INTERNSHIP REPORT



INTERNSHIP REPORT

ON

MULTIMEDIA AND BROADBAND

PAKISTAN TELECOMMUNICATION COMPANY LIMITED, BANNU

Submitted in Respect of:

PROFESSOR AMANULLAH AWAN

Director IMS

Submitted By:

QAZI MISBAH UR REHMAN

Exam Roll No: 824

BBA – IT (Hons)

Session: 2006-2010

INTERNSHIP REPORT

ON

MULTIMEDIA AND BROADBAND

PAKISTAN TELECOMMUNICATION COMPANY LIMITED, BANNU

Submitted in Respect of:

PROFESSOR AMANULLAH AWAN

Director IMS

Submitted By:

QAZI MISBAH UR REHMAN

Exam Roll No: 824

BBA – IT (Honors)

Session: 2006-2010

Internship Report submitted in respect of

Director, Institute of Management Sciences

In Partial Fulfillment of the Requirements for the Degree of

Bachelor in Business Administration and Information Technology

APPROVAL SHEET

INTERNSHIP REPORT

ON

BANK ALFALAH LIMITED

EXTERNAL EXAMINAR:

Signature __________________________________

Designation ___________________________________

DIRECTOR:

Name PROF. AMAN ULLAH AWAN

Designation __________________________________

Signature__________________________________

SUPERVISOR:

Name Mr. Aftab Khan

Designation __________________________________

Signature __________________________________

TABLE OF CONTENTS .

ACKNOWLEDGMENTS viii

PREFACE ix

EXECUTIVE SUMMARY xi

CHAPTER NO 1 1

INTRODUCTION TO THE REPORT 1

1.1 Reason for selecting the specific industry 1

1.2 Purpose of the Internship 1

1.3 Scope of the Study 2

1.4 Methods of Collecting Data 2

1.4.1 Use of Primary Data 2

1.4.2 Use of Secondary Data 2

1.5 Hurdles in the Study 3

CHAPTER NO 2 4

ORGANIZATIONAL INTRODUCTION 4

2.1 Introduction & Historical Background of PTCL 4

2.1.1 Vision 5

2.1.2 Mission 5

2.1.3 Core Values 5

2.2 Company Profile 6

2.2.1 Business & Corporate Users: 6

2.2.2 Other business specific services include: 6

2.2.3 Nationwide Infrastructure: 7

2.2.4 National Long-haul Core Network: 7

2.2.5 Carriers Services 7

2.2.6 White Label Services: 8

2.2.7 Broadband Pakistan: 8

2.2.8 IPTV Service (Smart TV): 9

2.2.9 Pak Internet Exchange: 9

2.2.10 V-fone: 10

2.2.11 International Network 10

CHAPTER NO 3 12

STRUCTURE OF PTCL 12

3.1 Structure of Organization 11

3.1.1 Main Offices 12

3.1.2 PTCL Head Office Organizational Chart 13

3.1.3 Bannu Department Organizational Structure 14

3.2 Technical & Operational Network 15

3.2.1 Switching Technology 15

3.2.2 Technical and Operational Milestones 16

CHAPTER NO 4 20

INTERNSHIP DEPARTMENT 20

4.1 Name of the Department 20

4.2 Managerial Structure of the Department 20

4.3 Technological Structure of the Department 21

4.3.1 Working 22

CHPATER NO 5 24

SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT 24

5.1 Services Nationwide 24

5.1.1 Broadband Pakistan 26

5.1.2 Smart TV 27

5.1.3 EVO Wireless Broadband 29

5.1.4 E-Learning Portal 32

5.2 Services in Bannu 32

CHAPTER NO 6 33

DUTIES PERFORMED DURING THE INTERNSHIP 33

6.1 Office Work 33

6.1.1 Taking Orders from Customers: 33

6.1.2 Order Entry into the Database 34

6.1.3 Complaint Management System Handling 38

8.1.4 Email Service used: 40

6.2 Field Work 41

6.2.1 Installation: 41

6.2.2 Trouble Shooting / Fault Rectification: 53

6.3 Marketing 55

6.4 Advertising 55

6.5 Customer Facilitation Camps 55

SECTION 3 55

CHAPTER NO 7 56

FINDINGS AND RECOMMENDATIONS 56

7.1 Findings 56

7.2 Recommendations 57

CHAPTER NO 8 58

SWOT ANALYSIS 58

8.1 Strengths 58

8.2 Weaknesses 58

8.3 Opportunities 58

8.4 Threats 58

8.5 SWOT Matrix 59

BIBLIOGRAPHY 60

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ACKNOWLEDGMENTS

I am full of gratitude to:

✓ Almighty ALLAH for giving me the life and energy to conceive and actualize the internship and this report.

