BUSINESS STUDIES P2 EXEMPLAR NOVEMBER 2019 ... - Western Cape

[Pages:24]NATIONAL SENIOR CERTIFICATE

GRADE 11

MARKS: 150

BUSINESS STUDIES P2 EXEMPLAR NOVEMBER 2019

MARKING GUIDELINES

These marking guidelines consist of 24 pages.

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2 CAPS ? Grade 11 Exemplar ? Marking Guidelines

DBE/November 2019

NOTES TO MARKERS

1. Candidates' responses must be in full sentences for SECTIONS B and C. However, this would depend on the nature of the question.

2. Comprehensive marking guidelines have been provided but this is by no means exhaustive. Due consideration should be given to an answer that is correct, but:

- Uses a different expression from that which appears in the marking guidelines - Comes from another source - Is original - A different approach is used

NOTE: There is only ONE correct answer in SECTION A.

3. Take note of other relevant answers provided by candidates and allocate marks accordingly. In cases where the answer is unclear or indicates some understanding, part-marks should be awarded, for example, one mark instead of the maximum of two marks.

4. The word 'Submax' is used to facilitate the allocation of marks within a question or sub-question.

5. The purpose of circling marks (guided by 'max' in the breakdown of marks) on the right-hand side is to ensure consistency and accuracy in the marking of scripts as well as for calculation and moderation purposes.

6. Subtotals to questions must be written in the right-hand margin. Circle the subtotals as indicated by the allocation of marks. This must be guided by 'max' in the marking guideline. Only the total for each question should appear in the left-hand margin next to the appropriate question number.

7. In an indirect question, the theory as well as the response must be relevant and related to the question.

8. Incorrect numbering of answers to questions or sub-questions in SECTIONS A and B will be severely penalised. Therefore, correct numbering is strongly recommended in all sections.

9. No additional credit must be given for repetition of facts. Indicate with an R.

10. Note that no marks will be awarded for indicating Yes/No in evaluation type questions requiring substantiation or motivation. (Applicable to SECTIONS B and C.)

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11. The differentiation between 'evaluate' and 'critically evaluate' can be explained as follows:

11.1 When 'evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative) stance, e.g. Positive: 'COIDA eliminates time and costs spent on lengthy civil court proceedings.'

11.2 When 'critically evaluate' is used, candidates are expected to respond in either a positive/negative manner or take a neutral (positive and negative) stance. In this instance, candidates are also expected to support their responses with more depth, e.g. 'COIDA eliminates time and costs spent on lengthy civil court proceedings, because the employer will not be liable for compensation to the employee for injuries sustained during working hours as long as it can be proved that the business was not negligent.'

NOTE:

1. The above could apply to 'analyse' as well. 2. Note the placing of the tick () in the allocation of marks.

12. The allocation of marks must be informed by the nature of the question, cognitive verb used, mark allocation in the marking guidelines and the context of each question.

Cognitive verbs, such as:

12.1 Advise, name, state, mention, outline, motivate, recommend, suggest, (list not exhaustive) do not usually require much depth in candidates' responses. Therefore, the mark allocation for each statement/answer appears at the end.

12.2 Describe, explain, discuss, elaborate, compare, distinguish, differentiate, justify, devise, analyse, evaluate, critically evaluate (list not exhaustive) require a greater depth of understanding, application and reasoning. Therefore, the marks must be allocated more objectively to ensure that assessing is conducted according to established norms so that uniformity, consistency and fairness are achieved.

13. Mark only the FIRST answer where candidates offer more than one answer for SECTION B and C questions that require one answer.

14. SECTION B

14.1 If for example, FIVE facts are required, mark the candidate's FIRST FIVE responses and ignore the rest of the responses. Indicate by drawing a line across the unmarked portion or use the word 'Cancel'.

NOTE: This only applies to questions where the number of facts is specified.

14.2 If two facts are written in one sentence, award the candidate FULL credit. Point 14.1 above still applies.

14.3 If candidates are required to provide their own examples/views, brainstorm this to come up with alternative answers.

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14.4 Use of the cognitive verbs and allocation of marks:

DBE/November 2019

14.4.1

If the number of facts are specified, questions that require candidates

to 'describe/discuss/explain' may be marked as follows:

Fact

2 marks (or as indicated in the marking guidelines)

Explanation 1 mark

The 'fact' and 'explanation' are given separately in the marking guidelines to facilitate mark allocation.

14.4.2 If the number of facts required is not specified, the allocation of marks must be informed by the nature of the question and the maximum mark allocated in the marking guidelines.

14.5 ONE mark may be awarded for answers that are easy to recall, requires one word answers or is quoted directly from a scenario/case study. This applies to SECTIONS B and C in particular (where applicable).

15. SECTION C

15.1 The breakdown of the mark allocation for the essays is as follows:

Introduction Content Conclusion Insight TOTAL

Maximum: 32

8 40

15.2 Insight consists of the following components:

Layout/Structure

Analysis and interpretation

Is there an introduction, body, proper paragraphs and a

conclusion?

2

Is the candidate able to break down the question into

headings/subheadings/interpret it correctly to show

understanding of what is being asked?

