Chapter 1

Oct 28, 2010 · Coca Cola and Pepsi, for example, allow distributors to package, create, and sell their sodas to others using the Coca Cola or Pepsi trademarks and recipes. In comparison, a business format franchise, such as McDonalds allows franchisees to build storefronts that resemble corporate owned stores so that they sell the product in the same way the ... ................
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