A Level Media Studies Delivery Guide - Learner Resource 2



Learner Resource 2Comprehension actitivites: The impact of digital technologies – Is Netflix changing TV? 8248656096000YouTube VIDEO SOURCE ANewsweek - How Netflix Changed TV (29/04/17) 2.56 mins the short video and answer the questions below. You will need to stop and start the video where necessary in order to answer all of the questions. What happened to Netflix in April 2017Reached 100m subscribers Reached 100m subscribers Which companies does Netflix now have more subscribers than?Amazon Prime, Hulu Amazon Prime, Hulu How many countries is Netflix available in?190 190 Which countries is Netflix not available in and why might this be?Crimea, China, North Korea and Syria. Potentially all these countries have a stricter approach to external organisations/ productions. Crimea, China, North Korea and Syria. Potentially all these countries have a stricter approach to external organisations/ productions. Where do half of Netflix’s subscribers, 50 million, come from?America America When was Netflix founded, who by and where? In 1997 by Reed Hastings and Marc Randolph in California. In 1997 by Reed Hastings and Marc Randolph in California. What did Netflix begin as and how did it change the service?Mail-order DVD service, which challenged other DVD stores like Blockbuster, as the DVDs were delivered to your door. Mail-order DVD service, which challenged other DVD stores like Blockbuster, as the DVDs were delivered to your door. When did Netflix expand into Internet video on demand (VOD)?In 2007In 2007What was revolutionary about the way they offered viewing?A whole season could be watched at once, instead of being split into separate parts to be watched at different times. A whole season could be watched at once, instead of being split into separate parts to be watched at different times. How did this new model of viewing (binge-watching) help shows that may have otherwise struggled to be aired?The style of binge-watching meant that shows avoided cancellation because people were able to keep watching the programme and enjoy it, instead of being put off by initial reaction from the first episode. The style of binge-watching meant that shows avoided cancellation because people were able to keep watching the programme and enjoy it, instead of being put off by initial reaction from the first episode. What has helped Netflix’s growth?Increase in the use of handheld devices (e.g. tablets) as did its vast library of programmes/films. Increase in the use of handheld devices (e.g. tablets) as did its vast library of programmes/films. What were some of the problems that Netflix had?None of their content belonged to them – they were streaming other companies’ films/TV shows None of their content belonged to them – they were streaming other companies’ films/TV shows What was Netflix’s solutions to these problems?Stop streaming and start creating original content. Stop streaming and start creating original content. What was Netflix’s first original show and when was it launched?House of Cards in 2013House of Cards in 2013How did House of Cards make history?It was the first online-only television series to be nominated for an Emmy. It was the first online-only television series to be nominated for an Emmy. What else did the drama show in terms of cast and crew?Celebrity cast members like Kevin Spacey and famous directors like David Fincher were able to be attracted to Netflix. Celebrity cast members like Kevin Spacey and famous directors like David Fincher were able to be attracted to Netflix. By 2016, how many original programmes a year was Netflix producing?126126How many awards have they won?147 147 How are competitors trying to address Netflix’s place in the market?Other streaming services are creating original productsOther streaming services are creating original productsHow does Netflix plan to stand out from the crowd?Double original programming, as well as expanding native-language and unscripted content. Double original programming, as well as expanding native-language and unscripted content. 317018-13391800YouTube VIDEO SOURCE BBusiness Insider - How Netflix is Killing traditional TV (06/01/15) 2.34 mins: Watch the short video and answer the questions below. What does DVR and VOD allow viewers?To watch TV shows and movies outside of scheduled time – non-linear TV To watch TV shows and movies outside of scheduled time – non-linear TV What is ‘our future’ for watching TV?Streaming services like Netflix. Streaming services like Netflix. Which company has been the most disruptive to the traditional TV model?Netflix Netflix Is Netflix a perfect substitute for traditional TV?No, because it cannot provide the exact same experience (e.g. like live football games/sport) No, because it cannot provide the exact same experience (e.g. like live football games/sport) Why do audiences have