Chapter 3 Literature Review of Sales Promotion schemes and ...
2 Types of Sales Promotion Retail Promotions Retail discounts Displays Features Coupons Other – Reward programs etc. Why Offer Price Promotions? Charge regular price or sale price? If sale price yields higher profits than charging regular price – why ever charge regular price? Competitive Explanation: Hi-Lo pricing as a means to mitigate the intensity of price competition ................
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