Introduction



Retailer and Device Certification Form v1.0Certification Document for: AsusManufacturerAsusProduct NameAsus CinemaModel Number(s)EeePadApplication Date9/23/10Application NumberV1.0 The Information in this document is confidential and provided under NDA only.Any disclosure, reproduction, sale, or license of all or any part of the information or expression contained in this document is prohibited by California law and the United States copyright law, and may be subject to criminal penalties. TOC \o "1-3" \h \z \u 1Introduction PAGEREF _Toc273025089 \h 32Device Overview PAGEREF _Toc273025090 \h 33Executive Summary PAGEREF _Toc273025091 \h 34Service Feature Summary PAGEREF _Toc273025092 \h 35Company Background PAGEREF _Toc273025093 \h 46Distribution Channels PAGEREF _Toc273025094 \h 47Marketing Plan PAGEREF _Toc273025095 \h 48Sales Projections PAGEREF _Toc273025096 \h 49Launch Schedule PAGEREF _Toc273025097 \h 410Product Device Roadmap PAGEREF _Toc273025098 \h 4IntroductionAsusTek is planning to launch a digital video service under the brand Asus Cinema in December 2010. The service will first be available preinstalled on the Asus Eeepad at the end of the year followed by all Asus PCs, tablets and notebooks that are part of the Eee family.The service will offer premium titles for rent and purchase. Device Overview Company / ManufacturerASUSTek Device Type / OSPC – (Tablet/Notebook/Desktop/AIO/Mainboard) under Windows 7 32/64Model Number(s)EeePadCodec (Video, Audio)Video: VC-1 (Windows Media 9 Advance Profile) Audio: Windows Media 9.2 DRMMicrosoft - DRM FormatSD EST, SD VODKey Technologies Screen resolution size: 1280*800, WSVGA? with Wide View AngleHard drive space: Option 1: SSD: 40GB Option 2: SSD: 80GBASUS Web storage: 500 GBProcessor speed: Intel Dual Core i5 470umService Feature SummaryLaunchEULASplash screenAccount activationCreate AccountForget passwordSign inBrowse of video store Video title view Purchase - Fulfillment experiencePlayback with transport control layoutCompany BackgroundAsusTek Computer20 million devices sold per year include NB/DT/EeePCHeadquarters: Taipei, TaiwanASUS Notebooks Experience Zero Defects throughout a 600-day Space Mission.ASUS Notebooks Help NRMA CareFlight Helicopter Rescue Unit Save Lives.ASUS Notebooks Perform Flawlessly During a Grueling Off-road Car Race.ASUS Notebooks Are the First to Reach the Top of Mount Everest.ASUS Notebooks Conquer the North and South Poles.ASUS EeePad will be fist pad solution works with Window 7.The No. 1 Motherboard Manufacturer in the World.Voted the “Best Motherboard Brand” for Six Consecutive YearsThe Undisputed Leader in Motherboard Innovation.Consistently First-to-market with Products Incorporating the Latest Technologies.Distribution ChannelsBest Buy, Fry’s, Amazon, Costco and other small retailers.Marketing Plan ASUS Cinema will be pre-installed for all ASUS related systems that are shipping to USA, and allow ASUS members to download from the ASUS web-site onto their Asus products.Sales ProjectionsAsus’ market segment include EU, NA+SA, APAC, CN, TWThe 2011 forecast number of United State territory will be about 2-3 million units (including Best Buy). Launch ScheduleEnd of December 2010 will be the launch Asus’ first EeePad (EP121) with Asus Cinema service pre-installed.Product Device RoadmapAsus Cinema will be available on all Windows EeePad (tablet), notebook, PC, and other parts of the Eeefamily – including Android EeePad, if available. ................
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