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REMCamp 30Real Estate Business Plan ChecklistPersonal DetailsFirst NameLast NameBusiness DetailsBusiness or Team Name Company NameYour Professional NameYou need to use exactly the same name in all your marketing so that Google knows exactly who you are. Contact DetailsCellWorkFaxEmailToll FreeChat UsernameSkypeStreet AddressCityStateZipCountryYour MotivationWhat do you want from your real estate business? Career? Money? Retirement? Lifestyle? Security? Travel? Your Motivational QuoteWrite down a motivational quote that inspires you and add a picture of a person that you respect and admire.Picture Your RetirementAdd a picture of what your retirement will look like when you finish your successful real estate career.Strategic PrinciplesYour business plan is a strategic roadmap for your business. You need to adopt the 5P Principles to create an efficient operating business. Write down how you’re going to add the 5P’s to your business!PassionIf you’re not passionate about real estate you need to mimic the actions of passionate competitors.PolicyImmediately start a Policy and Procedures Manual. Write down every client FAQ and turn your answers into your policy document.PerfectionGet the most from your current business by creating optimized operating systems. Once your business is perfect add additional lead sources.PipelineDon’t run around like a headless chicken living from deal to deal. Rather build a pipeline of prospects that you can tap into at any time for new business.PreeminenceCommit to serving your client in a selfless and honest manner and put your client’s needs above your own needs. Your Marketing AreasYou need to know your market like your own back yard and better than any of your competitors. Write down your market areas!CountyCounty 1County 2County 3TownTown 1Town 2Town 3Town 4Town 5NeighborhoodsAt REMCamp we're focused on hyper local marketing at the neighborhood level. Try ranking your neighborhoods in order of importance to your business.Neighborhood 1Neighborhood 2Neighborhood 3Neighborhood 4Neighborhood 5Neighborhood 6Neighborhood 7Neighborhood 8Neighborhood 9Neighborhood 10Zip CodesZip Code 1Zip Code 2Zip Code 3Zip Code 4Zip Code 5Zip Code 6Zip Code 7Zip Code 8Zip Code 9Zip Code 10SubdivisionsDon't be afraid to take your marketing down to the subdivision level, especially if you have a number of large subdivisions or you live in a small town without distinct neighborhoods.Subdivision 1Subdivision 2Subdivision 3Subdivision 4Subdivision 5Subdivision 6Subdivision 7Subdivision 8Subdivision 9Subdivision 10Social ProfilesWe will integrate your social media profiles to create an online footprint. If you don't have a profile go the social network and open a new account.Facebook ProfileFacebook Business PageFacebook Local Area PageFacebook Local GroupTwitter ProfileLinkedIn ProfileLinkedIn Company PageGoogle Plus ProfileYou Tube ProfilePinterest ProfileInstagram ProfileNext Door ProfileHouzz ProfileBigger Pockets ProfileActiverain ProfileDomainsWrite down every domain that you own.Domain 1Domain 2Domain 3Domain 4Domain 5Domain 6Domain 7Domain 8Domain 9Domain 10WebsiteYou need a company website, a neighborhood blog and a series of landing pages. Write down what you have right now:Company Website URLPrimary Blog URLBlog 2 URLBlog 3 URLLanding Page 1 URLLanding Page 2 URLLanding Page 4 URLLanding Page 5 URLKey ToolsWe recommend 5 key tools for every online business. Write down the tools you use right now and add any tools not listed here but which are critical to your business.Email ManagerBlog or WebsiteLanding Page ToolGraphics ToolCRMOther Key ToolsCore TeamThis is the core team you need to operate a successful real estate business. You don't need to "employ" anyone and can use contractors. Who do you have on your core team?AssistantTele-canvasserBuyer AgentGraphic DesignerPhotographerVideographerBookkeeperAttorneyInsurance AgentFinancial AdvisorOtherReal Estate ServicesThis is a secondary team of real estate service providers that you and your clients will need too market and close