Www.austincc.edu



Introduction to Fashion FSHD 1302ONL Sections for Fall 2013Sections 38979 (16 week:? August 26 thru December 15, 2013)And 36624 (12 week: September 23 thru December 15, 2013)?Instructor:? ????????????????? Rita BanningerOffice:???????????????????????? PIN Campus, Room 413Phone: ??????????????????????? (512) 223-1790x25854 (anytime), (512) 223-8105 (during office hours)FAX#:????????????????????????? (512) 223-8900?Mailing Address: ??????? Austin Community College??????????????????????????????????? Pinnacle Campus??????????????????????????????????? Attn:? Rita Banninger??????????????????????????????????? 7748 Hwy 290 West??????????????????????????????????? Austin, Texas? 78736?Office Hours:? Tuesday and Thursday, 1:00 – 2:30 p.m., Room 413Marketing Department Website:? :??????? ?Students must do an online orientation through ACC Blackboard.? After reading the orientation information students will need to complete an orientation quiz.? See page 18 of this syllabus for directions to access BLACKBOARD on the ACC website.? The online orientation quiz needs to be completed the first week of class.? ??WITHDRAWAL DEADLINE for fall semester is November 21, 2013.?Students who DO NOT complete the course work on schedule and WHO DO NOT withdraw themselves will receive an F.? ?The instructor will contact you via your ACC email address throughout the semester as need be. If you do not want your email address shared with your classmates please send me a note to that effect.If your name, address, and/or telephone number changes, notify the instructor immediately.? This will insure that you receive all the necessary information and keep your name on the class rolls.? THIS IS EXTREMELY IMPORTANT.?MASTER COURSE SYLLABUS/DESCRIPTION CAN BE FOUND AT:? DEPARTMENT FACULTY WEBPAGE:? CALENDAR:?:? (Course Rationale)?Introduction to Fashion (PCM) is a computer-required course offered to those students who are looking for an innovative, independent method to complete the course but at the same time cannot attend a class on a regular basis.? These students should be strongly motivated, mature and self-disciplined individuals.? Each student is responsible to maintain satisfactory progress during the semester by reading course materials (textbook and online), accomplishing the required project, taking the required exams by the prescribed dates (see below) and accessing BLACKBOARD to do assignments and discussion board.?The non-traditional instruction version (also called distance learning PCM) of Introduction to Fashion is a viable alternative to the traditional classroom method.? Students are advised that the specific dates in this syllabus must be met.? Each week there will be added course materials on BLACKBOARD entered by the teacher (and students wanting to earn extra credit) with a short quiz at the end of the week.?? All requirements must be completed by the end of the semester.? ?? THIS COURSE IS NOT SELF-PACED.?You must take each exam on or before a specific date as well as turning in the project on requested date listed below in addition to doing online requirement as scheduled. ?COURSE MATERIALS:?Required textbook:? The World of Fashion, 5th Edition, Jay Diamond and Ellen Diamond, Fairchild Publications, 2013.Printed material in the text must be read and studied, the terms and review questions at the end of each chapter should be studied, and exams taken on or before the dates listed below.? Also, one individual project described in this syllabus must be completed by the specified deadline date, and Blackboard articles as assigned.Please buy textbook and have in your possession by first week of class!!!?COURSE DESCRIPTION:?Introduction to Fashion.? Survey of the world of fashion businesses.? Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.COURSE OBJECTIVES:?????? to acquaint the student with the fundamentals of fashion and basic principles that govern all fashion movement and change.?1.??? to learn basic fashion terminology, and to understand, define and grasp key terms, principles, concepts and theories involved in course coverage.?2.??? to explore the manner in which economic, sociological and psychological factors influence fashion demand.?3.??? to understand the roles and responsibilities of designers, manufacturers, and retailers.?4.??? to acquaint the student with the history and development, organization, and operation merchandising and marketing activities and trends of industries engaged in producing and marketing fashion.?5.??? to explore the impact of fashion merchandising on our everyday lives, and be able to identify trends, recognize