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Want to Make a Successful YouTube Video? Read This.Jason R. RichOpinions expressed by Entrepreneur contributors are their own.In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines some common elements of successful, small-business focused videos.No perfect formula exists for creating a successful YouTube video. What works for one company in order to reach a specific audience will not necessarily work for another. However, if you analyze other successful videos on YouTube, particularly videos produced by your competitors or that target the same audience you’re striving to reach, you’ll probably discover some common elements.Many popular videos produced by small businesses and entrepreneurs typically have some or all of the following traits and production elements:? The video is short and to the point. Try to keep your videos under three minutes in length.? Within the first few seconds of the video, what the video is about and what it offers are quickly and clearly explained to the viewer.? The video’s call to action is incorporated into the video near the very beginning, and then repeated several times within the video, including near the very end. The call to action begins by stating what reward the viewer receives for following through and completing the call to action.? The video somehow incorporates contact information for the person or organization that created it. This can be done using voice-overs, statements by the people featured within your video, titles/captions, and/or annotations or links embedded within the video itself.? The video is targeted to a very specific audience and has a specific goal or objective.? The content of the video is somehow unique and tries to set itself apart from the other videos on YouTube.? The video offers information that the viewer perceives as useful, informative, entertaining, highly engaging, educational or somehow directly relevant to what they’re looking for, want or need.? In terms of production quality, the video is professional-looking and offers good quality sound.? The video uses some type of background music.? The video offers clearly defined and easy-to-understand information that the viewer doesn’t have to wait too long to receive. The information is not buried in clutter or hidden by eye candy or audio that can be distracting or confusing to the viewer. For example, animated shots or scene transitions are not overused, and the background music is set at a proper level and is appropriate to the content.? The look and messaging within the video is consistent with the company’s brand and reputation.? The title of the video is appropriate, descriptive and directly to the point. When someone sees the video’s title, they immediately have a good idea what the video is about and what they can expect from it. This is supported by a carefully worded description and accompanied by a carefully selected group of relevant tags and keywords.With these common traits in mind, as you explore YouTube for yourself, you’ll easily discover very popular videos that follow none of these suggestions and offer a truly unique or vastly different approach. There are no hard-core rules to follow, because video production is a highly creative endeavor. Focus on originality and ways you can communicate your core message as quickly and easily as possible to your intended audience. Qualities the Most Successful YouTube Channels Have (And How You Can Replicate Them)Karol Krol — March 4, 2015Ever since YouTube was acquired by Google back in 2006, the platform has been constantly on the rise, to ultimately become the third most visited website on the entire web. And along the way, it has attracted a new kind of content producers – video enthusiasts who are often called youtubers.And youtubers are unlike the old-day publishers who relied on traditional media-like video creation, scripting and production methods. In fact, some of the most popular videos on YouTube look nothing like what the mainstream media has gotten us used to.This creates interesting new opportunities for business owners who want to reach out to their customers and audience in an unusual way. After all, studies prove that people prefer visual content to text content (our brains process visual content 60,000 times faster than text).YouTube has its own rules and its own path that every new content creator has to follow if they ever want to make their channel popular. Here, we’re going to look into six factors and qualities that make a successful YouTube channel.1. Consisting postingSome of the most successful channels, such as PewDiePie – currently, the biggest channel on YouTube, with nearly 40 million subscribers – post new videos every day or even two times a day.Due to this frequency, PewDiePie’s subscribers are constantly reminded of the channel and get more chances to interact with its creator, as well as obviously consume the content itself.Lesson #1: Make it a habit to post new videos regularly. If you can’t do one every day then start with at least one per week.2. Using an angleIf you’re, say, in the cooking niche, then creating just another general cooking channel – sharing recipes and such – will probably go unnoticed. To make your project successful, you need an angle – something that sets you apart.For instance, the guys from Epic Meal Time are the perfect example here. Instead of just