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right0left0Brandon VirtueYear 2- Film & TelevisionUnit 13- Extended ProjectAcademic Year 2017-2018 Canterbury College Figure 1 Career Ladder (, 2016)center241300CONTENTS TOC \o "1-3" \h \z \u CONTENTS PAGEREF _Toc506887261 \h 2LIST OF FIGURES PAGEREF _Toc506887262 \h 4LIST OF TABLES PAGEREF _Toc506887263 \h 5DEFINITION OF TERMS PAGEREF _Toc506887264 \h 5Project Action Plan and Timetable PAGEREF _Toc506887265 \h 7 PAGEREF _Toc506887266 \h 7CHAPTER 1 PAGEREF _Toc506887267 \h 9Introduction PAGEREF _Toc506887268 \h 9 PAGEREF _Toc506887269 \h 9The Background of my Project PAGEREF _Toc506887270 \h 9Who am I? PAGEREF _Toc506887271 \h 10What did I learn on my course? PAGEREF _Toc506887272 \h 10What is my project about? PAGEREF _Toc506887273 \h 10Why my project is important? PAGEREF _Toc506887274 \h 11My Research Plan PAGEREF _Toc506887275 \h 11 PAGEREF _Toc506887276 \h 11CHAPTER 2 PAGEREF _Toc506887277 \h 13Literature/Resources Review PAGEREF _Toc506887278 \h 13 PAGEREF _Toc506887279 \h 13Introduction PAGEREF _Toc506887280 \h 13Practioners Report PAGEREF _Toc506887281 \h 13Literature Review PAGEREF _Toc506887282 \h 14Media Product Review PAGEREF _Toc506887283 \h 14Conclusion PAGEREF _Toc506887284 \h 14CHAPTER 3 PAGEREF _Toc506887285 \h 16Research Design PAGEREF _Toc506887286 \h 16 PAGEREF _Toc506887287 \h 16Introduction PAGEREF _Toc506887288 \h 16Research Questions PAGEREF _Toc506887289 \h 16Research Design PAGEREF _Toc506887290 \h 18Target Audience Research PAGEREF _Toc506887291 \h 18Skills and Techniques Research PAGEREF _Toc506887292 \h 19Production Research PAGEREF _Toc506887293 \h 19Conclusion PAGEREF _Toc506887294 \h 19CHAPTER 4 PAGEREF _Toc506887295 \h 20Research Findings PAGEREF _Toc506887296 \h 20 PAGEREF _Toc506887297 \h 20Findings/Data analysis PAGEREF _Toc506887298 \h 20Conclusion PAGEREF _Toc506887299 \h 21CHAPTER 5 PAGEREF _Toc506887300 \h 22My Project PAGEREF _Toc506887301 \h 22 PAGEREF _Toc506887302 \h 22Introduction PAGEREF _Toc506887303 \h 22Pre-Production PAGEREF _Toc506887304 \h 22Production PAGEREF _Toc506887305 \h 22Post-production PAGEREF _Toc506887306 \h 22Presentation PAGEREF _Toc506887307 \h 22CHAPTER 6 PAGEREF _Toc506887308 \h 24MY EXTENDED PROJECT – FINAL PRODUCT PAGEREF _Toc506887309 \h 24 PAGEREF _Toc506887310 \h 24CHAPTER 7 PAGEREF _Toc506887311 \h 25Project Evaluation PAGEREF _Toc506887312 \h 25 PAGEREF _Toc506887313 \h 25APPENDICES PAGEREF _Toc506887314 \h 25Extended project in creative media production Learning Outcomes and Assessment PAGEREF _Toc506887315 \h 251. Be able to initiate and develop a creative media production project proposal. PAGEREF _Toc506887316 \h 262. Be able to use research, analysis and evaluation to develop solutions for creative media production project. PAGEREF _Toc506887317 \h 263. Be able to solve practical, theoretical and technical problems in a creative media production project. PAGEREF _Toc506887318 \h 264. Be able to plan, organise and produce a creative media production project. PAGEREF _Toc506887319 \h 265. Be able to use practical methods and skills in a creative media production project. PAGEREF _Toc506887320 \h 266. Be able to use evaluative and reflective skills in the production of a creative media product. PAGEREF _Toc506887321 \h 267. Be able to present a creative media production project. PAGEREF _Toc506887322 \h 26REFERENCES PAGEREF _Toc506887323 \h 26LIST OF FIGURES TOC \h \z \c "Figure" Figure 1 Career Ladder (, 2016) PAGEREF _Toc506887335 \h 1Figure 2- What is Research PAGEREF _Toc506887336 \h 17Figure 3- How to ask good questions PAGEREF _Toc506887337 \h 17Figure 4 - My exercise 1 PAGEREF _Toc506887338 \h 18LIST OF TABLES TOC \h \z \c "Table" Table 1 – Project Proposal PAGEREF _Toc506887328 \h 7Table 2 - Project Action Plan and Timetable PAGEREF _Toc506887329 \h 8Table 3- My Research Plan PAGEREF _Toc506887330 \h 11DEFINITION OF TERMS EP – Extended ProjectUAL – University of the Arts London Candidate NameBrandon Virtue Candidate NumberPathwayFilm and TelevisionProject TitleUnit 13Section 1: Rationale (approx. 150 words) I want to create a documentary based on my grandad’s experiences throughout World War 2 whilst living in Dover at the time as a young boy. The documentary will consist of found footage, pictures and an interview with my grandad. My reasoning for doing a documentary based on my grandad and the war is that ever since I was a young boy I have always been interested in the war, it’s the same with documentaries also. I believe a documentary is a much more personal form of media which if it’s done in the right way can be very relatable. My project will be very appealing as it is factual, all the stories told in the documentary will be from someone who lived through it so it would be all factual. I have made unimaginable progress from doing the first 7 units of the qualification. I have learnt many new skills and techniques that will not only benefit me in a media job but any job. Section 2: Project Concept (approx. 