NONFICTION THE BOOK

THE

NONFICTION BOOK

PUBLISHING PLAN

THE PROFESSIONAL GUIDE TO PROFITABLE SELF-PUBLISHING

STEPHANIE CHANDLER KARL W. PALACHUK

Copyright ? 2018 by Stephanie Chandler and Karl W. Palachuk. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written

permission of the author.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional when appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential,

personal, or other damages.

The Nonfiction Book Publishing Plan The Professional Guide to Profitable Self-Publishing

By Stephanie Chandler and Karl W. Palachuk 1. LAN027000 2. LAN002000 3. REF026000

Print ISBN: 978-1-949642-00-1 Ebook ISBN: 978-1-949642-01-8 Printed in the United States of America

Authority Publishing 11230 Gold Express Dr. #310-413

Gold River, CA 95670 800-877-1097



CONTENTS

Chapter 1: The Business of Self-Publishing Nonfiction Books. . . . . . . . . . 1 Chapter 2: The Pros and Cons of Traditional Publishing and Self-Publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Chapter 3: Profit Opportunities with Your Book . . . . . . . . . . . . . . . . . . . . . 17 Author Interview: Jim Horan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Chapter 4: Choose a Niche Audience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Chapter 5: Write Your Nonfiction Manuscript . . . . . . . . . . . . . . . . . . . . . . . 49 Author Interview: Claire Cook. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 Chapter 6: Beta Readers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Chapter 7: Editing Essentials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Author Interview: Melinda Emerson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

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THE NONFICTION BOOK PUBLISHING PLAN

Chapter 8: Pre-Production for Self-Publishing . . . . . . . . . . . . . . . . . . . . . . 95 Chapter 9: Book Design and Production. . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Author Interview: William Teie. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 Chapter 10: Book Printing and Distribution. . . . . . . . . . . . . . . . . . . . . . . . 133 Chapter 11: Bookstore Distribution and Beyond. . . . . . . . . . . . . . . . . . . . 151 Author Interview: Mike Michalowicz. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 Chapter 12: Ebooks and Audiobooks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169 Chapter 13: Bestsellers Lists and Book Pre-Orders. . . . . . . . . . . . . . . . . 179 Author Interview: Honor?e Corder. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 14: Endorsements and Book Reviews . . . . . . . . . . . . . . . . . . . . . 191 Chapter 15: Navigating Amazon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203 Author Interview: Blake Atwood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Chapter 16: Your Website and Ecommerce Strategy . . . . . . . . . . . . . . . . 221 Chapter 17: Plan Your Book Launch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235 Author Interview: Charmaine Hammond. . . . . . . . . . . . . . . . . . . . . . . . . . . . 247 Chapter 18: Author-Publisher Business Operations. . . . . . . . . . . . . . . . . 251 Chapter 19: How to Get a Traditional Book Deal . . . . . . . . . . . . . . . . . . . 265 You Can Do This!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275 Resources for Nonfiction Writers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277 About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291

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Want to connect with fellow authors?

You'll find your tribe, and a whole bunch of membership benefits, via the Nonfiction Authors Association!



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