cooking on the air, per se, they’ve decided to make their every “dish” (notice the quotes) epic. Where this has led them is to cooking things like “Fast Food Lasagna” (over 25 million views; a lasagna full of fast food), “Candy Pizza” (over 9 million views; pizza made entirely out of candy), and many more.Epic Meal Time is just different. It’s highly recognizable and easy to explain to new viewers.Lesson #2: Find your angle and make it easy to explain. What your channel does that’s different?3. Content qualityAlmost all YouTube channels from the top 10 most popular list publish only content that has high production value.That is, content that’s recorded with a proper camera, on a well-lit setting, with good surrounding, and so on.Video quality is huge in importance. Basically, if your content doesn’t look professional, every viewer simply won’t take you seriously, and this is especially crucial if you’re launching the channel for business purposes.Lesson #3: Get a quality consumer camera, preferably one capable of shooting 4K video. If you’re not sure where to look, I’ve had a good experience capturing detail with the Panasonic Gh4 camera, even in lower light settings. Youtubers have it easier today than just ten years ago, with generally fairer value for your dollar on consumer cameras. This is part of the reason why we’ve seen such a massive growth of the platform.4. Incorporate your products into the videosThe reason you’re thinking about launching a YouTube channel is because you want to turn it into another marketing method that’s going to help your business grow.One of the main ways in which you can do so is incorporate your products into the videos themselves.Let’s take the Epic Meal Time guys as an example again. In nearly every video, they use their custom cooking set that can be purchased from their official site (along with t-shirts and other items). That way, they get to monetize their videos and also make their products an integral part of the content.Lesson #4: Make your products an integral part of your video content. Find a way to use them in the videos themselves.5. International contentIt would seem that in order to truly make it on YouTube, you have to publish your videos in English, but that’s not exactly the case.One of the most popular channels on the platform today – HolaSoyGerman – is created by a man from Chile and is actually in Spanish.Quite frankly, YouTube has become an international craze, with virtually the whole world browsing to the platform on a daily basis. Therefore, focusing on the language that’s native to you, your business, and your main market is likely to work very well.Lesson #5: Your content doesn’t have to be in English. Cater to your local audience and customer base.6. Delivering entertainmentAlthough there’s a handful of popular “professional” channels – ones focusing on various kinds of business-to-business content and tutorials, the huge majority of success on YouTube comes if you’re able to incorporate some type of entertainment into your content.In fact, all of YouTube’s top 10 most popular channels are pure entertainment.But this doesn’t mean that your channel has to be only gags and parodies. There are workarounds you can use.Lesson #6: Whatever your content is meant to be about, deliver its message through entertainment. For instance, if you want to teach people how to garden, teach through entertainment. If you want to present the best real estate in your area, make it fun to watch for the average human being. Basically, whatever message you want to convey, make it entertaining to watch.ConclusionFinding your own groove and the way you want to present your message and your business on YouTube will take time, effort, and most importantly, experimentation.The no. 1 thing you can do today is start analyzing your favorite channels and try figuring out what makes them great. Take notes. What do you like about them? And on the other hand, what doesn’t impress you at all? Then take action on those ideas.Karol K. (@carlosinho) is a blogger and writer for hire. His work has been published all over the web, on sites like: , , Quick Sprout, ProBlogger, , Six Revisions, Web Design Ledger, and others. Feel free to contact him to find out how he can help your business… 7, 2014 @ 11:00 AM 96,100 2 Free Issues of Forbes 6 Qualities To Make Your Videos Go ViralIlya Pozin , Subscriber I cover startups and tech. Opinions expressed by Forbes Contributors are their own. Viral content is highly coveted, but getting your videos to go viral is no easy feat. Highly sharable content can give your business a lift, leading new people back to your site and increasing conversions. Creating a viral video, however, is far from easy.Having a piece of content go viral is like winning the Internet’s version of the lottery. It’s incredibly difficult to achieve and often hard to replicate. For every viral video success, there are dozens, if not hundreds, of failures. Even Upworthy, the king of virality, only has 0.3 percent of posts going viral.But there are still actions you can take to improve your odds of viral success. Help your company reap the benefits of video with these six tactics to help your videos go viral:Be Short and SweetKeep in mind, you’re creating content for the 140 character Twitter generation. Our attention spans are getting shorter and shorter, which means it’s time to tighten up your video content. A