200 words) The media format of my project will be a documentary. I thought this would be the best way to present this interview/documentary. The main aim for this project is to create a well informative and personal documentary. I want this documentary to have a meaning and be relatable, but most importantly I want it to be a well-constructed documentary. One major factor that influenced me to do this documentary on the War was history. I’ve always been intrigued about the war so it occurred to me that I had a grandad who lived through it. By doing this subject it allows me to do a lot of research into the war but more importantly into Dover during the war which will allow me to get an idea of what my Grandad and Dover went through during this period. The target audience for my documentary are people who love documentaries, intrigued in history and more specifically the war but also people who like personal stories about a major event like the war. During the production of my project I will be doing everything from editing to directing to filming. Personally I think this is good so it allows me to do exactly what I want and the way I want it to look also. Section 3: Evaluation (approx. 150 words) When it comes to evaluating my work I will use progress trackers to look back at what and how I done it. Progress trackers are a good way of looking back at project changes. I will use a production diary throughout the production stage of my project to help with evaluating what and how I made my documentary. When I have completed my documentary I will ask for feedback from my peers and also from my lectures to help with getting ideas on how to make my work better. Proposed Research Sources and Bibliography (Harvard Format)This section provides an opportunity to record the initial research sources, that you intend to use.Your sources of research should be as wide as possible and could include libraries, galleries, books, theatre, cinema visits, films, videos, magazines, films, TV and Radio programmes, computer games, websites, blogs, social media, radio programmes, archive material, and other media and multi-media sources etc. Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses. When your project is completed, ensure that your Bibliography in your Appendices is the same as the bibliography here.Table 1 – Project ProposalProject Action Plan and Timetable This section provides you with an opportunity to outline your planning and organisation over the period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.There is an academic calendar on Facebook, and on Wordpress, please refer to it for dates.Project Action Plan and TimetableWeekDate WeekBeginningActivity / What you are intending to do - including independent studyResources / What you will need to do it - including access to workshops12Table 2 - Project Action Plan and TimetableCHAPTER 1 Introduction Introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first substantive division. It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this: This project portfolio is a report of my Extended Project for my second-year UAL Extended Diploma in Creative Media Games Film and TV pathway. The project is a short film about an unemployed young girl who struggles to find the money to pay the rent to a landlord who threatens her with eviction from the room she rents. This first chapter of the project portfolio presents the background of my project starting with writing about myself, what I learned on my course and who or what inspired me for my project. This is followed by explaining what my project is about and why it is important. The chapter concludes with my research plan.All work above to be added inThe Background of my Project Ever since I was a young boy I have always been very interested in the War but more specifically in history in general. I thought it would be an interesting project to put two of my most interesting things to learn about and create a documentary. However my documentary is based on my granddad which makes it super personal to me and he continuously is telling me stories about when he was a young boy in Dover during the War and some of the stories have really influenced me in making this documentary so I can tell some of his stories in this documentary. Ever since I was a young boy I have been going on trips to France and seeing different monuments and main parts which witnessed mass conflict but also I believe doing this documentary will give me the opportunity to gain a lot more knowledge about a subject I love.By doing this I want to create a well detailed and very personal documentary. But most importantly I want it to be a well researched and factual documentary. My project will be very relatable to my target audience as it will be for interesting for the people who love the war and also documentaries likewise. Who am I? In the last academic year I created a college timeline. This really helped me when reflecting on what I done previously on the college course. I was able to clearly see that I have learnt so many new skills and learnt so much since doing this college timeline. 1123950114301057275-77470933450-172720I like to look back at this timeline and compare everything that I knew back when I done this timeline to everything that I have learnt since then. This timeline really sums me up as a person and that’s why it’s so personal to me.What did I learn on my course? Since starting this course I have been given the freedom to create whatever I want from a practical point of view. I have been able to experiment with sound, lighting and even cameras so that when it comes to producing documentaries and films which I have done I have the ability to do this as professionally as I can. When I joined this course I didn’t know how to edit footage, I didn’t know how to use different camera settings such as shutter speed and white balance even, since starting this course I hadn’t worked much in teams but since then I have worked in team on near enough every task which will be very beneficial for the future as one thing employers really look for is