youth (1980’s – 1990’s); in a video where he discusses this issue, he talks about how he’s worried to “upload a new video” since he’s had to deal with claims from Hollywood companies on a weekly, if not, a daily basis and worst thing about it is that the system that in place is being abused by Hollywood; the system is called the ‘Digital Millennium Copyright Act’ (DMCA) and is, supposedly, designed to “help its creators” but the issue is the fact that Hollywood have been abusing this by constantly sending claims to a YouTuber; a claim can be done manually or automatically but, unfortunately, it’s being done automatically and “no one at YouTube” are not attempting to “contact” the YouTube in order to help them.As a result, this makes the recipient of the claim vulnerable and weak; Nostalgia Critic, also known as Doug Walker, have had this to the point where he has had to split his reviews into two part and, if things weren’t bade enough, Hollywood are able to state that if the review is theirs “one hundred percent” then they can, and will, take the money that you’re making and keep it until you dispute the claim; if you don’t do this then the company keeps the money with “no questions asked”.This illustrates how the development of social media and online streaming sites have, unfortunately, back fired for content creators as Doug Walker has said that they have to fight off a claim “every other day” and this, of course, causes stress and even fear from posting a video in case the get a claim.CONCLUSION –Overall, new technologies have revolutionised the media industry in various ways from the use of “hybrid make-ups” to computer generated images but, unfortunately, the internet is being abused by Hollywood and this is severely damaging the online content creators who may end up being part of the professional media industry one day.New technologies have been brilliant for film and television for visual aspects but, unless this fair use thing is sorted, we may be facing a hurdle that can’t be jumped; limiting the content online and ruining the chances of new members joining the media industry.#WTFU. (Nostalgia Critic – Where’s the fair use?) ................
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