Lecture 1:

Jul 26, 2005 · 2. What was EMI’s entry strategy into the CT Scanner market? Was it a good strategy? 3. What should EMI do now? Marlboro Case: Assignment 2. Answer the following question: Was the Marlboro strategy rolled out by PM a good idea? Why or why not? Two teams will present this assignment; the rest will complete a 4 page paper, including exhibits. ................
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