✓ Our learned and erudite teacher Lecturer AFTAB KHAN Institute of Management Sciences faculty of Management Sciences, University of Science & Technology, Bannu for his inspiring guidance, keen interest, and continuous encouragement through out my internship report making efforts.

✓ My family, who gave me the moral support needed for studies.

✓ Lecturer Tariq Khan of Managements Sciences, University of Science & Technology Bannu for guiding me every now and then in preparing this report.

✓ My Bachelor Friends, RIAZ Ullah, and SHAHID KHAN who pushed me every now and then to complete this report as soon as possible.

✓ Last but not the least I am highly indebted to our University of Science & Technology, Bannu and faculty of Management Sciences for providing me the opportunity and support to accomplish my BBA-IT degree at Institute of Management Sciences, University of Science & Technology, Bannu.

QAZI MISBAH UR REHMAN

BBA – IT (Honors)

(2006-2010)

Exam No: 824

PREFACE

This report is prepared as a result of performing seven weeks of Internship in Multimedia & Broadband Department of Pakistan Telecommunication Company Limited, as a compulsory requirement for the completion of Degree of Bachelor in Business Administration & Information Technology.

The specific department is chosen for internship, only with a view that the future time is only of the digital communication, and the simple analog communication is going behind the curtains. And here is this department, we can learn a little about how the Digital Subscriber Line is set up, and that how is it connected nationwide.

Following is the detail of the sequences, in which the report is constructed, along with the facility of getting all this report .

QAZI MISBAH UR REHMAN

BBA – IT (Honors)

(2006-2010)

Exam No: 824

EXECUTIVE SUMMARY

The Company where I did my internship is called Pakistan Telecommunication Company (PTCL)[1]. I was interviewed and hired by Mr. Yaseen Khan[2], the Manager of Multimedia & Broadband Department, PTCL Bannu. My internship started on 10/07/2009 and lasted for 8 weeks until 10/09/2009, with the official working hours starting from 9am to 3pm. During the internship, I straddled in the department of Multimedia & Broadband along with the field work associated with the department, under Assistant Manager (MM&BB).

QAZI MISBAH UR REHMAN

BBA – IT (Honors)

(2006-2010)

Exam No: 824

CHAPTER NO 1

INTRODUCTION TO THE REPORT

I have prepared this report as an essential requirement for the completion of the degree of Bachelors in Business Administration & Information Technology (BBA-IT). It has to be written after the completion of seven weeks internship, which is a necessary part of the degree completion with the aim to provide the students with actual life experience and use their knowledge in practical.

1.1 Reason for selecting the specific industry

The Telecom Sector is spreading all over the world and it is going to be the essential part of the lives of the humans. It is going through a process of rapid change in the world of technology. In line with global trend and for meeting the emerging demand, major initiatives have been taken by PTCL too to upgrade its network and also to introduce a range of new value added services like Broadband and IPTV. And so I have also selected their department of Multimedia & Broadband for my Internship.

1.2 Purpose of the Internship

There are many reasons:

1. To fulfill the requirements for the degree of the Bachelor of Business Administration & Information Technology, a four year program from the University of Science & Technology Bannu.

2. To see the practical world of what we studied during the four years program.

3. To understand how the practical organizations apply the knowledge of the theories.

4. To study the organization for its function and analysis on the basis of the study.

5. To make recommendations on the basis of the study done.

1.3 Scope of the Study

During the internship, I straddled in the department of Multimedia & Broadband along with the field work associated with the department, such as:

i. DSL Installation

ii. Router Configuration

iii. LAN Installation

iv. Complaint Handling

v. Maintain the LAN

vi. Maintain the DSL

vii. Marketing

viii. Advertising

1.4 Methods of Collecting Data

I have collected the data for this report in many ways. I used Primary data, as well as secondary data for completing the task of report writing about my internship. Some of the methods I used are discussed below.

