PDF B EST OF HBR What Makes a Good Salesman

What Makes a Good Salesman • • B EST OF HBR harvard business review • hbr.org • sales • july-august 2006 page 3 If he does not need the conquest, his very knowledge of the real needs of the potential customer may tell him that the customer in fact should not buy. Since he does not need the sale in an inner personal sense, he then may ................
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