Chapter 9—Product Concepts

100. Lands' End, a catalog retailer, offers a written satisfaction guarantee on all merchandise it sells. In other words, Lands' End gives its customers a(n) _____ warranty. a. implied b. descriptive c. limited d. full e. express ANS: E PTS: 1 REF: 142 OBJ: 09-7 TYPE: App. TOP: AACSB Reflective Thinking | TB&E Model Product. 101. ................
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