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? 76% of those polled report paying close pteea: rSyams lbeosslasthstutaecnhn5atpisot?. in,n?s,tioazen.dIaf,TMidnavtrheeenretevivseenerttmoofents, and 66% report ucing a logpoutorcfithaaspsaincegthietesymmbsoloafpfpeeraersd in ads.
o small, that symbol must be reset to the minimum
t.type si?ze.Almost half of our readers spend over 10 hours a week knitting.
? 92% of readers regularly try new products and techniques.
Dynamic Resource Group divisions officia (You must be familiar with the DRG corporate standards before any usage attempt.)
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Editorial Calendar 2007 Contents page version (below)
Credits section version (below)
Editor: Bobbie Matela (760) 597-4801, ext. 129 Bobbie_Matela@
e: Symbols such as ?, ?, and TM are never to
ear as less than 5 pt. in size. If, in the event of
January 2007 Issue ucing a logo to fit a space the symbol appears
small, that symbol must be reset to the minimum
type size. Design Theme: Winter wonderland Create winter-warm sweaters with luscious and bulky yarns in light icy shades and interesting textures. Design Suggestions: Outdoor winter sweaters; evening wraps; warm accessories for the whole family; chunky yarn afghan; quick hostess gifts; last-minute stocking stuffers
March 2007 Issue
Design Theme: The texture trend We'd like easy sweaters and wraps that make good use of the interesting textural yarns: boucle, eyelash, ribbon, feathery, little pompoms. Design Suggestions: Sweaters with minimal shaping; pillows; afghan; baby things; projects for new young tween-age knitters; young & adult males; knits for pets
May 2007 Issue
Design Theme: The focus is on finishing techniques Please send us sweaters and accessories with interesting finishing details such as collars, pockets, folded bands, attached I-cord, zippers, beaded edgings, etc. Design Suggestions: Wearables and accessories in spring weights; looks for special events like weddings; innovative home decor accents (perhaps for a wedding or party); remember Mom with a gift; active kid looks; baby shower gifts
July 2007 Issue
Design Theme: Cool knits for summer enjoyment We want designs that are not complicated so that you can kick back and relax during the summer. Design Suggestions: Summer wraps and tops in tropical colors including women, teens & kids; projects to take on vacation; easy projects for teens (female & male); decorate a baby's room; felted home accessories
SeptDeymnabmeicrR2e0so0u7rcIesGsruouep divisions official logos, created 1/03
Design(TYohuemmeu: sFtrebseh ifdaemasilfioarrawutuitmhnthcleasDsicRsG corporate logo TDheisnikgnbasSctkau-ngtogd-esacsrhtdioosonlbsae:nfWdobereaarcaakbntloeyswufoosrrakaglilnearagicethtse?fmamllpactloe.l)oarnsd. female; city life or country
weekend styles; warm afghans; kids cardigans; baby ensembles
November 2007 Issue
Design PTahnteomneeco:lAor vkenrsiitonfess(bt eolofwlu) sh colors Create designs that are warm and cozy in vibrant colors. Design Suggestions: Simple intarsia sweaters and socks; jackets to wear to the office; holiday tree decorations; innovative gifts for the holidays; new scarf and hat ideas for all ages (male & female); pet coats
Editorial calendar is subject to change without notice. Ask your DRG Account Manager about special advertising features, inserts, marketing solutions
and ways to customize your advertising with us to directly influence your business success.
Minimum size allowed (below)
Creative Knitting 2007 Rates
Insertions 1X 3X 6X
Covers
$3,025
Full Page 4/C $2,845 $2,653 $2,479
2/3 Page 4/C $2,219 $2,069 $1,934
1/2 Page 4/C $1,764 $1,645 $1,537
1/3 Page 4/C $1,280 $1,194 $1,116
1/4 Page 4/C $939 $876 $818
1/6 Page 4/C $626 $584 $545
Rates are subject to change. For current circulation data, contact your DRG Account Manager.
Color specificatioCnsr:eative Knitting 2007 Dates
DRG division Blue2007 DRG divisioInn Black DORGn division Gray
Pantone: 660 IssuesPantone: BHlaocmk e
PSaanlteone: Cool Gray 6
CMYK: C90, M57 JanuaryCMYK: 10101K/14/06 11C/M28Y/K0: 640K
RGB: R36, G74, B159 RGB: R0, G0, B0
RGB: R153, G153, B153
Hexadecimal: 2449M9f archHexadecim1/a9l:/00070000 1H/2e3xa/0d7ecimal: 999999
May
3/6/07
3/20/07
July September November
5/8/07
5/22M/i0ni7mum sizes allowed (below)
Reverse white is not recommended at t
7/10/07Pantone c7o/l2or4/07 Process color
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9/11/07 9/25/07
Dates are subject to change. Please ask us for ad deadline information.
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For more information or to reserve space, call...
877-282-4724 EXT. 354
Dynamic Resource Group ? Advertising Sales Dept.
306 East Parr Rd ? Berne, IN 46711 ? Fax (260) 589-8093
Reverse white versions (belo
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