fewer reasons to be tied to their cable box or TV?As there are more TV stations/content providers starting to offer streaming subscriptions on Netflix. As there are more TV stations/content providers starting to offer streaming subscriptions on Netflix. Pay per view (PPV) TV subscribers have fallen by how many since 2013?389 thousand 389 thousand How many subscribers have Netflix increased since 2013?11 million 11 million How many worldwide subscribers were Netflix predicted to reach in 2017?100 million 100 million What is the main reason given for the prediction that Netflix audiences will grow?The audience is younger, so will live longer to consume more content. The audience is younger, so will live longer to consume more content. What will happen to linear and cable TV?Linear TV will ‘die’ and cable TV may be able to maintain their VOD (video on demand) consumers. Linear TV will ‘die’ and cable TV may be able to maintain their VOD (video on demand) consumers. -147881-1053210WRITTEN SOURCE 1The GuardianSteve Hewlett – Will Netflix really steal traditional TV’s crown? (12/06/16): Read the article and answer the questions below. What 4 reasons are given to explain how Netflix can be seen to be an Internet era success story?It managed to grow from a domestic US DVD rental business to a global leader in on-demand entertainment in 20 years. It has 79 million subscribers in 192 countries around the world In Britain, subscribing households grew from 0 to 5 million in just 4 yearsHigh quality original content It managed to grow from a domestic US DVD rental business to a global leader in on-demand entertainment in 20 years. It has 79 million subscribers in 192 countries around the world In Britain, subscribing households grew from 0 to 5 million in just 4 yearsHigh quality original content What is it about TV that Netflix suggests people don’t love?The linear experience – having to wait weekly/ for an allotted time for a certain programme/series. The linear experience – having to wait weekly/ for an allotted time for a certain programme/series. How are the changes Netflix are making ‘revolutionary’?Netflix is scrapping the linear experience, giving people the freedom to watch shows in their own time and at their own pace. Netflix is scrapping the linear experience, giving people the freedom to watch shows in their own time and at their own pace. Has Netflix had the same impact on traditional TV viewing in the UK as it has in the US?No, many Americans have switched from cable to Netflix but in the UK many people have both a cable TV contract and Netflix. No, many Americans have switched from cable to Netflix but in the UK many people have both a cable TV contract and Netflix. What 4 reasons or statistics are given to show how UK viewing preferences for Netflix and traditional, linear TV compare?Netflix generates on average roughly 38 minutes of viewing per day in households that have it, linear TV generates more like 3.5 hours of viewing per household on average. A billion hours streamed by Netflix compares to 65 billion hours broadcast by linear TV.More than 2 hours a day even amongst the young ‘Netflix generation’ of linear TV is watched. There is little to suggest that people in the UK are being ‘revolutionary’ and only using Netflix for their flix generates on average roughly 38 minutes of viewing per day in households that have it, linear TV generates more like 3.5 hours of viewing per household on average. A billion hours streamed by Netflix compares to 65 billion hours broadcast by linear TV.More than 2 hours a day even amongst the young ‘Netflix generation’ of linear TV is watched. There is little to suggest that people in the UK are being ‘revolutionary’ and only using Netflix for their content.How much have Netflix spent on content and original content respectively?$10 billion has been reported to be spent on all content, with $1.4 billion accounted for original content like ‘The Crown’. $10 billion has been reported to be spent on all content, with $1.4 billion accounted for original content like ‘The Crown’. What is Netflix’s ‘strategic vulnerability’?Netflix is still hugely dependent on movies and TV series that are licensed to traditional TV – the original content is not enough on its own. Netflix is still hugely dependent on movies and TV series that are licensed to traditional TV – the original content is not enough on its own. Which 2 factors are at play that, according to the writer of the article, do not go in Netflix’s favour?Traditional TV like Sky or BBC already have internet-based on-demand services (i.e. BBC iPlayer)The more successful Netflix becomes, the higher the companies/rights holders will charge to allow Netflix to show their content. Traditional TV like Sky or BBC already have internet-based on-demand services (i.e. BBC iPlayer)The more successful Netflix becomes, the higher the companies/rights holders will charge to allow Netflix to show their content. -840865673800WRITTEN SOURCE 2:The GuardianDan Gilmore - Ways of watching: How technology is changing our TV habits (15/02/13): Read the article and answer the questions below. What is ‘time-shifting’ and why might audiences like it?Saving programmes to watch later (Non-linear TV) and skipping over adverts. Audiences would like this as it gives them freedom to watch shows when they want and they can also avoid adverts. Saving programmes to watch later (Non-linear TV) and skipping over adverts. Audiences would like this as it gives them freedom to watch shows when they want and they can also avoid adverts. How does ‘binge-watching’ help audiences catch up with popular dramas?