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Assignment #36The video explains Search Engine Optimization with the example of a librarian, but not a normal one, a librarian for every book in the world. People depend on this librarian every day to find the exact book they need. To do this the librarian needs a system to help them know what is inside every book and how books relate to each other. The librarian’s system needs to take in a lot of information and spit out the best answers for a patron’s questions. It’s not an easy job. Search engines like Google and Bing are the librarians of the internet. Their systems collect information about every page on the web so they can help people find exactly what they are looking for. Every search engine has a secret recipe called an algorithm for turning all of that information into useful search results. If someone owns a website, search results matter. When someone’s page has higher rankings, it helps more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called Search Engine Optimization. Words matter. Search engines account for every word on the web. This way when someone searches for shoe repair the search engines can narrow results to only the pages that are about those words. Second, titles matter. Each page on the web has an official title. Search engines pay a lot of attention to page titles because they often summarize the page like a book’s title. Third, links between websites matter. When one webpage links to another, it’s usually a recommendation telling readers that the page has good information. A webpage with a lot of links coming to it looks good to search engines, but some people try to fool the search engines by creating or buying bogus links all over the web that point to their own website. Usually search engines can detect when a website has a lot of them and account for it by giving links to trustworthy sites more weight in the recipe. Fourth, the words that are used in links matter too. If a webpage says Amazon has a lot of books, and the word books is linked, search engines can establish that is related to the word books. Lastly search engines care about reputation. Sites with a consistent record of fresh engaging content and growing number of quality links may be considered rising stars and do well in search rankings. Good SEO is about making sure your website has good content that is supported by the ingredients that search engines need for their recipes. ................
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