leaders, and industry momentum as it effects individual fashion decisions.?COURSE REQUIREMENTS:?You are required to:1.??? Read the required textbook material.2.??? Prepare yourself for the course exams by reviewing terms and review questions in each chapter.3.??? Take 5 exams during the semester on or before each deadline date on the established schedule.4.??? Prepare an individual report, choosing one of the topics listed below, and submit that report along with a copy of the articles/internet sites, etc., used to research that report.? This report must be turned in by the deadline date.? Plagiarism will not be tolerated.? Any reports found copied from another student or the internet will receive a grade of Zero points.? NO late papers will be accepted.5.??? Do assignments and participate on the discussion board on BLACKBOARD.? Assignments will be online articles the instructor will place on BLACKBOARD pertaining to the designing, production or marketing of fashion which students will be quizzed on.? Students will be notified via email or on the “Announcement Page” when an assignment is posted.? If time allows we will have professionals from the world of fashion answer questions you would like to ask and discuss on the discussion board.? Students will be notified via email when there will be a discussion board assignment.?TESTING AND GRADING?See for hours/locations/policies of the ACC testing centers.A.? There are three required exams for this course.? They may be taken at any????? of the following ACC testing centers:?Northridge?????? ???????????? Rio Grande??? ????????? Eastridge?????????? Cypress Creek?????????? ?Round Rock??????????? ???? Pinnacle??????????????????? South Austin???????????????? Riverside??? ???????????????? ?Off Campus Sites:? Fredericksburg, San Marcos and Round Rock Goodnight Centers?Note:? Please use the scantron form provided by the testing centers.? They will also provide you with the EXAM and scratch paper as needed.? You WILL need to supply your own #2 pencil with a good eraser.B.??? The exams will be made up of true/false and multiple choice questions which will be answered on the scantron form.? You will have approximately 40 – 45 of these types of questions worth one or two points each.? You will also have 2 or 3 short answer questions (draw a diagram, name and explain a concept, short essay, etc.)? These will be completed on a separate answer sheet.? The points for each question will be indicated on the exam.? These are NOT open book exams.ALL EXAMS MUST BE COMPLETED PRIOR TO THE POSTED CLOSING TIMES OF THE TESTING CENTERS.?? See for hours/locations/policies of the ACC testing centers.C.?? ?I recommend that you call to verify that the hours are in fact the same and have not changed.? You MUST present a student ID and a picture ID (license, etc.) at the testing center in order to be able to take the exam.D.?? Dates for the EXAMS are the LAST DAY you may take the exam.? You may take the exam any day up to and through the date listed below.? Any exams taken late are subject to a 10 point penalty. E.??? If you are unable to take tests in the ACC Testing Centers (due to living in a different city, state, or country) please let the instructor know as soon as possible as the testing will have to be handled through our Distance Learning Support Services Coordinator who will determine an appropriate proctor and location to oversee your taking the test there.?IMPORTANT—PLEASE NOTE YOUR SECTION NUMBER!!!?16 Week Session (Section #38979)EXAM?? TEXT CHAPTERS?? ? VALUE OF EXAM??? LAST DAY TO TAKE TH EXAM 1 Chapters 1 – 7????? ??????????? 15%??? ????????????September 18, 2013??? 2????? ???Chapters 8 - 11??????????????? ?15%????????????????October 9, 2013??? 3???????? Chapters 12 – 17????????????? 15%????????????????October 30, 2013??? 4????? ???Chapters 18 - 21????????????? 15%?????????????? ?November 20, 2013??? 5???????? Chapters 22 – 24 ???????????? 15%?????????????? December 13, 2013???????????? ????? No retest on EXAM 5??12 Week Session (Section #36624)EXAM?? TEXT CHAPTERS?? ? VALUE OF EXAM??? LAST DAY TO TAKE TH EXAM 1 Chapters 1 – 7????? ??????????? 15%??? ????????????October 9, 2013??? 2????? ???Chapters 8 - 11??????????????? ?15%????????????????October 28, 2013??? 3???????? Chapters 12 – 17????????????? 15%????????????????November 12, 2013??? 4????? ???Chapters 18 - 21????????????? 15%?????????????? ?November 29, 2013??? 5???????? Chapters 22 – 24 ???????????? 