‘Binge-watching’ allows audiences to finish entire seasons in a matter of hours/days, unlike having to wait weekly for episode. This means that audiences can watch as much of a popular drama as they want and as fast as they want meaning they can quickly catch up with new episodes/seasons. ‘Binge-watching’ allows audiences to finish entire seasons in a matter of hours/days, unlike having to wait weekly for episode. This means that audiences can watch as much of a popular drama as they want and as fast as they want meaning they can quickly catch up with new episodes/seasons. What does the writer prefer to call ‘binge-watching’?Immersive viewing Immersive viewing In which 2 ways does ‘immersive viewing’ (time-shifting/binge-watching) affect traditional TV models?Audiences don’t have to watch advertisements, which companies rely on for profit. Any additional money made from DVD rentals and streaming of these programmes is most likely a bonus (rather than core revenue). Audiences don’t have to watch advertisements, which companies rely on for profit. Any additional money made from DVD rentals and streaming of these programmes is most likely a bonus (rather than core revenue). What/who does the writer compare the ‘next general of professional motion picture storytellers’ to?Bloggers and other online media newspaper journalists Bloggers and other online media newspaper journalists How does the long form TV series House of Cards fit into the format of ‘unlimited story cycles’?House of Cards is an example of quality long-form video with self-contained dramas that have story arcs that audiences can explore, including the characters and any subplots. House of Cards is an example of quality long-form video with self-contained dramas that have story arcs that audiences can explore, including the characters and any subplots. What does this shift in the way we view TV bring for audiences?Audiences would be able to find something interesting to watch, whether it is a TV show or a movie. Audiences would be able to find something interesting to watch, whether it is a TV show or a movie. What has new digital technology enabled with Video on Demand?TV shows and movies can be recorded and watched later on a large scale – dozens of hours can be recorded, at the viewers’ convenience. TV shows and movies can be recorded and watched later on a large scale – dozens of hours can be recorded, at the viewers’ convenience. Why is the writer worried about issues of privacy and streaming?Big companies (like Netflix) and therefore the government know what we read and see (consume) in the online world – there is not an anonymous way of viewing programmes as of now. Big companies (like Netflix) and therefore the government know what we read and see (consume) in the online world – there is not an anonymous way of viewing programmes as of now. -1014853704500WRITTEN SOURCE 3:Netflix Media CentreErin Dwyer – Ready, Set, Binge (17/11/17): Read the article and answer the questions below. How has Netflix changed the way the world engages with stories?Viewers watch programmes/movies in their own way – when and where the viewer wants to and as fast as they want. Viewers watch programmes/movies in their own way – when and where the viewer wants to and as fast as they want. What kind of fan has this given rise to?The Binge Racer The Binge Racer What characterises the ‘binge-racer’?People who strive to be the first to finish an entire reason by speeding through it within 24 hours of its release. People who strive to be the first to finish an entire reason by speeding through it within 24 hours of its release. How many members have chosen to ‘binge-race’ on Netflix?8.4 million 8.4 million Which kinds of content do binge racers like to watch?Any content – 30-minute long comedies like GLOW or hour-long thriller series’ like Stranger Things. Any content – 30-minute long comedies like GLOW or hour-long thriller series’ like Stranger Things. Are differences in consumption preferences dependent on where the viewer is globally? Give some examples in your answer.In America, 5 people finished all five seasons of House of Cards on the day they were released whereas one