Chapter 1—An Overview of Marketing

PTS: 1 REF: 16 OBJ: 02-1 TYPE: Comp TOP: AACSB Reflective Thinking| TB&E Model Marketing Plan 11. Which of the following is one of the elements of the marketing plan? a. a business mission statement b. a situation analysis c. a target market strategy d. the marketing mix e. all of the choices ANS: E. See Exhibit 2.1. ................
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