15%?????????????? ?December 13, 2013???????????? ????? No retest on EXAM 5???????????????????????????The instructor will grade all parts of the exam.? You may receive your exam grades by contacting the instructor by email or by leaving a self-addressed, stamped postcard.? They will also be posted on Blackboard.? If you make less than 70, you may retake the exam.? However, the second grade will be averaged in with the first grade.? You must make arrangements with the instructor to take a retest WITHIN 5 DAYS after you have taken the exam.? NO RETAKE is available for EXAM #5.? Any test not taken by the deadline date is subject to penalty. Each exam is worth 15% of your grade.? You will take the score you earn on it and multiply it by .15 or 15%.? (For example, if you earn a 90, you can multiply 90 by .15 and your total points for that exam will be 13.50 points.)? ?WRITTEN PROJECT (Mandatory, not optional) 15% of your total grade. 20 % of your grade will come from an individually written project that is due in my office no later than December 4, 2013.? You may select from the following options your choice of written project.? It is to be neatly typed, double-spaced, and approximately 4 – 5 pages in length.? If you choose to fax or send your project to me as an email attachment, please put your name and FSHD 1302 at the top of your paper and make sure to address it to me.? Papers without names will not be graded.? ALWAYS make a backup copy of your paper in case it should be lost in transmission.OPTIONS FOR WRITTEN PROJECTS:? Select only one?Remember to attach a copy of the magazine/periodical articles you used, the internet sites you used, and a bibliography of the texts that you used in researching your assignment.1.??? Select an influential American or International designer, give a brief bio of this individual, and describe what contributions this person made to the world of fashion.? Describe some unique/different styles that they are known for.? Include photos/copies or illustrations of the style/designs they have contributed.? Describe the audience demographics (target market) that they typically design for (age, income level, sex, etc.)? Are they known for couture or off the rack fashions, or both?? Have they licensed their name for products on the market??NOTE:? If you select any of the designers already profiled in the text boxes “World of Fashion Profiles” in your text, then you must supply MORE information than what is already in our text.? Preferably, select some other designer not highly profiled in our text.2.??? Visit 3 men or women’s fashion/sportswear stores (one specialty store, one department store, and one discounter).? Identify the target market (demographics, sex, age, occupation, career, income level) that they serve.? Note the clientele who visit the store.? Describe what styles; designs are carried by each store.? Do they carry fads or classical styles?? Describe the store layout and atmosphere.? How would you improve the lighting, displays, visual merchandising techniques?? How does each type of store compare to one another in terms of price points, brand names, and designer labels?? NOTE:? Examples for specialty stores could be Chicos, the Gap, Susan Dell, Ann Taylor, etc.3.??? Peruse/study 4 different internet sites for men/women/children’s wear fashions.? Describe what format the web site used?? Was it user-friendly?? How easy/difficult was it to utilize the site (number of pages, returning to home page, etc.)? Did it include a “shopping cart” feature?? How easy was it to obtain detailed information on items (sizing, color, wash/dry clean info, ordering info).? Was there an email feature for questions/answers?? Who do you think the target market is for each of these sites?? How would you improve the website if it was yours??NOTE:? Suggestions might be , , , specific designer websites like Betsy Johnson or catalogue companies like Spiegel, Lands End, etc.?BLACKBOARD ASSIGNMENTS (10% of total grade)Throughout the semester the instructor will be posting assignments on Blackboard.? These assignments could be a news article about the design, marketing or production of fashion, or an online discussion with someone in the fashion industry.? As assignments are posted the instructor will email students or make an announcement on the announcement board to let them know.? They will be responsible for reading the article and taking a short quiz or logging onto the discussion board and participating in the topic.?If students would like to earn 10 points extra credit they can create a Pinterest Board of their personal fashion style or of a fashion designer/famous person who has most influenced them fashion-wise and submit to the instructor who will share the link with the rest of the class. ??FINAL GRADING SCALE:? 