Chapter 1



Questionnaire and Form Design

True/False Questions

1. Two apparently similar ways of posing a question always yields the same information.

(False,

2. Respondents do not answer questions on which they are not informed.

(False,

3. Respondents with responses that are difficult to articulate should be given aids such as pictures, maps, and descriptions to help them articulate their responses.

(True,

4. Sensitive topics should be placed at the beginning of the questionnaire to get the difficult questions over with.

(False,

5. To control for order bias, several forms of the questionnaire should be prepared with the order in which alternatives are listed varied from form to form.

(True,

6. Deciding on question wording is probably the most difficult task in developing a questionnaire.

(True,

7. Mentioning the sponsor of a project in the question might bias the respondent towards the sponsor.

(True,

8. There is evidence that the response to a question is influenced by the directionality of the question.

(True,

9. Qualifying questions should not serve as opening questions.

(False,

10. In questionnaire design, assigning a code to every conceivable response before data collection is called pre-coding.

(True,

11. Respondents for the pretest and for the actual survey should not be drawn from the same population.

(False,

12. Observational forms and questionnaires require adequate pretesting.

(True,

13. Information on demographic characteristics such as marital status, education, household size, occupation, income, and dwelling unit may have to be specified differently for different countries, as these variables may not be directly comparable across countries.

(True,

Multiple Choice Questions

39. Which of the following is not an objective of a questionnaire?

a. A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer.

b. A questionnaire must be easy to use.

c. A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview.

d. A questionnaire should minimize response error.

(b,

40. The first step in the questionnaire design process is _____.

a. specify the type of interview method

b. identify the form and layout

c. specify the information needed

d. determine the content of individual questions

(c,

46. A _____ is a single question that attempts to cover two issues.

a. structured question

b. dichotomous question

c. double-barreled question

d. branching question

(c,

55. _____ refer to open-ended questions that respondents answer in their own words.

a. Dichotomous questions

b. Structured questions

c. Unstructured questions

d. Branching questions

(c,

56. _____ specify the set of response alternatives and the response format.

a. Filter questions

b. Structured questions

c. Unstructured questions

d. Branching questions

(b,

66. Choosing between the questions “Do you think the distribution of soft drinks is adequate?” (Incorrect) and “Do you think soft drinks are readily available when you want to buy them?” (Correct) are examples of situations that pertain to _____.

a. avoiding leading questions

b. avoiding ambiguous words

c. using positive and negative statements

d. using ordinary words

(d,

67. When developing a questionnaire, if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then, he/she is probably concerned with _____.

a. avoiding leading questions

b. avoiding ambiguous words

c. using defining the issue

d. using ordinary words

(b,

72. _____ are questions used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

a. Leading questions

b. Branching questions

c. Opening questions

d. Multiple choice questions

(b,

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