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Practical Exercises and Case Studies1. Using the address 3550 North Central Avenue, Phoenix, AZ, 85012, how many Starbucks are within a 15 - minute drive time? Hint: Use the Business list tool within BA (Business and Facilities Search)Answer _________________________________________________________2. Using the same address in Phoenix, find the tenants in the building. If you were going to call on Computer Skills Institute to prospect for a client or tenant, what is the name of the person you would contact? Hint: Use the Business Lists on the Dashboard outside BA and create a radius of .1 mile, searching for all businesses.Answer__________________________________________________________3. A business associate just informed you of a vacant building in St. Petersburg, FL that was occupied by a Toys R Us. Since you represent a tenant in expansion mode that has previously had great success in similar locations, you are interested in finding out more. The associate could not remember the address but indicated this was the only Toys R Us that had been in St Petersburg. Can you find the address using the BA Business and Facilities Search? Hint: Zoom into Florida first and then use the Business and Facilities Search to find the business.Answer_________________________________________________________4. Your client from exercise 3 is in the furniture business. Assuming his usual trade area is a 10-minute drive time but also wants to look at a 5-minute drive time analysis. Using the old Toys R Us address above, what would be your initial reaction to the retail opportunity based on the Retail MarketPlace Profile?Answer for the 5 minute drive time: ____________________________________Answer for the10 minute drive time: ____________________________________5. You are working with a national children’s apparel company who wants a location in Issaquah, WA. You have a site in mind at 1416 highlands drive Northeast, Issaquah, WA. Using the criteria below, determine if the site meets the demographic criteria:5 Mile RadiusChildren under the age of 5 yrs-7,500Children ages 5 - 14 yrs- 15,0007 Mile RadiusPopulation - 200,000Children under the age of 5 yrs – 15,000 Children ages 5 - 14 yrs- 30,000 What is your assessment of the area after your analysis? _______________________________________________________________________________________Mixed-Use Case StudyYou own a mixed-use property that has had an insurance company as a long-term tenant in Oklahoma City. This insurance company has another location in the city and has decided to combine the two offices. You, of course, want to convince them that your location is the better choice of the two. The company often considers the following criteria within a 5 mile radius when considering a “new” location:At least 75,000 householdsProjected positive population growthAt least 10% of the homes in the area over $500,000Have an index rating over 100 for comprehensive auto insuranceYour property is located at: 3400 Brookend Ct, Oklahoma City, OKThe other office is located at: 716 SW 4th St, Oklahoma City, OKWhich of the two locations comes closest to matching the criteria of new locations:__________________________________________________________________What is your pitch to combine the two locations into your property? __________________________________________________________________Retail Case StudyYou are part of an investment group that owns several lifestyle centers in the Midwest. Your group is wanting to expand westward into Colorado. While most of your portfolio has done ok, you do have some under-performing centers and want to avoid acquiring others that may follow suit. There are some proposed acquisition targets that have been identified in and around Denver, CO and we need to determine which is most like the top performing centers using a 7 minute drive time around each site and using the variables below:PopulationPopulation GrowthDaytime PopulationMedium Household IncomeTotal Spending on Retail GoodsTotal Spending on Medical CareSavvy Suburbanites Tapestry SegmentsExurbanites Tapestry SegmentsIn Style Tapestry SegmentsEmerald City Tapestry SegmentsGolden Years Tapestry SegmentsYoung and the Restless Tapestry SegmentsHints: The Comparison Report might be a good tool to use in this exercise. On the Resource page on the STDB Learning Center are two files for this exercise:Lifestyle Centers – This file has the addresses on your top performing centers, one that performs fair and others that are your least successful centers.Proposed Lifestyle Centers – This file has the addresses of some potential acquisition sites. Senior Living Case StudyYou are working with a Senior Living developer who believes that there is an oversupply of ultra-luxury senior-living communities that price a substantial portion of potential residents out of the equation. The company’s goal is to specialize in providing safe, affordable, senior-living care in the location where the population has always lived (staying away from typical retirement destinations like Florida, Arizona, and California). The initial market analysis is leading the group into the northeastern United States. Create a smart map that displays by county the following variables:2017 population of 70+ year olds (more than 50,000) (note: custom variable)Median net worth under $200,000Total Crime (under 100)Which counties appear poised for a potential new senior living facility?Answer____________________________________________________________Retail Case You own a strip center in Tuscaloosa, Alabama and Winn-Dixie is your anchor tenant. Winn-Dixie’s initial term is up in 24 months and while they have done well in this location, they are concerned about whether this site will continue to be profitable if the City Council approves the development of a Walmart nearby. A close-by Publix is the only real competition that Winn-Dixie has had in the last few years. The address of the development site under consideration is 8600 Highway 69 S, Tuscaloosa, Alabama, 35405. Assume that Walmart will also consider their trade area to be 3 miles. Step-by-Step:Go retrieve a Winn-Dixie logo and a Publix logo and save them on your computer.On the STDB Learning Center Resources page, there is a spreadsheet that includes the Winn-Dixie and Publix grocery stores.Upload the spreadsheet, saving the file as points only upon uploadChange the point symbols to unique symbols and upload logos that match the storesDefine a market area by using the address 8600 Highway 69 S, Tuscaloosa, Alabama, 35405 and adding a three-mile radiusUsing the measuring tool, determine how far (as the crow flies) the proposed Walmart development is from our Winn-Dixie location? ________________________________________________________Run reports that will give you:Information on supply and demand of retail in this market (Retail MarketPlace Profile)Assessment of past and future population growth (Comparison Report)If you are speaking at the city council meeting against the Walmart development, what is your pitch? _________________________________________________________________Create InfographicsUsing the address 2828 Trinity Mills Rd, Carrollton, Texas, 75006:Create a 10-minute drive-time around the addressSelect InfographicsOn the upper left there is a drop down, go to shared Infographics and select Trinity Square for classOnce you have the Trinity Square template opened, choose the pen (edit) icon on the upper right. Now you are ready to start editing. See how close you can come to making the template on the STDB Learning Center Resources page. You can use the sample text and image from the Resources page. Once you have it created, save it in a different name and go back to your map to see the information that is based on the drive time from the Trinity Mills location.ACS ActivityWhat is ACS? ________________________________________________________________________________________________________Define your city, neighborhood or market and run:ACS Housing SummaryACS Population SummaryFind some interesting facts about the area you defined that you might not find in a demographic report: _________________________________________________________________ ................
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