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Benjamin Baldwin Professor Mary Rose Williams Media Topics PR Case Studies5 November 2015The Rise of Nazi Germany Party Background:The German Workers Party was founded January 5, 1919. Its ideology was German nationalism, anti-capitalism, anti-communism, anti- Marxism, and anti-Semitism. Soon after World War I, a thirty-year old Adolf Hitler joined the party which at the time consisted of mostly the upper echelon of the Germany population (The history place 1). During The German Workers Party first meeting, consisting of a group of a hundred people, a young Adolf Hitler gave his first speech. An important moment in his life. His speech filled with the inner passion for the love of Germany. He soon became the main attraction for the German Workers Party (history). Utilizing invitations, and advertisements in anti-Semitism newspaper, in addition to the success of their first meeting, The German Workers Party started to gain more support and money for the party. Adolf Hitler becoming the main attraction at the meetings, his speeches encouraged national pride and strong militarism. He spoke strongly against the Treaty of Versailles, the peace treaty that ended the state of war between Germany and the Allied Powers in 1919. Hitler’s captivating speeches also targeted Jews, laced with anti-Semitic ideology.In 1920, The German Workers Party name was changed to the National Socialist German Workers' Party or the Nazi party for short. By the end of 1920 the Nazi party had grown to over 3000 members, and Hitler became the party official leader (University of South Florida 1). Methodology: Propaganda is information used to promote a political point of view. The 1925 publication of Hitler’s autobiographical manifest Mein Kampf, outlined his political ideology and future plans for Germany, becoming the propaganda foundation for the Nazi party. According to Hitler, “The first duty of the propagandist is to win over people who can subsequently be taken into the organization. And the first duty of the organization is to select and train men who will be capable of carrying on the propaganda” (Narayanaswami 1). left256286000 The Nazi party propaganda was mainly aimed at the Jewish people, who were portrayed as seedy, degenerate, ugly, greedy, fat people who sided with the enemy. By citing unfounded negative attributes of the Jewish population, this promoted among the German population negative bias against the Jewish population. (Narayanaswami 3). People are more attentive to negative images then positive images; the Nazi party succeeded in linking these negative ideas of the Jewish people among the German populationCITATION NAZ \l 1033 (NAZI PROPAGANDA). Here are some examples of the propaganda made by the Nazi party. In the poster it said in English: “who is to blame for the war” show casing how anti-Semitic the posters can be. left000In this poster it said in English: “the Jew warmongers, war extenders” illustrating the negativity towards the Jewish population, pining post World War I poor economic conditions. Situation analysis and core problems: One of the factors for the Nazi’s rise to power, was the 1919 Treaty of Versailles. The Treaty of Versailles was written by the allies’ powers with very little participation from Germany. The Treaty of Versailles placed restrictions on the German military, forced Germany to pay reparations to the Allies, and placed full responsibility of the war on Germany. Germany being in the poor weaken state after World War I, it provided the right conditions for a charismatic and passionate individual such as Adolf Hitler to rise to power.The Nazi party faced with strengths and weakness (internal conditions) and the opportunities and threat (external conditions) are as follows: Strengths: The German worker’s party had a strong leader. Hitler book Mein Kampf became a best seller and a guild line for people Hitler speeches were inspiring Weakness: The German economy became stable during 1924-28. With a stable economy people tended to not to vote for an extremist partyCITATION 12315 \l 1033 ().Opportunities:The Great Depression and its effects on Germany. This gave the Nazis their opportunity to take power in the elections. The Social Democrats and Communists couldn’t find a solutions for the Great Depression Threats: The Treaty of Versailles The Allies PowerThe Jews Winning the election to take powerGoals and Objectives: The Nazi party political platform can be summarized in 25 points called The 25 Points of Hitler’s Nazi Party (I’m only going to list five out of the 25). “1. We demand the union of all Germans in a Great Germany on the basis of the principle of self-determination of all peoples.2. We demand that the German people have rights equal to those of other nations; and that the Peace Treaties of Versailles and St. Germain shall be abrogated.3. We demand land and territory (colonies) for the maintenance of our people and the settlement of our surplus population. 4. Only those who are our fellow countrymen can become citizens. Only those who have German blood, regardless of creed, can be our countrymen. Hence no Jew can be a countryman. 