A – GENERAL EDUCATION CORE – 42 HOURS Students must ...

M ARKETING BACHELOR OF BUSINESS ADM INISTRATION

2018-2019 College of Business and Entrepreneurship

M arketing

M arket ers conduct market ing research w here t hey st udy cult ural, social, economic, and environment al fact ors t hat can have an effect on product or service development . If you are sociable, creat ive, and enjoy w orking w it h t eams, you can expect t o find job posit ions, such as marketing coordinat ors, ret ail st ore managers, market ing direct ors, advert ising managers, and public relat ions, w it h t his career.

A ? GENERAL EDUCATION CORE ? 42 HOURS St udent s must fulfill t he General Educat ion Core requirement s. The courses list ed below sat isfy bot h degree requirement s and General Educat ion core requirement s.

Required

020 ? M athematics ? 3 hours M ATH 1324 M at hemat ics for Business and Social Sciences

080 - Social and Behavioral Sciences ? 3 hours ECON 2301 Principles of M acroeconomics

090 - Integrative and Experiential Learning ? 3 hours QUM T 2398 Decision Analyt ics

B ? M AJOR REQUIREM ENTS ? 78 HOURS (60 advanced)

1 ? Business Core ? 48 hours (30 advanced)

a ? Business Foundation ? 18 hours ACCT 2301 Int roduct ion t o Financial Account ing ACCT 2302 Int roduct ion t o M anagerial Account ing INFS 2300 Dat a M odeling M anagement Tools ECON 2302 Principles of M icroeconomics M GM T 1301 Int roduct ion t o Business QUM T 2341 Business St at ist ics I

b ? Advanced Business Core ? 30 hours (30 advanced) BLAW 3337 Business Law I QUM T 3341 Business St at ist ics II FINA 3380 Int roduct ion t o Finance M ARK 3300 Principles of M arket ing M GM T 3361 Principles of M anagement M GM T 4389 St rat egic M anagement Choose one (M anagement Informat ion Syst ems): INSF 3390 M anagement Informat ion Syst ems ACCT 3326 Account ing Informat ion Syst ems Choose one (Int ernat ional Business): INFS 3380 Global Informat ion Technology ACCT 3350 Int ernat ional Account ing ECON 3353 Int ernat ional Trade FINA 4381 Int ernat ional Finance INTB 3330 Int ernat ional Business M ARK 3310 Int ernat ional M arket ing M GM T 4311 Int ernat ional M anagement Choose one (Et hics): ACCT 4350 Et hics for Account ant s M GM T 4304 Business and Societ y M ARK 3330 Business Et hics and Corporat e Social Responsibilit y Choose one (Business Communicat ions): COM M 3313 Business and Technical Communicat ion M GM T 3335 Com municat ion Policy and St rat egy M ARK 3320 Personal Branding and Communicat ion

2 ? M arketing Core ? 30 hours (30 advanced)

a ? M arketing Foundation ? 9 hours (9 advanced) M ARK 3340 Consumer Behavior

The University of Texas Rio Grande Valley

Program Rev. Date: 3-19-18 Catalog Date: 3-19-18

M ARKETING BACHELOR OF BUSINESS ADM INISTRATION

2018-2019 College of Business and Entrepreneurship

M arketing

M ARK 4350 M arket ing Research M ARK 4399 M arket ing St rat egy (Capst one)

b ? M arketing Certificate ? 21 hours (21 advanced) Select one cert ificat e below :

i ? M ulticultural and Global Certificate ? 21 hours (21 advanced) M ARK 3311 Business and Cult ure M ARK 3321 Hispanic M arket ing M ARK 4331 M ult icult ural M arket s M ARK 4341 Business in Asia M ARK 4351 Business in Lat in America M ARK 4361 Int ernat ional Compet it iveness Choose one: M ARK 3350 Services M arket ing M ARK 3360 Ret ailing M ARK 4360 Social M edia and eM arket ing M ARK 4370 Topics in M arket ing M ARK 4380 M arket ing Int ernship