90-100 = A, 80 – 89 = B, 70 – 79 = C, 60-69 = D, Below 60 = F. ?DEPT POLICIES, SCANS. Etc.? CAN BE FOUND AT:? POLICIES:Incomplete Grades:Students are encouraged to complete this course successfully, therefore incomplete grades are rarely granted.? Past experience reflects students who do not complete the necessary work during the semester they are registered, will not complete the course even if additional time is given.? In these cases, the incomplete grade of an “I” becomes an “F” grade.? However, if a special situation exists, the instructor may grant the grade of an “I.”? To receive this temporary grade of “I”, the student must:have completed two exams with at least a “C” average and the written project.2.??? request the “I” grade in person to the instructor and complete the necessary ACC forms.3.??? complete the course by the end of the following semester.? Failure to complete the material in the allowed time will result in the “I” being changed to a grade of “F”.???????????????????????? Scholastic Dishonesty Policy:? “Acts prohibited by the college for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work.? Academic work submitted by students shall be the result of their thought, research or self-expression.? Academic work is defined as, but not limited to test, quizzes, whether taken electronically or on paper:? projects, either individual or group:? classroom presentations and homework”?(see Student Handbook).Student with Disabilities Policy:? “Each ACC campus offers support services for students with documented physical or psychological disabilities.? Students with disabilities must request reasonable accommodations through the office for students with disabilities on the campus where they expect to take the majority of their classes.? Students are encouraged to do this three weeks prior to the start of the semester.”(see Student Handbook)Freedom of Expression Policy:? “Each student is strongly encouraged to participate in class.? In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints.? These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn.? On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor.? It is expected that faculty and students will respect the views of others when expressed in classroom discussions.”RULE OF THREE:? Per state law, effective spring 2006 any student taking a class for the third time or more may be charged an additional $60 per credit hour unless exempted. We call it the Rule of Three.The Texas Higher Education Coordinating Board has mandated that all publicly funded higher-education institutions will not receive funding for courses a student takes for the third time or more. Without the state funding for those affected classes, ACC will charge additional tuition to pay for the cost of the class. The new “Rule of Three” tuition costs will not apply to developmental courses, Continuing Education courses, special-studies courses in which the content changes each time, or other select courses. For additional information go to affected by this policy should note the following:This policy affects class enrollments beginning with the fall 2002 semester (Aug. 2002). Financial aid may be used to cover the additional tuition charge. If you are taking a class for the second time and are considering a third attempt in the future, consult with your instructor and/or advisor. ACC is here to help you succeed. Appeals for waivers will be reviewed on a case-by-case basis by the relevant Dean of Student Services at each campus.ADDITIONAL STUDENT CONTACTThe Texas Coordinating Board requires an additional student contact with the instructor.? The student will be responsible to contact the instructor in person, by phone, or by email during the semester.??CHAPTER OBJECTIVES:? Use these, along with terms and review questions at the end of each chapter, as well as charts and diagrams in the chapters to study for the exams.??CHAPTER 1 – The Evolution of Fashion1.??? understand the evolution of fashion and some of the factors that played a role in its development.2.??? note the impact of the industrial revolution on the fashion industry.3.??? describe the role of unionization in the garment industry.4.??? describe the various components of the fashion industry.CHAPTER 2 – Fashions 1900 to the Present1.??? describe important historical events of the 20th century and how they influenced fashion.2.??? describe the fashion highlights for men/women of the 20th century3.??? list important designers in the 20th century and their influences on fashion.4.??? be familiar with some of the retro looks that surfaced in the 