1.4.1 Use of Primary Data

I used Primary Data for completing the report by the following ways:

i. Self Observation

ii. Discussions with the officers

iii. Marketing

iv. Informal interview from the customers

1.4.2 Use of Secondary Data

I also used Secondary Data for completing the report writing. Some of these methods are as follows.

i. PTCL Brochures

ii. PTCL Website

iii. Internship reports of seniors and friends

iv. Staff Training program guides

1.5 Hurdles in the Study

I also faced some hurdles during the making of the report. There were so many hurdles but I mention only those which seems to be important to be discussed here. Some of these hurdles are:

i. No guidance from the university about how to conduct the internship.

ii. The internees are not provided with opportunities of doing things themselves during internship, making it difficult for them to understand technical things.

iii. Limited Financial and Technical Resources also affected the study. Such as traveling to customer premises in the field work and the advertising were done by the internee’s own expense.

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iv. CHAPTER NO 2

ORGANIZATIONAL INTRODUCTION

2.1 Introduction & Historical Background of PTCL

PTCL is largest telecommunication company of Pakistan. It has reached its service to almost every part of the country. (PTCL) is proud to be Pakistan’s most reliable and largest converged services carrier providing all telecommunications services from basic voice telephony to data, internet, video-conferencing and carrier services to consumers and businesses all over the country with more the 2000 exchanges all providing at least the fixed line network and the Dialup internet service.

Whether it is an office in the largest city of Pakistan or a home in a small village, PTCL is present in every corner of Pakistan to serve its customers providing several services.

Some of its services are named below:

✓ Broadband

✓ IPTV

✓ EVO Wireless

✓ Dialup Internet

✓ Telephone

PTCL is established since 1947 by establishing Posts and Telegraph’s Department, proceeding to establishing Pakistan Telegraph and Telephone Department in 1961, then in 1990-91, it went to become Pakistan Telecom Corporation, after which in 1996, PTCL became listed in all stock exchanges of Pakistan, further in 1998, its subsidiaries of Mobile Services, and Internet Services started on the name of Ufone and PakNet, coming to the year 2000, it Finalized its Telecom Policy. It also announced in year 2003, the Telecom Deregulation Policy, finally in 2006, Etisalat (The Telecom Company of United Arab Emirates) took over its Management and it is still holding the status of backbone for country's telecommunication infrastructure despite arrival of a dozen other telecoms including telecom giants like Telenor, China Mobile, Wateen Telecom, and others.

2.1.1 Vision

To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'.

The future is unfolding around us. In times to come, we will be the link that allows global communication. We are striving towards mobilizing the world for the future. By becoming partners in innovation, we are ready to shape a future that offers telecom services that bring us closer.

2.1.2 Mission

To achieve our vision by having:

✓ An organizational environment that fosters professionalism, motivation and quality

✓ An environment that is cost effective and quality conscious

✓ Services that are based on the most optimum technology

✓ "Quality" and "Time" conscious customer service

✓ Sustained growth in earnings and profitability

2.1.3 Core Values

✓ Professional Integrity

✓ Customer Satisfaction

✓ Teamwork

✓ Company Loyalty

2.2 Company Profile

The following data is added here as the Company’s Profile.

(Pakistan Telecommunication Company Limited, p. )

PTCL is all set to redefine the established boundaries of the telecommunication market and is shifting the productivity frontier to new heights. Today, for millions of people, we demand instant access to new products and ideas. More importantly we want them for their better living standards with increased values in this ever-shrinking globe of ours. We are setting free the spirit of innovation.

PTCL is going to be your first choice in the future as well, just as it has been over the past six decades.

 

2.2.1 Business & Corporate Users:

For clear communication the first choice of business circles is PTCL telephone for local, nationwide and international calling. Today businesses can have 10-100 lines with modern day services to meet their needs. Now you get options like Caller-ID, call-forwarding, call-waiting, Call Barring, to name a few.