survey published in The New York Times found more than 19 percent of people had left a video after only 10 seconds. By a minute in, the video had lost a staggering 44 percent of viewers.Since you’ll lose almost half of your audience by the end of minute one, put your most interesting, fascinating, funny, or surprising information first and foremost in your video. Creating viral video content is one place where you never want to save the best for last.Be UpbeatJonah Berger, author of the book Contagious: Why Things Catch On, found the most highly sharable content tended to evoke strong emotions in the reader or viewer. And of those emotions, the most sharable content tended to be that which had a positive or upbeat note. Using empirical research, Berger and UPenn Professor Katherine Milkman found happy emotions tended to outperform sad emotions in the realm of sharability.To be sharable, content needs to strike an emotional chord in viewers. These same viewers are more likely to share upbeat content, so if you want your videos to go viral, it’s important to strive for a positive spin.Be TimelyIf you want your videos to make the jump to virality, it might be time to brush up on your current events. By hooking into an existing Internet meme or popular topic, you increase the odds your content will be viewed and shared by those already interested in the topic.This can be anything from a current event in the world, to a pop culture topic dominating the news. For example, just look at how many parodies of popular entertainment like Game of Thrones and Frozen exist on video channels. If you speak the same language as your target audience and present interest in the same topics, they’ll be more likely to share your content.Be InvolvedOne of the keys to virality is engagement. Engaging with an audience can lead to loyalty and interest. After all, everyone likes to be heard. This is the approach taken by companies like Old Spice in several of advertising campaigns.At one point, the Old Spice man, played by actor Isaiah Mustafa, answered fan questions on social media in short YouTube videos. Adding an engagement portion to your videos, like answering viewer questions, can give your content a boost and make it more sharable.Be InformativeYour audience is always searching for new information and better ways to perform everyday tasks. If your video content is interesting and informative, it is also highly sharable. Everyone wants to learn something they didn’t already know, and videos can be a great tool for curating top-notch information.At my company , we curate the best videos for viewers, whether they’re looking for world news or cat videos. You need to take a similar approach to your videos, and curate the best and most informative content to surprise and inform your viewers.Be InspiringBy now, the incredible story of Upworthy’s success is old news. The site skyrocketed to more than six million unique page views per month in its first year, thanks in part to its famous (and infamous) headlines. Another reason is because the site looks to find inspiring stories to share with their large readership.To get the viral edge you want, look for stories to inspire your readership, whether it’s a story of overcoming struggle, standing up in the face of adversity, or just finding success. Audiences love a good inspirational story, and the more inspirational it is, the more your audience will want to share it with others.Creating viral videos isn’t easy -- if it was, every business would have a few viral hits. These six pieces of advice can help you improve your content’s sharability and quality, improving your odds at viral success. makes a ‘good’ video project?By Barbara Stefanics Wednesday, February 1, 2012 IBDP Teacher Blogs, ITGS No tags 0 Recently I was asked “What makes? a ‘good’ video project?” The question was referring to the basketball video on makes the basketball video good is that the content was well planned in advanced with a complete storyboard with all of the shots. Not all of the effects were planned in advanced because some of the “creativity” of speeding up the shots emerged as the student was? working on the project.In making videos the details of the storyboard and the focus on the content is absolutely vital to the success of the video (criterion D) which will make or break an ITGS? film. In many videos students are attempting to take long sequences of film that are badly filmed. They are also not watching lighting and what is in the background. The student who made this film made the same mistake and the entire film had to be filmed twice!One “advanced” IT technique is uusally over-looked is using the proper equipment to record quality video. This means using an external microphone / tripod / lighting. The evidence is clear in the videos. Not all of these may be required, but they do make the difference in the quality of the video clips.Considering what equipment is necessary and how to use them effectively is more effort in taking quality footage than just point and shoot. This usually ends up with disappointing results.All of these tools together would count as one advanced technique in recording the video. Also the students do not need to use expensive equipment, they can improvise on how they stabilize the camera or deal with lighting. They need to explain their approach in criteria E and take a photo of their setup.If a student is going