PDF Chapter 1

Chapter 1

Business Information Systems

in Your Career

1.1

? 2007 by Prentice Hall

Essentials of Business Information Systems

Chapter 1 Business Information Systems in Your Career

OBJECTIVES

? Explain why information systems are so essential in business today.

? Define an information system from both a technical and a business perspective, and distinguish between computer literacy and information systems literacy.

? Apply a four-step method for business problem solving to solve information system-related problems.

1.2

? 2007 by Prentice Hall

Essentials of Business Information Systems

Chapter 1 Business Information Systems in Your Career

OBJECTIVES (Continued)

? Assess how information systems will affect business careers in accounting, finance, management, marketing, operations management, and information systems and identify the information systems skills and knowledge essential for all business careers.

1.3

? 2007 by Prentice Hall

Essentials of Business Information Systems

Chapter 1 Business Information Systems in Your Career

Major League Baseball Hits a Home Run with Information Systems

? Problem: Declining revenue from traditional sales channels, declining customer base, increasing costs.

? Solutions: MLB Web sites and cell phone ticketing enable electronic ticketing and delivery of online information and games, which increase sales.

? SAS customer analysis software and Web site tracking tools help identify good sales prospects.

? Demonstrates IT's role in reducing cost, opening new sales channels, and building community with customers.

? Illustrates the emerging digital firm landscape where businesses can use tools to analyze critical data.

1.4

? 2007 by Prentice Hall

Essentials of Business Information Systems

Chapter 1 Business Information Systems in Your Career

Major League Baseball Hits a Home Run with Information Systems

Interactive Session: Major League Baseball

? Visit the Major League Baseball Web site at

? Watch a video on the home page ? Subscribe to a free newsletter from the Fan Forum ? Find a jersey from your favorite team in the Shop ? Visit the Web site of your favorite MLB team ? How does having a central Web site run all team

sites help MLB? How does it hurt? ? What business objectives does this Web site serve?

1.5

? 2007 by Prentice Hall

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