5. Those who are not citizens must live in Germany as foreigners and must be subject to the law of aliens” (The History Place 1).Key public: The Nazi propaganda message to the German population was communicated through posters, art, music, and educational materials. Most of the targeted audiences was the foreign enemies and the Jewish peopleCITATION NAZ \l 1033 (NAZI PROPAGANDA). Communication strategies: Radio played a big role in the late 1920’s and the early 1930’s. The radio was exploited to the maximum by Joseph Goebbels who was the head of the Public Enlightenment and Propaganda. Goebbels used radio to guide public opinion towards the Nazi concept of nationalized community. It was through this medium, that Hitler popularity grew, as his speeches played over 50 times over the radio. During the late 1920’s and the early 1930’s over 70% of Germany homes own a radio, Hitler was able to reached an audience of 56,000,000 by the mid 1930’s by radio (Sreehari 35). The Nazis also used the power of the press to spread their messages to the people. One of the first steps in controlling the press was the supervision of individuals who associated with the press before the Nazi party began. This was followed by buying or taking control of all major publishing places. By having all the publishing houses under their control; the Nazis used the press to influence and control the German population public opinions regarding war as being positive, even though they were losing at this point in the war (Sreehari 36).Budget: The implementation of the Nazis economic budget plan was to regain their dominance in the region, especially after the Great Depression hit the United States and Europe. The unemployment rate for Germany was at a high of 30%. The Nazis party’s economic plan for recovery was is similar to a Fascist economic point of view. The first step was to begin huge building projects, employing large number of people, (Sreehari 27). As a result of the building projects, workers’ laws were enacted, giving employees no right to form groups or unions, disallowing collective bargaining, and the right to find a new job. All employment activities were viewed as a grand mission towards the rebuilding of a nation. During this time period of mass building projects, it promoted economic differentiations among the German population. This allowed for the growth of the middle class in Germany, which became the biggest supporter base for the Nazi party (Sreehai 27). Evaluation and measurement: The success of any propaganda campaign should be measured in terms of whether the campaign goals and objectives have been met. The achievements of the Nazi party was possible when Hitler, with his passion and charisma, joined the German Workers Party. One of the key points in the Nazi’s growth in power was the Enabling Act of 1933. The Enabling Act was a constitution amendment that gave Hitler and the Nazi party the power to enact laws without the involvement of the Reichstag, Germany’s Parliament, allowing the Nazi party the freedom to do what they saw fit CITATION Ado15 \l 1033 (Adolf Hitler and The Nazi Party History Essay). Conclusion: After the Nazi party gained power in Germany in 1933, several events took place in Europe during the late 1930’s, such as Hitler breaking the Treaty of Versailles with its military in 1935, and the unification of Italy and Russia together in 1939 (The history place). World War II started when Germany invaded Poland. The country’s ideologies and the propagation of their beliefs took hold on the German population, pushing them to the extreme, lending to mass death and war of a sect of people (Jews). Nazi Germany is a classic case of “culture of silence” because millions of people just sat there watching everything unfold (Sheehari 41). An example of propaganda in today’s world is name calling propaganda. Name calling are usually use in war and political campaign. Just like the propaganda used during the 1920’s people use derogatory language and portrayed the enemy in a negative light (Singh 1). The reason why this is important is because the Nazi party is a good example of how public relation can be used for the wrong reason, promoting discrimination and violence. Works Cited "The Weakness of the Nazi Party in the 1920s." BIBLIOGRAPHY . "The Weakness of the Nazi Party in the 1920s." 2005-2015. web."Adolf Hitler and The Nazi Party History Essay." 2015. . "The Rise of the nazi party."florida, university of south. 2005. fcit.usf.edu. htm ."COMMUNICATION STRATEGIES in NAZI GERMANY." M, SREEHARI. 2007-2009."Analysis of Nazi Propaganda."Narayanaswami, Karthik. n.d."NAZI PROPAGANDA." n.d. . web. 2 11 2015."The 25 points of Hitler's Nazi party Nazi party."Place, The History. n.d. worldwar2/riseofhitler/25points.htm. htm. 2 11 2015."The History place ."place, The history. 1996. World War II in Europe. web. 3 November 2015."."Singh, Shaazie. 25 February 2013. propaganda in our world today. web. 4 November 2015."nazi party.". 2015. ics/world-war-ii/nazi-party. web. 2 11 2015."The Histoey place The rise of Adolf Hitler.". 1996. worldwar2/riseofhitler/party.htm. ................
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