how well can you work in teams. What is my project about? After almost 80 years on from WW2 the younger generations know what happened over seas in France where the main bulk of the war took place however they may not necessarily know so much about how the war effected closer to home in the Kent area or more precisely Dover. My documentary will give a firsthand interview from someone who witnessed the war in Dover. People who love to learn about the war and also people who love personal documentaries will get a firsthand account of one boy’s time in Dover during WW2.My role in this project is Writer/Producer/Film Director and even editing.Why my project is important? I want my documentary to educate the younger generation on what children the same age as them went through almost 80 years earlier. Personally I don’t believe children learn enough about the wars. It was an event that changed history completely and this is why this documentary is important. My Research PlanTable 3- My Research PlanEXTENDED PROJECT - RESEARCH PLAN No of WordsInterest/Topic/Theme150This should include researching existing similar media products.Anything and everything that is already written and done about your interest/topic in the form of written work, video, audio, interactive elements such as websites, blogs, Facebook, Twitter, Instagram posts, etc. Make sure that your research does not include internet based sources only. You should include at least two books, the range of magazines and other non-online sources. Why is it important? - Importance 100This is a short version of the chapter above. My research question(s) 100What am I trying to find out? Research Design 100Here you have to introduce the design of the research. What you have going to research and how data was collected (research methods).You have similar chapter later in this report. Here you should write a short version of what you write in the report. Subject you are going to researchTarget audience Skills and techniques to be usedProduction research Refer to your research methodologies and methods in Unit 12. Literature (Proposed Sources – Harvard Format)Please, copy this part straight into your Project Proposal. CHAPTER 2 Literature/Resources Review HereIntroduction The introduction should be relatively brief, simply providing an overview of the chapter For example“A large body of resources (films, web pages, literature, magazine articles, etc.) exist on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my Extended Project and final short film. This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusions of all the resources used in this chapter. “Here is some guidance for the structure and completion of this chapter. Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located. Provide evidence that you are well informed. Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project). Practioners ReportPlace your Practioners Report here.Literature Review Examine and explore existing media products, practices and ideas in spirit of creativity and imagination A Literature Review starts with your research question – What are you trying to find out? Once you have your research questions, you can start. A Literature Review enables you to gather information, knowledge ideas etc from existing media sources, such as books, articles, journals, podcasts, web sites, documentaries etc. As you gather this information, it will either support your original research question, or provide you with new areas to research, or even make you consider an alteration in your research plan, and a change to your research questions. As you read and analyse the different source material, you will start to synthesis (Look at the Literature Review PowerPoint to remind you of what that is) the information you are acquiring. Your analysis and synthesis is what you detail in your Literature Review. It allows you to clearly and academically demonstrate that you have researched and analysed the existing sources relevant to your media product. Media Product ReviewIn this section you need to examine and explore existing media products, media practices and ideas in the spirit of creativity and imagination. Identify different media projects related to your media project. Record and analyse findings. What are similar media products and how is my work related to them? (position yourself and your project in relation to similar media products) How have similar media products influenced my project? How have they shaped my project? What did I learn from similar media products? (compare similar media products, how it influenced your perspective and ideas for the project) ConclusionAnswer the following questions: -Who or what was my inspiration for my project? Refer to Chapter 1, and your “Who am I?” task to help you answer these questions.Contextualisation of my study – this is, “What was your motivation to do your project?” Refer to Chapter 1 and your Project Proposal to help you answer these questions.CHAPTER 3Research Design IntroductionThis chapter is ‘How-to’ section of your EXTENDED PROJECT. In this chapter you have to introduce the design of the research, how data was collected. The introduction should be relatively brief, simply providing an overview of the chapter. For example: This chapter explains research design for my EXTENDED PROJECT. It starts with research questions and follows by the description of the research design and research methods used in my project.Research QuestionsStart with stating the intent of your Extended Project – what are you trying to