1990’s and their sources.CHAPTER 3 – The Powerful Consumer1.??? understand the terms demographics and psychographics.2.??? describe the different buying motives of emotional and rational purchasers.3.??? list the categories of consumers by social classes and explain their differences.4.??? differentiate between observation and questionnaire methods for consumer research.5.??? describe how focus groups help businesses learn about their consumer wants and needs.6.??? describe some of the legislation that has been enacted by the federal government for the protection of the consumer.CHAPTER 4 – The Multicultural Consumer and Fashion1. understand the importance of the three major ethnic minorities in the United States to retailers.2.??? describe how demographic trends will affect the retailing community in terms of the merchandise they will offer in their inventories.3.??? understand the buying power of African Americans, Asian Americans, and Hispanics.4.??? understand the growth potential of fashion products for ethnic markets.5.??? understand how retailers are approaching the multicultural markets to improve their sales positions.6.??? note the development of advertising programs that incorporate minority imagery.7.??? understand why foreign language sales associates are important to today’s retailers.8.??? understand how merchants are making purchase plans to ensure that their minority base is being satisfactorily served.?CHAPTER 5 – Ever-Changing Fashion and Its Acceptance1.??? know fashion trade terminology.2.??? describe the different stages of the fashion cycle.3.??? discuss the influences on the fashion industry created by individuals/groups.4.??? understand the practices of copying and adapting fashion.CHAPTER 6 – Fashion in the Global Marketplace1.??? understand how governmental legislation affects the importation of merchandise.2.??? understand the relationship of governmental trade pacts to the fashion industry.3.??? understand why the US imposes quotas on imports.4.??? list the most influential international fashion centers and their significance to the industry.5.??? describe the selling arrangements in the industry that move goods from the producer to the retailer.CHAPTER 7 – Careers in Fashion1.??? discuss employment opportunities in the various segments of the industry.2.??? describe the techniques for a successful job interview.3.??? understand how to prepare a résumé and a cover letter.CHAPTER 8 – Social Responsibility in the Retailing and Fashion Industry1. be able to discuss unacceptable working conditions for those who are employed in factories.2. understand the role of the Fair Labor Association in the improvement of working conditions around the world.3. be able to discuss many of the environmental advancements that are taking place in retailing and manufacturing facilities.4. understand why sandblasting techniques have been discontinued at many manufacturing facilities.5. know the latest LEED innovations for retailers6. be aware of the many energy-efficient lighting systems that are being employed in retail operations and fashion showrooms.7. be able to discuss how paint and stain products have become more eco-friendly.8. understand the implications of a poor carbon footprint.9. understand codes of conduct and their various features, and how they are measured.CHAPTER 9 – Sustainable Fashion: An Eco-Friendly Movement1. be able to discuss the various ways that fashion is evaluated in terms of its sustainability and eco-friendliness.2. understand how Ecouterre guidelines are helping designer and manufacturer brands improve their offerings in the area of sustainability.3. know some of the fibers, in addition to organic cotton, that make the environment healthier and why the do so.4. know why bamboo has become a carpet and wooden flooring favorite as well as something that can be manufactured in a very soft fabric.5. know why some dyes and coloring agents have some degree of sustainability.6. be able to discuss how Walmart expects to eliminate 20 million metric tons of greenhouse gas globally from the life cycle of the products it manufactures.7. understand some of the ways in which materials are recycled and reused to make fashion products more sustainable.8. understand why eco-shopping online is a favorite of those seeking eco-friendly products.9. know which fashion associations are getting the messages of eco-friendly fashion to designers, manufacturers, and merchants.CHAPTER 10 – The Textile Industry1.??? differentiate between natural and manufactured fibers.2.??? list the major fiber classifications and the advantages of