person in France has finished 30 shows in one year. This could suggest that France/European people like to view multiple shows quickly where Americans may like to focus on one or two. In America, 5 people finished all five seasons of House of Cards on the day they were released whereas one person in France has finished 30 shows in one year. This could suggest that France/European people like to view multiple shows quickly where Americans may like to focus on one or two. Which country has the most binge-racers and what is the most ‘binged’ drama?Canada and Gilmore Girls: A Year in the Life Canada and Gilmore Girls: A Year in the Life List 5 of the top 20 binge raced shows that you have seen. Is your set product in the top 20 list?Stranger Things Atypical Orange is the New Black The Seven Deadly Sins Stranger Things Atypical Orange is the New Black The Seven Deadly Sins What are the top 5 countries for binge racing?Canada USADenmark Finland Norway Canada USADenmark Finland Norway Why has the concept of binge racing grown more than 20 times in the last 4 years? What reasons can you give for this?Binge racing is much easier now than 4 years ago – Netflix isn’t the only streaming service, and linear TV is now starting to appeal to audiences’ new way of viewing (binge-watching) such as BBC iPlayer. Binge racing is much easier now than 4 years ago – Netflix isn’t the only streaming service, and linear TV is now starting to appeal to audiences’ new way of viewing (binge-watching) such as BBC iPlayer. The impact of digital technology – Is Netflix changing TV?Feedback GridYou have now considered a number of different ideas about the ways in which digital technologies, and Netflix as an example of an online streaming platform, can be seen to change how long form TV dramas are broadcast and viewed by audiences. Use the grid below to record the 5 key points about technology, Netflix, TV viewing and some of the issues associated with this from each of the 5 sources we have studied.Newsweek - How Netflix Changed TV (29/04/17) Netflix began as a DVD rental service and has risen to a global company, creating new and original content. They moved away from showing films and shows from other companies on their service because it cost them money, and after several months these films would be removed from the service. When Netflix released its first original series, House of Cards, it was a huge flix has begun investing more money and casting more famous actors and actresses in their originals, which not only increases the quality of their produce but also attracts a larger audience. People now expect that series are of good quality, that they have strong storylines and that they star a well-known cast. Netflix’s aim is to attract younger audiences, something which is working effectively with shows like Stranger Things, Atypical, and Seven Deadly Sins.The increase of Netflix’s already vast library of original content is in direct competition with other services like Amazon Prime, which is also creating its own original shows like Carnival Row. As Netflix increases its library of content, it not only attracts more people but ensures that all subscribers are entertained, keeping people away from the other services. However, in the UK this isn’t exactly the case, as many Brits have claimed that they see Netflix as an addition to the services that they are already subscribed to. In the US this is the exact opposite, with many Americans simply attaching of one or two flix’s rise and the surge of new, original and popular content has driven film companies to attempt to do the same, who are now throwing away millions to use better CGI effects, famous stars, thrilling soundtracks and worldwide advertising to rake in more viewers.Business Insider - How Netflix is Killing traditional TV (06/01/15) Steve Hewlett – Will Netflix really steal traditional TV’s crown? (12/06/16)Dan Gilmore - Ways of watching: How technology is changing our TV habits (15/02/13)Erin Dwyer – Ready, Set, Binge (17/11/17)‘Binge Racers’ (people who strive to finish shows faster than anyone else – on the day of release) are changing how people view content Binge Racers are much more relevant nowadays – streaming services must change their content style to appeal to the biggest audience – perhaps why Netflix is now starting to compete with other newly-emerged streaming services like Sky GoThere is also a possibility that there are cultural differences in consumption patterns – these would need to be effectively marketed to attract more subscribersThis new style of content-watching threatens to destroy linear-TV as audiences are aware that advertising can be completely avoided by using services like Netflix Original content on Netflix seemed to be among the most binge-watched programmes – ‘Stranger Things’, ‘Atypical’ etc. ................
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