The Ultimate Guide to Unlocking E-Commerce Growth in ...
The Ultimate Guide to Unlocking E-Commerce Growth in Markets across LATAM, APAC & EMEA
A local payments strategy for global merchants
An industry report by Americas Market Intelligence April 2021
Table of Contents
About dLocal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 About AMI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Approach and methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Why is this report different?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
14 core markets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Secondary emerging markets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Pay-outs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 How do we define e-commerce? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 How do we define pay-outs?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Other technical specifications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 The Ultimate Guide to Unlocking E-commerce Growth in Markets across LATAM, APAC & EMEA. . . . . . . . . . 11 Estimated total addressable market size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 AMI summary observations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Pay-ins. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Argentina. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Brazil. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Chile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Colombia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Egypt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 India . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Mexico. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Morocco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Nigeria. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Paraguay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Peru . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 South Africa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Turkey. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Uruguay. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Pay-ins in secondary markets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Pay-outs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 Contact the author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
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Figure 1. Total addressable market for pay-ins, markets covered in this report, 2020 . . . . . . . . . . . . . . . . . . . . . 12 Figure 2. Total addressable market for pay-outs, select markets, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Figure 3. Summary TAM, pay-ins and pay-outs by country, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Figure 4. Historic and projected e-commerce volume, Argentina, 2018-2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Figure 5. E-commerce volume by payment method, Argentina, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Figure 6. Historic and projected e-commerce volume, Brazil, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Figure 7. E-commerce volume by payment method, Brazil, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Figure 8. Historic and projected e-commerce volume, Chile, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Figure 9. E-commerce volume by payment method, Chile, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Figure 10. Historic and projected e-commerce volume, Colombia, 2018-2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Figure 11. E-commerce volume by payment method, Colombia, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Figure 12. Historic and projected e-commerce volume, Egypt, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Figure 13. E-commerce volume by payment method, Egypt, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Figure 14. Historic and projected e-commerce volume, India, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Figure 15. E-commerce volume by payment method, India, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Figure 16. Historic and projected e-commerce volume, Mexico, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Figure 17. E-commerce volume by payment method, Mexico, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Figure 18. Historic and projected e-commerce volume, Morocco, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Figure 19. E-commerce volume by payment method, Morocco, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Figure 20. Historic and projected e-commerce volume, Nigeria, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Figure 21. E-commerce volume by payment method, Nigeria, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Figure 22. Historic and projected e-commerce volume, Paraguay, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Figure 23. E-commerce volume by payment method, Paraguay, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Figure 24. Historic and projected e-commerce volume, Peru, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Figure 25. E-commerce volume by payment method, Peru, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58 Figure 26. Historic and projected e-commerce volume, South Africa, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . 61 Figure 27. E-commerce volume by payment method, South Africa, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Figure 28. Historic and projected e-commerce volume, Turkey, 2018-2024. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Figure 29. E-commerce volume by payment method, Turkey, 2020. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Figure 30. Historic and projected e-commerce volume, Uruguay, 2018-2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Figure 31. E-commerce volume by payment method, Uruguay, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Table 1. Secondary e-commerce market size and forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Table 2. Pay-outs estimated market size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
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About dLocal
dLocal is the only 360 payments platform designed to handle mass online payments in multiple emerging countries in Latin America, Asia, Middle East, and Africa through one single direct API. Global eCommerce retailers, SaaS companies, online travel providers, and marketplaces rely on dLocal to accept locally-relevant payment methods, as well as to issue payments to their contractors, agents, and sellers in growth markets around the world. Some of dLocal's customers include Amazon, , Didi, DropBox, Inditex, MailChimp, Spotify, Shopify, TripAdvisor, Uber, and Wikimedia.
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About AMI
Americas Market Intelligence (AMI) is the premier market intelligence firm for Latin America, providing powerful market and competitive intelligencedriven insights for companies to succeed in the region. With a specialization in the payments industry, its expertise includes e-commerce, neobanks and digital wallets, fintech, POS and acceptance technology, financial inclusion, crossborder payments, B2B payments, open banking and real-time payments. Its customized research reports deliver data-based clarity and granular strategic direction based on expert sourcing. AMI's payments practice is focused on helping financial institutions, merchants and others navigate the unique payments landscape in Latin America and compete in a rapidly digitizing environment. AMI consultants are recognized thought leaders in verticals such as e-commerce, payments innovation, contactless technology, real-time payments, and consumer and payment industry trends.
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