each.3.??? describe the various dyeing and printing techniques used in the textile coloration and the advantages of each method.4.??? discuss the importance of the finishes that are applied to fabrics.5.??? list some of the methodology used by the industry in the marketing of textiles.CHAPTER 11 – Furs and Leather1.??? know the changes in the consumer market for garments made of fur.2.??? list the stages involved in the processing of furs.3.??? differentiate between various techniques of fur construction.4.??? know the different types of fur.5.??? understand the necessity for the Fur Products Labeling Act of 1952.6.??? understand the process by which leather hides are transformed into usable materials.7.??? list the origins of leather and its uses.CHAPTER 12 – Apparel:? Women’s, Men’s and Children’s1.??? list the major classifications of women’s wear.2.??? describe the various size ranges of women’s wear and their unique characteristics.3.??? discuss the seasons in women’s apparel and the importance of each in the industry.4.??? compare men’s wear before the 1950’s with today’s fashions.5.??? list where the major men’s wear markets are in the US.6.??? identify the various product classifications in menswear.7.??? discuss the effects of Fridaywear on? apparel.8.??? describe how children’s fashions have changed since the 1950’s.CHAPTER 13 – Intimate Apparel1.??? discuss the evolution of intimate apparel and types of innerwear that have been worn.2.??? identify the various products that comprise the intimate apparel market.3.??? know the internationally famous couturiers who designed intimate apparel.4.??? be familiar with the relationship between intimate apparel designs and ready-to-wear.5.??? know the fibers and fabrics used for intimate apparel.6.??? understand the manner in which intimate apparel is being marketed by manufacturers and retailers.CHAPTER 14 – Fashion Accessories1.??? understand the importance of accessories to the fashion industry.2.??? differentiate between the functional and decorative importance of accessories.3.??? be familiar with the impact made on hosiery with the discovery of nylon and introduction of pantyhose.4.??? know the differences between costume and fine jewelry.5.??? know the differences between functional and decorative belts.6.??? understand why watches, previously just functional accessories, have taken on fashion importance.CHAPTER 15 – Details and Trimmings1.??? discuss how details are used to differentiate one design from another.2.??? list five different details used in garment construction.3.??? understand the differences between details and trimmings.4.??? list six different trimmings used as apparel and accessory enhancements.5.??? differentiate between functional and decorative trimmings.CHAPTER 16 – Cosmetics and Fragrances1.??? describe the history of cosmetics and fragrances.2.??? list some marketing innovations in the cosmetics industry that have helped it achieve success.3.??? understand the importance of ethnic cosmetics.4.??? define private branding.5.??? list the various stages of marketing cosmetics and fragrances.6.??? describe the distribution of cosmetics.?CHAPTER 17 – Home Fashions1.??? describe the evolution in the home fashion industry starting with the mid-1880’s.2.??? list some early leaders whose design ideas changed the home fashions field.3.??? describe some important styles in home fashions.4.??? explain various products in the home fashions industry and their expanding markets.5.??? understand the role of apparel designers in the home fashion industry.6.??? discuss the changing retail scene for home fashions.CHAPTER 18 – Fashion Forecasting for Designers and Manufacturers1.??? list the various ways the forecaster aids the designer, developer, and retailer.2.??? describe the process by which the forecasters make their predictions.3.??? explain why forecasting must begin as early as 18 months prior to selling season.4.??? describe why fiber producers use fashion shows as a part of their campaigns.?CHAPTER 19 – Elements & Principles of Design for Developing a Fashion Collection1.??? describe the elements and principles of design on which apparel and home fashions are based.2.??? be familiar with the various color harmonies available to designers.3.??? understand the individual stages of developing a line or collection.4.??? describe the typical timetable that begins with a concept and ends with delivery to the retailer.CHAPTER 20 – Apparel and Accessories Manufacturing1.??? understand the production costs for women’s, men’s and children’s apparel.2.??? describe various production alternatives available to the apparel industry.3.??? understand how piece goods are ordered by the manufacturer.4.??? define the stages of apparel production.5.??? list the techniques employed in the manufacture of footwear.6.??? list some of the manufacturing techniques used in fine and costume jewelry.7.??? list the four major parts of gloves and how they are assembled.8.??? describe the stages used in production of handbags.9.??? understand the benefits of quick response.?CHAPTER 21 – Outsourcing Fashion Design, Production, and Management1. ? understand why cultural awareness is necessary for success in business abroad. 