to create a film for his client, he must do research into what makes a good film for the type that they are intending to create. In this case the student decided to use the approach used by Nike (sport sequences) and researched tips how to make a good promotional film. It is also advisable if the student can meet with the film teacher or someone who is knowledgeable about filming.I just ran across a full length feature film (Olive)? that has been shot with a cellphone! The film director clearly states at the end that what makes the film work is the focus on the content. I really believe this! You may wish to share the “making of” Olive with your workshop group, but focus on the last minute. The beginning is interesting on how it was done. It points out that in making movies and working with equipment that sometimes it takes a bit of ingenuity to make the filming work. ITGS students obviously would not get into this, but the “making of” is useful for the topics of cellphone and video in the syllabus. small 5 minute clip from the movie is on might wish to show about 2-3 minutes of it because you are tight on time.The “making of” is also on this site, but there is a good intro on the LA Times and the ‘making of’ can be shown from the site as well.So what makes the video good – the thorough research, detailed planning and the filming of the content.Now for the second question. Where are the advanced skills? added an? explanation beneath the movie on ITGSopedia. In criterion E, the student would need to explain with screenshots all of the advanced skills. In the making of videos, there could be also photos involved showing the use of the particular equipment used to successfully capture the content.There are also additional techniques involved in the making of the film which may not be considered “advanced”, but may help explain how the film was made.The writing of the documentation along with diagrams and screenshots is ultra important in criteria D and E. The students should use the model set out in Examplar 1 (Keith Findlater Photography) to model the write-ups for each criteria and adapt them to the kind of project that they are creating.Ideally the process that is being followed is:student researches necessary information or investigates for a criteriastudent writes up the criteria (criteria C, students only write the first columns and the last in the planning and fill in the rest as they develop the product)student submits the criteria as a first draftteacher provides feedback on the first draftstudent refines the draft and saves this copy on the school serverstudent goes back to step 1 for the next criteriaSo when the project is done, the documentation is done.Important tips:the students in their plan need to be capturing screenshots and placing them in criterion E as they develop the product. The screenshots in E are from the “making of’ and not the final product.the student needs to use appropriate equipment (ie external microphone, tripod, lighting or other equipment to ensure a qualitycapture of the video.the client needs to be involved in all of the criteria from A through F. This would be also apparent in the schedule in criterion C.Bottom line: producing a video may seem easy on the surface. Producing a successful short video is very difficult.Criteria for Judging a Video ContestPosted by Jennifer Hibbs on June 27, 2017 in Articles, Contests, Instagram, Promotion Planning, YouTube | No Comments ?Fae Savignano, Marden-Kane SVP, provides this in depth post on video contest criteria.Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? I’m glad you asked. Taking into account all of the previously suggested Judging Criteria in the articles above that may also apply to a Video Entry including some of the standouts below, I would like to expand that list to include the following recommendations geared specifically to VIDEO Contests:I don’t want to put too much pressure on you, but the Judging Criteria is the glue that holds the Contest together and the key to selecting your perfect winner. First, decide what you are looking for in that perfect entry, what your marketing goals are, and how will the content be used. Once decided, you can now select judging criteria that clearly meets those parameters. The Official Rules should clearly state what the entrant can do and most importantly what they cannot do, what is acceptable and what is not. Don’t leave it up to the entrant to guess what you want to see, be clear with your objectives and your requirements, and they will respond accordingly.And in addition to the information we provided in our “6 Tips for Creating a Contest Winning Entry” blog, here is what the Judges should look for when judging Video Contest Entries:1] Did the Entrant follow the Official Rules including How to Enter, Eligibility Requirements, Entry Limitations, required Releases and more, specifically the Entry Content, Creative and Technical Requirements? More specifically:Was the Entry Form completely filled out?Is the video in the correct file size and format?Does the video length fall within the required time limit?Was it upload where and when as detailed in the official rules?Is the content matter appropriate to the contest theme and does it meet the posted criteria?Was the entry submitted/received within the prescribed time period?Are you allowed or not allowed to include music, the sponsor’s product, or people other