Sample Business Plan - Yale School of Management

C. INDUSTRY AND MARKET ANALYSIS 9. Growth in the organic industry 9. The Hawai`i market 9. local competition 11. Offshore organic competition 12. Farming in Hawai`i 12. Customer profile 13. Distribution mechanisms 15. D. MARKETING PLAN 16. Promotions and outreach 16. Specific segment stratigies 17. MA`O customer service philosophy 17 ... ................
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