2.?? know how to properly dress for business meetings in foreign countries.3.?? understand the advantages and disadvantages of outsourcing.4.?? understand how workforce displacement may affect the economy in the United States.5.?? understand why local customs can affect production and delivery of merchandise.6.?? understand the importance of the proximity of fabricating materials.7.?? describe the use of domestic outsourcing.8.? know the major centers for overseas outsourcing.????? CHAPTER 22– Resident Buying Offices and Other Fashion Information Sources for Retailers1.??? define resident buying office and commissionaire.2.??? describe how a private office is different from an independent office.3.??? list the services resident buying offices provide to their clients.4.??? understand the roles that trade associations and publications play in the industry.5.??? discuss the importance of trade exposition to designers and manufacturers.CHAPTER 23 – The Fashion Retailer1.??? differentiate between flagship, branch and spinoff stores.2.??? describe reasons why off-price retailers sell at lower prices, but achieve high markups.3.??? discuss why manufacturers have opened their own retail outlets.4.??? list the different ways in which retailers are using the Internet to promote sales of their products.5.??? list five services that large fashion operations offer to customers.6.??? describe the various participants in the merchandise selection processes at most department stores.CHAPTER 24 – Advertising, Special Events, Publicity, and Visual Merchandising1.??? describe some of the promotional methods used in the industry.2.??? know how manufacturers and retailers approach advertising.3.??? describe how designers, manufacturers, and retailers use consumer publications.4.??? differentiate between promotional and institutional advertising.5.??? list the benefits of cooperative advertising to the manufacturer and retailer.6.??? describe five types of special events and how they help their sponsors.7.??? differentiate between advertising and publicity.8.??? describe the role of the visual merchandiser in promoting fashion.Time-line of Coursework with Deadline DatesSections 38979 (16 week section:? August 26 thru December 13, 2013)August 26 thru September 18, 2013Read online orientation and take quiz first week of class.Read Chapter 1. The Evolution of FashionRead Chapter 2. Fashions 1900 to the PresentRead Chapter 3. The Powerful ConsumerRead Chapter 4. The Multicultural Consumer and FashionRead Chapter 5. Ever-Changing Fashion and Its AcceptanceRead Chapter 6. Fashion in the Global MarketplaceRead Chapter 7. Careers in FashionTest 1 Deadline is September 18, 2013.September 19 thru October 9, 2013Read Chapter 8. Social Responsibility in the Retailing and Fashion Industry Read Chapter 9. Sustainable Fashion: An Eco-Friendly MovementRead Chapter 10. The Textile Industry Read Chapter 11. Furs and Leather Test 2 Deadline is October 9, 2013.October 10 thru October 30, 2013Read Chapter 12. Apparel: Women's Men's and Children's Read Chapter 13. . Intimate Apparel Read Chapter 14. Fashion Accessories Read Chapter 15. Details and Trimmings Read Chapter 16. Cosmetics and Fragrances Read Chapter 17. Home Fashions Test 3 Deadline is October 30, 2013.October 31 thru November 20, 2013Read Chapter 18. Fashion Forecasting for Designers and Manufacturers Read Chapter 19. Elements and Principles of Design for Developing a Fashion Collection Read Chapter 20. Apparel and Accessories Manufacturing Read Chapter 21. Outsourcing Fashion Design, Production and Management Test?4 Deadline is November 20, 2013. Written project is due to my office by December 4, 2013.November 21 thru December 13, 2013Read Chapter 22. Resident Buying Offices and Other Fashion Information Sources for Retailers Read Chapter 23. The Fashion Retailer Read Chapter 24. Advertising, Special Events, Publicity, and Visual Merchandising Test?5 Deadline is December 13, 2013.Time-line of Coursework with Deadline DatesSections 