than yourself?Was proof of permission submitted for any and all copyrighted materials used in the video?Has the video entry been properly identified, named and/or tagged as requested in the rules?Note: Per the FTC, an acceptable disclosure for a video entry in a prize promotion should include audio or copy placement at the beginning of the video to state “this is my <contest name> entry”.?2] How does the Entry fare against the published Judging Criteria? Every Entry should be judged on its own merit, based on the established criteria. A properly designed Judging Criteria will have the judges focusing their attention on the qualities that are going to be weighed and assigned a value or score.?3] It is recommended to include an explanation/definition of each Judging Criteria so both Entrant and Judge can fully understand the Sponsor’s intent. Such as, but not limited to:Impact – what you feel when you first view the Entry. Does the video evoke an emotion from the viewer? Does the video engage you from the onset or does it lose momentum?Creativity – how the Entrant was able to convey their idea, message or thought in an original and imaginative way through their lens, narrative, performance, etc.Style?– how the Entrant is able to showcase their personal originality and technique to influence how the video is presented and interpreted.Subject Matter – was the subject matter addressed in the narrative, performance and music (if applicable) in the video appropriately represent the Sponsor’s promotional theme?Story Telling – how the Entrant is able to let their Video Entry evoke the viewer’s imagination, which may differ by each viewer. Is the story being told the right story for the Sponsor and their brand??4] Does the Subject Matter/Content/Performance fall within the assignment/theme? Is it relevant? What is the Impact? What does the Entry emote, within a Visual,?Emotional, Aesthetic, and Intellectual context??5] Even if the Technical Requirements have all been met, does the Video Entry create the visual impact that it should? Does the Entry exude technical excellence? Here are some examples of what to look for:Performance – or the manner in which the entrant presents themselves, speaks to the camera and relays their message. The best performance is one that is the most natural, which does not look contrived, scripted or stiff. Does the speaker know what they are talking about and do you believe them?Production – the quality of the video including how smooth the transitions are, and whether the editing compliments the flow of content. Having that finished look. Was the Video Entry truly ready to be entered or were some finishing touches, edits still required?Focus – the video in its entirety should be in focus, as sharp focus is key. Avoid extensive and sharp movements while filming. Video movement should be smooth and transparent. Also, limit and/or avoid zooming and animations.Lighting – how the Entrant was able to use and control light. Was the lighting applied in the video (manmade or natural) properly used to enhance the visuals? Is the entrant and images clearly visible, centered, in focus and without any glare? Was the video well-lit throughout filming and each shot properly exposed?Background – is the background unappealing, messy, unattractive or distracting? Does it contain copyrighted materials?Audio – the audio/sound should be heard and the dialogue should be intelligible and dynamically balanced. The sound in all shots should have the same volume.Music – if music is required and/or allowed to be included in your video entry ensure that it is appropriate and engaging to the listener. However, obtaining appropriate music that you can legally use will be problematic. Please be aware that you cannot use music without proof of permission as you may infringe on the copyright rights of the publisher, the composer, the performer, mixers, master, their heirs, et al.?6] Does the Video Entry tell a full story? What is the overall impression? What is the effect? Does the Video Entry stand on its own, as complete and outstanding? Does it have the Wow! Factor?And finally, the Judge(s) selected by the Sponsor to judge their Contest Entries ideally should be an expert or have some degree of expertise in what they are judging. A professional videographer would be a perfect choice; however, this is not a requirement, but it will help the Sponsor select the Best in Show! Plus, the Entrants gain a sense of fair play when they see that the winner was chosen by an expert. It should be noted that the Sponsor can also be a part of the Judges Group as they are the experts in what their brand and marketing goals are.Since creating and uploading a video is now a common trend, no wonder Video Contests have increased in popularity. Video Contests can generate social awareness and involvement with the sponsor and their brand. The content provided can attract new followers and promote social sharing. There are many more reasons why you should run a Video Contest for your brand and many different types of Contests to choose from, click here to see some notable examples. And, when you are ready to run your next Video Contest and customize the Judging Criteria to meet your specific goals, contact us.To read more posts by Marden-Kane, please visit our?main blog page?or?subscribe to our email list. ................
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