PDF 2019 Media Kit .com



1606 King Street Alexandria, Virginia 22314

2019 Media Kit

? Alexandria Gazette Packet

? McLean Connection

? Arlington Connection

? Mount Vernon Gazette

? Burke Connection

? Oak Hill/Herndon Connection

? Centre View

? Potomac Almanac

? Chantilly Connection

? Reston Connection

? Fairfax Connection

? Springfield Connection

? Fairfax Station/Clifton/Lorton Connection? Vienna/Oakton Connection

? Great Falls Connection

*This online media kit does not include pricing. Please call 703.778.9431 or email sales@ to receive rates and discounts.

? Local Media Connection, LLC

11/29/18

703.778.9431

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Newspapers & Online

About Connection Newspapers and Web Services

Your advertising campaign appears in any or all of Connection Newspapers and Web Services' 15 demographically segmented markets in print, digital editions and on our websites. Our audience totals more than 200,000 readers and viewers living in many of Northern Virginia's most upscale suburbs as well as in exclusive Potomac, Md. Each weekly printed edition publishes with a Wednesday insertion order date. Distribution of the hard copies and digital PDF editions begins each Wednesday and Thursday:

? Our printed and digital PDF newspapers are distributed weekly to more than 100,000 homes and businesses with readership of more than 200,000, according to itnhdeeCpierncudleantitosntuVderieifsi.cation Council.

? Unlike the strategy of mass marketing through less-efficient and often inappropriate saturation delivery, the Connection Newspapers uses database marketing similar to that used by sophisticated national political campaigns and corporations which segment their marketing outreach.

? Our print circulation is based on our analysis of the household value of every house in our delivery area.

? Our newspapers are delivered to families almost all with incomes of at least $150,000. Every publication also targets the significant number of very high income households in its delivery area, with thousands of papers delivered to households with income over $300,000, according to IRS and Census data.

? Our readers live in homes almost all with values that range from at least $600,000 to $5 million and higher depending on the specific community. These are the households that spend the most on discretionary goods and services such as those offered by most of our advertisers. We are continuously fine-tuning our circulation as new data sources are developed.

? We reach businesses with a proprietary distribution plan that has been developed over our many years in the community and follows the constant changes in business.

? Additionally, advertisers in our newspapers benefit from our popular website, which according to Google Analytics, attracts more than 60,000 unique visitors viewing more than 130,000 pages during a typical month. When the home page opens, click the community name at the top of the screen that interests you and better understand these benefits:

? Increased readership as all print editions of our newspapers appear in digitized versions on the websites.

? Confirmed and growing list of more than 10,000 readers who request and receive weekly digital PDF versions of the printed community editions. Home associations, nonprofits, chambers of commerce, Realtors and other groups also forward these digital editions to their members and associates.

? Increased Web traffic to your Web page from hot link banner ads that readers click to reach your landing page during the period of your print advertising contract.

E-mail sales@ for more information.

Newspapers & Online

703-778-9431



? LOCAL MEDIA CONNECTION, LLC

? Local Media Connection, LLC

Reaching Suburban Washington's Leading Households

? Alexandria Gazette Packet ? Arlington Connection ? Burke Connection ? Centre View ? Chantilly Connection

11/29/18

? Fairfax Connection

? Oak Hill/Herndon Connection

? Fairfax Station/Clifton/Lorton Connection ? Potomac Almanac

? Great Falls Connection

? Reston Connection

? McLean Connection

? Springfield Connection

703.778.9431 2 ? Mount Vernon Gazette

? Vienna/Oakton Connection

ABOUT CONNECTION NEWSPAPERS 1/14



Communities We Serve

Washington, D.C.

Alexandria Arlington Burke Centreville Chantilly Fairfax Fairfax Station/Clifton/Lorton Great Falls McLean Mount Vernon Oak

Hill/Herndon Potomac (MD) Reston Springfield Vienna/Oakton

? Local Media Connection, LLC

11/29/18

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Website Readership

17 websites (including 15 communities, a main portal and a sports site)

incorporated into a central location online.

66%

25%

9%

DESKTOP MOBILE TABLET

165000

PAGEVIEWS PER MONTH

09 600 0

USERS

PER MONTH

And Growing!

? Local Media Connection, LLC

11/29/18

*All Website Data According to Google Analytics

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Demographics

65+ 18-24 13% 9%

Print & Digital

55-65

25-34 Editions

16%

22%

45-54 35-44 20% 19%

AGE

Male 39.0% Female

61.0%

65A+G187E-%24

13% 25-34

55-65

17%

20%

35-44

45-54 18%

25%

*Print & Digital Data According to the Circulation Verification Council

Online

GENDER

Female Male 46.7% 53.3%

*Online Data According to Google Analytics

? Local Media Connection, LLC

11/29/18

703.778.9431 5



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