36624 (12 week section:? September 23 thru December 15, 2013)September 23 thru October 9, 2013Read Chapter 1. The Evolution of FashionRead Chapter 2. Fashions 1900 to the PresentRead Chapter 3. The Powerful ConsumerRead Chapter 4. The Multicultural Consumer and FashionRead Chapter 5. Ever-Changing Fashion and Its AcceptanceRead Chapter 6. Fashion in the Global MarketplaceRead Chapter 7. Careers in FashionTest 1 Deadline is October 9, 2013.October 10 thru October 28, 2013Read Chapter 8. Social Responsibility in the Retailing and Fashion Industry Read Chapter 9. Sustainable Fashion: An Eco-Friendly MovementRead Chapter 10. The Textile Industry Read Chapter 11. Furs and Leather Test 2 Deadline is October 28, 2013.October 29 thru November 12, 2013Read Chapter 12. Apparel: Women's Men's and Children's Read Chapter 13. . Intimate Apparel Read Chapter 14. Fashion Accessories Read Chapter 15. Details and Trimmings Read Chapter 16. Cosmetics and Fragrances Read Chapter 17. Home Fashions Test 3 Deadline is November 12, 2013.November 13 thru November 29, 2013Read Chapter 18. Fashion Forecasting for Designers and Manufacturers Read Chapter 19. Elements and Principles of Design for Developing a Fashion Collection Read Chapter 20. Apparel and Accessories Manufacturing Read Chapter 21. Outsourcing Fashion Design, Production and Management Test?4 Deadline is November 29, 2013. Written project is due to my office by December 4, 2013.December 5 thru December 13, 2013Read Chapter 22. Resident Buying Offices and Other Fashion Information Sources for Retailers Read Chapter 23. The Fashion Retailer Read Chapter 24. Advertising, Special Events, Publicity, and Visual Merchandising Test?5 Deadline is December 13, 2013.Please check on Blackboard twice to three times a week to see if any online readings with quizzes are posted. Example of Announcement Board message on Blackboard:New Online Reading Assignment PostedI have posted the article, "J.C. Penney to Revise Pricing Methods and Limit Promotions" on the Assignment page.? Please read and take the short quiz by next Tuesday, March 6, 2012.?????How to log into Blackboard?ACC’s Blackboard server is located at may also access Blackboard by selecting the “Blackboard/Online Courses” link from the student resources menu on the ACC website at your browser has accessed the Blackboard site, click the "Login" button to begin using Blackboard. You will be prompted to enter a User ID and Password to access your courses.?Your User IDEnter your ACCeID and ACCeID Password in the provided boxes, and then click the "Login" button. ?After you have entered your ACCeID and Password, click the Login button one time to access Blackboard.Once you have logged into BlackboardOnce you have logged into Blackboard, you will need to provide an e-mail address. A module containing instructions on how to change your e-mail address is provided on the "My ACC" page, which is displayed once you have logged into Blackboard.Changing your passwordYou can change your password by clicking the “Personal Information” link on the left-hand side of the “My ACC” page. Click the “Change Password” link to enter your new password.To access your coursesYou can access your course(s) by clicking the course title located in the My Courses module.Optionally, you may also access your courses by clicking the "Courses" tab along the top navigation bar.To end your Blackboard sessionClosing your Internet browser will NOT end your Blackboard session.In order to completely close your Blackboard session, you will need to click the Logout button located in the top right-hand corner of your screen.Blackboard supportACC’s Blackboard support website is located at this site to find more information on the following: FAQs, help topics, user’s guide, browser requirements, and downloadable plug-ins.???Optionally, you may also access your courses by clicking the "Courses" tab along the top navigation bar.To end your Blackboard sessionClosing your Internet browser will NOT end your Blackboard session.In order to completely close your Blackboard session, you will need to click the Logout button located in the top right-hand corner of your screen.Blackboard supportACC’s Blackboard support web site is located at . Visit this site to find more information on the following: FAQs, help topics, user’s guide, browser requirements, and downloadable plug-ins.?What is Online Services?Online Services provides students with web-based access to ACC’s student registration system. For more information, please see the Online Services FAQ at: .? ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download