ii ? Design, Commercialization and Development Certificate ? 21 hours (21 advanced) ENTR 3340 New Vent ure Creat ion M ARK 3375 New Product Development M ARK 4385 Int egrat ed M arket ing Communicat ions M ARK 4395 Fashion Design and Popular Cult ure Choose t hree: M ARK 3350 Services M arket ing M ARK 3360 Ret ailing M ARK 3365 Product and Service Design M ARK 4360 Social M edia and eM arket ing M ARK 4370 Topics in M arket ing M ARK 4380 M arket ing Int ernship

iii ? Entertainment Business Certificate ? 21 hours (21 advanced) M ARK 3392 Event M arket ing M ARK 3393 Sport s M arket ing M ARK 4394 M usic M arket ing M ARK 4395 Fashion Design and Popular Cult ure Choose t hree: M ARK 3350 Services M arket ing M ARK 3360 Ret ailing M ARK 4360 Social M edia and eM arket ing M ARK 4370 Topics in M arket ing M ARK 4380 M arket ing Int ernship

iv ? Branding and Communication Certificate ? 21 hours (21 advanced) M ARK 3382 Branding M ARK 3383 Pricing St rat egy and Tact ics M ARK 4384 Professional Selling and Sales M anagement M ARK 4385 Int egrat ed M arket ing Communicat ions Choose t hree: M ARK 3350 Services M arket ing M ARK 3360 Ret ailing M ARK 4360 Social M edia and eM arket ing M ARK 4370 Topics in M arket ing M ARK 4380 M arket ing Int ernship

v ? No Certificate ? 21 hours (21 advanced) Choose 21 advanced hours from any of t he cert ificat es above.

The University of Texas Rio Grande Valley

Program Rev. Date: 3-19-18 Catalog Date: 3-19-18

M ARKETING BACHELOR OF BUSINESS ADM INISTRATION

2018-2019 College of Business and Entrepreneurship

M arketing

TOTAL CREDIT HOURS FOR GRADUATION ? 120 HOURS TOTAL ADVANCED HOURS ? 60 HOURS

ADM ISSION, PROGRESSION, AND GRADUATION REQUIREM ENTS, if applicable:

Admission requirements 1. St udent must complet e all 18 hours of Business Foundat ion Courses, and a minimum of 15 General Educat ion credit s including ECON 2301, before applying t o VCoBE. 2. Grades of `C' or bet t er in all Business Foundat ion courses. 3. Grade of `C' or bet t er in ECON 2301. 4. A minimum 2.6 GPA in combined General Educat ion Core & Business Foundat ion complet ed coursework. 5. All st udent s pursuing a Bachelor of Business Administ rat ion, Bachelor of Art s in Economics, or Bachelor of Science in M at erials M anagement and Logist ics from VCoBE, must apply for and be admit t ed t o t he VCoBE before t hey are allowed t o enroll in t he Advanced Business Core and M ajor coursework for t heir degree.

Progression requirements 1. St udent s must earn a grade of `C' or bet t er in all advanced (3xxx-4xxx) BBA-applicable courses in order t o earn program credit t owards t his major. St udent s must maint ain a minimum 2.5 GPA in degree plan.

Graduation requirements St udent s must have: 1. A minimum 2.5 GPA in combined Advanced Business Core & M arket ing Core coursework. 2. An overall minimum 2.5 GPA required in degree plan. 3. In addit ion t o t he graduat ion requirement s list ed in t he UTRGV 2018-2019 Undergraduat e Cat alog, demonst rat ion of proficiency in a language ot her t han English is required at t he undergraduat e level equivalent t o a minimum of six credit hours. Proficiency can be demonst rat ed by a college credit exam, a placement t est approved t hrough t he UTRGV Depart ment of Writ ing and Language St udies, and/ or up t o six credit hours of college-level language coursework.

The University of Texas Rio Grande Valley

Program Rev. Date: 3-19-18 Catalog Date: 3-19-18

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