Evidence Based Advertising Part I

(Code s4.2.3) •Relative vs. Absolute Risk Reduction –50% BP reduction may only correlate to a few mm Hg difference vs. comparator 122 124 126 128 130 132 134 136 138 140 142 Day 0 Day 30 Drug A Drug B Placebo “Drug A shown more effective than Drug B with a 50% greater mean BP reduction”. Absolute BP reduction Difference (129 vs. 133) P ... ................
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