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Activities- Distribute Information- Create and distribute an information sheet for consumers informing them about details of the recall. They will be distributed to major toy stores and featured on the website.-Send Notifications and Posters to Retailers- Inform them of the problem so they can remove the toys from the selves and make it easy for them to alert customers by hanging posters.- Distribute Safety Brochures- Create brochures to be distributed to major toy stores including safety information and a coupon for a Mattel product. - Run Ads in Major Newspapers- feature Full page ads alerting the public of the recall in USA Today, The New York Times, The Washington Post, The Los Angeles Times, and the Chicago Tribune. - Run an Event- Host a “play day” event in major cities on different weekends including information for parents and games and crafts for kids. Proceeds will be sent different charities such as Toys of Hope.- Organize Conference Calls- Conduct a safety conference between the head of Mattel’s safety department and Mattel manufacturers semiannually. -Create an Interactive Website- Launch a new website that answers frequently asked questions, safety information and regulations, a “contact us,” and games for children to play online. - Create Social Networking- A Facebook page will be created for the company featuring information, new products and older toys that later generations can identify with. - Produce Television Commercials- Run commercials during children’s programming that both gives safety assurance to parents and also entices children to “ask mommy and daddy” for the toy. - Conduct Tours- Hold scheduled tours of the Mattel Inc. available on 2 days a week from January to April.- Press Conference- Hold a press conference to get out information and allow for journalists/media to ask questions.-Campaign Evaluation- Evaluate the effectiveness of the campaign ................
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