Marks to be allocated using this guide:

Synthesis

All headings addressed:

1 (One 'A')

Interpretation (16 to 32 marks): 1 (One 'A')

2

Are there relevant decisions/facts/responses made

based on the questions?

Marks to be allocated using this guide:

No relevant facts: Some relevant facts: Only relevant facts:

0 (Two '-S') 1 (One '-S') 2 (No '-S')

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Option 1: Where a candidate answers 50% or more

of the question with only relevant facts: no

'-S' appears in the left margin. Award the

maximum of TWO (2) marks for synthesis.

Option 2: Where a candidate answers less than 50%

of the question with only OR some relevant

facts: one '-S' appears in the left margin.

Award a maximum of ONE (1) mark for

synthesis.

Option 3: Where a candidate answers less than 50%

of the question with no relevant facts: two

'-S' appear in the left margin. Award a

ZERO mark for synthesis.

2

Originality

Is there evidence of examples, recency of information,

current trends and developments?

2

TOTAL FOR INSIGHT: 8

TOTAL MARKS FOR FACTS: 32

TOTAL MARKS FOR ESSAY (8 + 32) 40

NOTE:

- No marks will be awarded for contents repeated from the introduction and

conclusion.

- The candidate forfeits marks for layout if the words INTRODUCTION and

CONCLUSION are not stated.

- No marks will be allocated for layout, if the headings 'INTRODUCTION and

CONCLUSION are not supported by an explanation.

15.3 Indicate insight in the left-hand margin with a symbol e.g. ('L, A, -S and/or O').

15.4 The breakdown of marks is indicated at the end of the suggested answer/ marking guidelines to each question.

15.5 Mark all relevant facts until the SUBMAX/MAX mark in a subsection has been attained. Write SUBMAX/MAX after maximum marks have been obtained.

15.6 At the end of each essay, indicate the allocation of marks for facts and marks for insight as follows: (L ? Layout, A ? Analysis, S ? Synthesis, O ? Originality) as in the table below.

CONTENT Facts L A S O TOTAL

MARKS 32 (max.)

2 2 2 2 40

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15.7 When awarding marks for facts, take note of the sub-maxima indicated, especially if candidates do not make use of the same subheadings. Remember headings and subheadings are encouraged and contribute to insight (structuring/logical flow/sequencing) and indicate clarity of thought. (See MARKS BREAKDOWN at the end of each question.)

15.8 If the candidate identifies/interprets the question INCORRECTLY, then he/she may still obtain marks for layout.

15.9 If a different approach is used by candidates, ensure that the answers are assessed according to the mark allocation/subheadings as indicated in the memorandum.

15.10 15.10.1 Award TWO marks for complete sentences. Award ONE mark for phrases, incomplete sentences and vague answers.

15.10.2

With effect from November 2015, the TWO marks will not necessarily appear at the end of each completed sentence. The ticks () will be separated and indicated next to each fact, e.g. 'Product development is a growth strategy/where businesses aim to introduce new products into existing markets.' This will be informed by the nature and context of the question, as well as the cognitive verb used.

15.11 With effect from November 2017, the maximum of TWO (2) marks for facts shown as headings in the memo, will not necessarily apply to each question. This would also depend on the nature of the question.

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SECTION A (COMPULSORY)

QUESTION 1

1.1

MULTIPLE CHOICE

1.1.1 1.1.2 1.1.3 1.1.4 1.1.5

B A C D B

(5 x 2) (10)

1.2

ONE-WORD ITEMS

1.2.1 1.2.2 1.2.3 1.2.4 1.2.5

memorandum of incorporation close corporation retrenchment force-field analysis rights approach

(5 x 2) (10)

1.3

MATCHING ITEMS

1.3.1 1.3.2 1.3.3 1.3.4 1.3.5

H J G I C

(5 x 2) (10)

TOTAL SECTION A: 30

BREAKDOWN OF MARKS

QUESTION 1

MARKS

1.1

10

1.2

10

1.3

10

TOTAL

30

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SECTION B

Mark only the first TWO answers.

QUESTION 2: BUSINESS VENTURES

2.1

Qualities of a successful entrepreneur

- Ability to make sound decisions

- Ability to think creatively to solve problems

- Believe in own abilities

- Willingness to take risks

- Takes responsibility

- Motivates/directs people

- Concerns for the well-being of the workforce

- Has self-discipline

- Has a positive attitude

- Can formulate the mission and vision

- Changes difficulties into opportunities

- Has a clear vision

- Flexible

- Good management

- Communication skills

- Ability to see an opportunity

- Good planner and organiser

- Any other relevant answer related to the qualities of a successful

entrepreneur.

NOTE: Mark only the first FIVE.

(5 x 1) (5)

2.2

Other types of business avenues

2.2.1 Franchise

Motivation

- Mr Naidoo, the owner of SC allows new entrepreneurs to start

their own businesses using his business name and trademark at

a fee.

NOTE: Do not award marks for the motivation if the business

avenue was incorrectly identified

(3)

2.2.2

Other avenues of acquiring a business - Leasing - Outsourcing NOTE: Mark only the first TWO.

(2 x 1) (2)

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