achieve? Outline the key characteristics of your project. Write about your overall research aim. Ask yourself: “What do I want to find out?” You have to base your research design on your research questions Write clear research questions, detailing what you wanted to find out and why?Each piece of resarch needs to have a question, before you can start. The research activity should be supportive and relevant to the type of information you are trying to find out. Figure 2- What is ResearchFigure 3- How to ask good questionsFigure 4 - My exercise 1 Research Design In this part of the chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your information/data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions This primary research is anything done by you, such as:-Online questionnaire – you could ask your Facebook friends to comment on your project idea and give you some additional ideas how you can make it better.Get the feedback from your Lecturers and peers and reflect on it in relation to your journey.You can contact companies, the council, artists, depending on what your project is about to get their opinion on your project idea. You can use your phone or tablet to research, take photos of possible locations and places that you can use in your project. Practical activities such as creating models, drawings, recording, filming, working in Photoshop.ExperimentationTarget Audience ResearchAsk yourself questions: Who? What? Where? Who is your target audience? Who are you aiming your product at?What type of audience is it? Investigate the target demographic and record the type of media or entertainment they consume. Where can you find this out? You can use, ‘YouGov Profiles’ site to find out about your target audience demographic. (secondary)You can set up interviews or record a ‘Vox Pops’ (primary) to find information about your audience. Skills and Techniques ResearchCome up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project. For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary) (cross reference)Experiment with range of skills yourself (primary) (cross reference)Production ResearchExplain what and how: People needed for the production/availability (how: emails, Facebook, Skype conversation, etc.) Research production roles that you will need to carry out and how to do it successfully (how: the internet, media books, etc.) Production schedule (how: create your own) Budget (How: secondary internet, primary ask yourself) Recce research/location needed (how: take images, contact individuals for permission, etc.) Health and safety research ( How: take images, check locations yourself, ask for permission) Visual ideas (storyboard optional) (How: take images, create sketches, get inspired by other people ideas, etc.) Props (how: make a list, ask to borrow, make it, buy it, use what you have)Production (techniques, hardware, workflow) (how: research what you need / how: try it yourself) Post -production (Edit, colour correction, VFX, etc. (how: read, watch how other people/professionals do it, try it yourself) ConclusionList all research activities What activities did you conduct to answer your questions and collect the data? Write about the information and data you collected; your choice of data presentation and how you structured your information. The research activities should be identified such as: Observations (observational drawings; using photography, video and audio to collect data) Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements ExperimentationCHAPTER 4 Research FindingsIn this chapter, you will summarise the collected data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1). Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised data. Select method of presenting data carefully.In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc. Findings/Data analysis What did you learn from your research and how did it inform our project? Present, explain and contextualize findingsBackground and context of the work (refer to work produced in Chapter 1)What is it that makes me do my project?My personal experiences that influence my choices (idea for the project, my role in the project, how it relates to my future possible career)What is the basic premise of my project?What do I seek to achieve and how it relates to my target audiences?Use Findings to contextualize my Project. Present and Discuss Findings. (refer to work produced in Chapter 2)What are similar media products and how my work relates to them (position yourself in relation to similar media products)How do similar media products include my project?How they shaped my project? (thought and action)What did I learn from similar media products? (compare similar media products, how did they influence your perspective and ideas for the project – talk about both script and techniques)Organise and express your idea (ideas from week 1)Originate a range of ideas – list all ideas you had and explain how you chose the final idea Analyse each idea for viability - use focus groups and lecturer to supportMap and analyse your Ideas (Mind mapping, SWOT analysis - strengths, weaknesses, opportunities and threats).Conclusion How did the research help me with my project? CHAPTER 5 My Project Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.Pre-Production Produce Pre-Production Portfolio which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule etc.).Pitch your proposal to the production board (video recording of your production board presentation) Analyse your target audience. Investigate the target demographic