Homework For You
Assignment description: The assignment will encompass lessons (2-8) taught on the Writing and Editing Skills course, these are: Researching the Product, Consumer Needs and Behavior, Creative Briefs, Rhetorical Appeals, and Figurative Language. Students will work individually and are expected to write a 1000 word essay analyzing the copywriting of 2 real-world campaign posters in terms of its use of rhetorical appeals, Figurative language, target market, Needs, features and benefits, etc. Process: Students are expected to research the campaign’s brand and history, analyze the copywriting and produce an original 1000 (+/-10%) word essay. Deliverables :? Produce a 1000 word essay (+/-10%) of original work, analysis and research. ? Provide an overview of the brand, product and campaign. ? Analyze and discuss the posters’ copywriting in terms of its target market, key insight, rhetorical appeals and consumer needs. ? Analyze the copywriting in terms of its figurative language. ? Must illustrate arguments/points using examples of similar copy, previous brand advertisements, etc. ? Harvard Referencing must be used. Any use of plagiarism will result in Mark Deduction. ? Evaluate the effectiveness of the copywriting and its effect on consumers. Choose any two of the following posters to discuss and analyze LEGONIKEPORSCHEInnocent DrinksSt. Vincent’s HealthcareMcDonald’s INCLUDEPICTURE "/var/folders/wq/l4033n910wxfy2k7b267gczw0000gn/T/com.microsoft.Word/WebArchiveCopyPasteTempFiles/page7image441399872" \* MERGEFORMATINET ................
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