transactions. Who supports you and your clients?Showing DeskHome StagerHandymanHome ImproverMortgage BrokerInsurance BrokerTitle AgentAttorneyHome InspectorOtherDemographicsYou need to clearly understand your business demographics and tailor your marketing and particularly your content to those demographics.ClientIf you clearly understand who your clients are you can hyper focus and target your marketing. GenderAgeMarital StatusFamily SizeIncomeProfessionEducationInterestsClient Life CycleYour clients want different things at different times in their life cycle.StudentYoung ProfessionalNewly MarriedYoung FamilyProfessionalExecutiveEmpty NesterDownsizerProperty TypeYou need to become an expert in the type of property that you broker. LandApartmentCondoSingle Family HomeLuxury HomeVacation HomeInvestment RentalOtherYour SpecializationReview your demographics and write out what your real estate specialization. Do you work with buyers or sellers or referrals? What areas and price range? What type of real estate? Try and write it out as an elevator pitch that describes you and your business in under 30 seconds.Core BeliefsThis is where you map out who you want to be and how you want to run your business.Your Core ValuesCore Value 1Core Value 2Core Value3Core Value 4Core Value 5Core Value 6Core Value 7Core Value 8Your Mission StatementYour Brand StatementYour USPSWOT AnalysisStrengthsStrength 1Strength 2Strength 3Strength 4Strength 5WeaknessesWeakness 1Weakness 2Weakness 3Weakness 4Weakness 5OpportunitiesOpportunity 1Opportunity 2Opportunity 3Opportunity 4Opportunity 5ThreatsThreat 1Threat 2Threat 3Threat 4Threat 5Previous Year Business AuditHow much business did you do last year?Total RevenueTotal CommissionTotal Sales SidesAverage Sales PriceAverage Commission RateAverage Revenue per Sale# of Listings# of Buyer Agencies# of Referrals Total Referrals ReceivedTotal Leads GeneratedSource of BusinessAs a percentage of your business from the previous year:ReferralRepeat CustomerSphereProfessional AssociationsYard SignOpen HouseFloor CallDirect MailCold CallingOnline MarketingOnline MarketingWhat was the exact source of business from your online marketing?WebsiteInbound CallContact FormIDXReport DownloadNewsletterInstant ChatBlog CommentLanding PageSearch EngineOtherBlogInbound CallContact FormIDXReport DownloadNewsletterInstant ChatBlog CommentLanding PageSearch EngineOtherEmail MarketingSocial Media MarketingFacebookFacebook PageFacebook GroupTwitterLinkedInGoogle PlusPinterestInstagramActiverainBigger PocketsHouzzNext DoorOtherLocal MarketingSearch Banner AdsLeadsTiger LeadsBoom TownReferral ExchangeOtherMobileIVRSMSVoice BroadcastMobile AdsVideoVloggingVideo AdsYou TubeVimeoVineInstagramOtherSystemsExpiredFSBOREOShort SaleNew HomeInvestorsRelocationOtherGoalsMonthly GoalsHow much business do you want to do this year?Total RevenueTotal CommissionTotal Sales SidesAverage Sales PriceYou can increase your revenue by increasing your average sales priceAverage Commission RateYou can increase your revenue by increasing your average commission rateAverage Revenue per Sale# of ListingsWhat % of listings turn into closed sales?# of Buyer AgenciesWhat % of buyer contracts turn into closed sales?# of ReferralsWhat % of referrals turn into closed sales?Total Referrals ReceivedWhat ratio of referrals turn into closings?Total Leads GeneratedWhat ratio of leads turn into closings?ActionsWhat actions can you take that will increase your number of leads?Action 1Action 2Action 3Action 4Action 5Action 6Action 7Action 8Annual GoalsTotal RevenueTotal CommissionTotal Sales SidesAverage Sales PriceAverage Commission RateAverage Revenue per Sale# of Listings# of Buyer Agencies# of Referrals Total Referrals ReceivedTotal Leads Generated5-Year GoalsTotal RevenueTotal CommissionTotal Sales SidesAverage Sales PriceAverage Commission RateAverage Revenue per Sale# of Listings# of Buyer Agencies# of Referrals Total Referrals ReceivedTotal Leads GeneratedCommit to ReviewPut your next review date in your calendar ................
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