and record the type of media or entertainment they consume Production Project management techniques, (notes of team meetings; production and post-production schedules; call sheets, etc.)Team and individual performance monitoring (weekly check against schedule)Development – Demonstrate development (photos from the shoot, screenshots from computers). Keep daily production and post-production diary and reflect on your production process.Post-production Describe post post-production of your project.Assess your production and post-production process. Describe, and critically analyses any production problems and the solution you experienced.Presentation In this part of chapter, you should demonstrate ability to be able to present a creative media production project to a specified audience. Your EXTENDED PROJECT has to be presented appropriately (effectively; imaginatively) and presented with suitable (relevant; purposeful) media conventions to suit the target audience. You have been given the showcase of the Summer Shows (see calendar for dates). You need to explore the different strategies needed to present your Extended Project. Your presentation will very much depend on the medium of your Extended Project. In the Summer Shows, there will be the possibility to screen your films, exhibit your photos, or display your scripts and Pre-production Planning Documents. You need to:-Decide what medium is most relevant for your project and target audience, and detail why you think it is the most relevant approach.Design your presentation, paying particular attention to your target audience. If you are producing a horror video, a screening at 3pm in the main street is not appropriate. You need to detail and plan all elements of your presentation, from the physical exhibition space to the supporting promotional material and supporting paperwork such as a programme. Write about what influenced your decision to present your work in a certain way. You should look at other events which have showcased productions similar to yours, such as Trailers, Art Galleries, and Festivals. CHAPTER 6 MY EXTENDED PROJECT – FINAL PRODUCT Here present your final EXTENDED PROJECT media production. CHAPTER 7Project Evaluation Critically evaluate your finished media project against the agreed requirements and parameters. Answer the following questions:Introduce the project in your words List five strengths and five weaknesses in your final designWas there a theme for the design ideas? Can you describe it? Can you reference any influences here? - art movements, designers, media companies/campaigns, etc.What experiments and exploration did you do (what happens if). How did it affect your development?Find a similar type of design publication - place it next to your own - what comparisons/difference can you identify? What were the key areas of development in this project? - use your daily reflections to help you with thisReview your proposal - what changed, what developments did you make, did you manage to complete everything you set out to achieve?What did the client think of your concept? How did that make you feel?What could you do to adapt the work produced to improve and develop it?Is the final work appropriate for the needs of the project? Does it sufficiently answer your brief?Reflect on your pitch to the board; how did you feel about it before? Did it go better or worse than you expected? What was the feedback from the client/lecturer? What do you think you could improve next time?Did it go better or worse than you expected?What was the feedback from your lecturer? What do you think you could improve next time? APPENDICES Extended project in creative media production Learning Outcomes and Assessment 1. Be able to initiate and develop a creative media production project proposal. 1.1. Use critical and contextual perspectives to initiate a creative media production project proposal. 1.2. Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal. 2. Be able to use research, analysis and evaluation to develop solutions for creative media production project. 2.1. Use research to support the development of a creative media production project. 2.2. Use analytical and evaluative skills to develop creative solutions to realise a media production project. 3. Be able to solve practical, theoretical and technical problems in a creative media production project.3.1. Solve practical and technical problems within a creative media production project. 3.2. Solve theoretical problems within a creative media production project. 4. Be able to plan, organise and produce a creative media production project. 4.1. Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe. 5. Be able to use practical methods and skills in a creative media production project. 5.1. Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project. 6. Be able to use evaluative and reflective skills in the production of a creative media product. 6.1. Maintain evaluative and reflective records of the development and production of a creative media project. 6.2. Use evaluative and reflective skills to make decisions for a creative media production project. 7. Be able to present a creative media production project. 7.1. Explore strategies to present a creative media production project. 7.2. Present a creative media production project to a specified audience.REFERENCESCover Page Photo:. 2016. Career Ladders. [ONLINE] Available at: . [Accessed 20 February 2018].Chapter 1:Chapter 2:Chapter 3:Chapter 4:Chapter 5: ................
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