Anheuser-Busch International, Inc

Of the 35 promotions, 19 were coupons, and the other 16 were a variety of sweepstakes, mail-in offers, samples, and cross-coupons. Altogether, P&G estimated, the 19 coupon promotions moved an incremental 42,000 cases of product for the three brands, or less than 1% of facial tissue shipments. ................
................