Chapter 1—An Overview of Marketing

a. the purchase of a three-week vacation cruise b. a homeowner’s purchase of a new grill for $6,000 c. the first-time purchase of a copy machine for your home office d. the purchase of toilet paper e. the purchase of a infant car seat ANS: D. Only the toilet paper is an example of a low-involvement purchase. PTS: 1 … ................
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