 

2.2.2 Other business specific services include:

0800-Toll free number, 0900-Preminum rate services, VPN-Virtual Private Network, Audio Conference Service, Digital Cross Connect (DXX), ISDN (Policy), Teleplus (ISDN/BRI), Digital Phone Facilities/ Modification Charges, UAN, UIN.

 

2.2.3 Nationwide Infrastructure:

We have the largest Copper infrastructure spread over every city, town and village of Pakistan with over million installed lines.

The network has over 0.5 million POTS ports with more than 250,000 Broadband ports in 13 major cities.

 

2.2.4 National Long-haul Core Network:

We have over 10,400 km fully redundant, fiber optics DWDM backbone network. It connects over 840 cities and towns with 270G bandwidth.

 

2.2.5 Carriers Services

As carriers-carrier, we provide the core infrastructure services to the cellular, LDIs, Local Loop operators, ISPs, Call Centers and payphone operators.

We provide all carrier services, right from inter-connects and telehousing to DPLC and IPLC connectivity. Our interconnect services are provided from our 3200 exchange locations that connect your carriers networks domestically, in addition to providing IPLC bandwidths to connect you internationally through our four international gateways and SEA-ME-WE3 and SEA-ME-WE4 international submarine, also IMWE submarine cable will be added by the end of the year.

Furthermore to provide connectivity to operators in the extreme remote areas of the country, PTCL launched its state of the art satellite service (Skylink).

PTCL satellite service (Skylink) is provided using the Intelsat Satellite System, an undisputed leader in satellite communications.

 

2.2.6 White Label Services:

PTCL customers can now provide uninterrupted services to their clients without undertaking large scale investment in infrastructure or developing expertise in their own network.

PTCL White Label Services are focused on speed and simplicity at minimal capex. This will enable our customer to offer their own branded WLL, DSL etc to customers nationally, together with an array of key support services.

 

2.2.7 Broadband Pakistan:

PTCL Broadband is the largest and the fastest growing Broadband service  in Pakistan.  In less than two years of it launch, PTCL has acquired over 150,000 Broadband customers in over 150 cities and towns across Pakistan, leading the proliferation and awareness of Broadband services across Pakistan.

With its entry in this market segment, PTCL opened up a broadband culture in Pakistan, where till a couple of years back there was very little awareness in the country about broadband & high speed internet services. PTCL made the broadband technology affordable by lowering the barriers to entry, by geographically bringing the service within the reach of a common user across Pakistan and by continuous improvements in  customer care for the service.

Unique offers that makes PTCL’s Broadband unmatchable are special packages for the student segment, FREE modem and installation, FREE dial up service for its Broadband customers and FREE access to movies, music, classical Pakistani dramas, cricket matches, gaming, educational and religious content on PTCL’s entertainment portal ‘BUZZ’, (made exclusive only to PTCL Broadband subscribers). PTCL also offers multiple FREE personalized e-mail accounts exclusively to its broadband users. In addition, PTCL recently doubled its broadband speed for all its existing and new customers at the same price, making 1 MB as its minimum offered speed.

For a connection you simply dial 0800 8 0800 or visit .pk

 

2.2.8 IPTV Service (Smart TV):

Using its state of the art Broadband network, PTCL entered the media sector on 14th August 2008, by launching a digital interactive television service for the first time in Pakistan. Employing the IPTV (Internet Protocol TV) technology, PTCL brought Pakistan in the list of a few countries across the globe that offer this state of the art interactive TV service to its subscribers.

Branded under ‘PTCL Smart Line’, the service includes Interactive Television, Broadband and voice telephony all at the same time on PTCL’s telephone line. Besides offering the highest digital quality TV picture, the most revolutionary section of this offering is the ability to ‘rewind’ and ‘pause’ live TV channels, the ability to block / unblock any TV channel for parental lock and the ability to search through video on demand content. Currently PTCL Smart TV offers its viewers over hundred live channels and over 350 local and international Movie titles ‘on Demand’. The service for now is available in four cities Karachi, Lahore and Rawalpindi Islamabad however is planned to be expanded to all the major cities and towns across Pakistan during the year 2009.

 

2.2.9 Pak Internet Exchange:

It is the only IP enabled network with 40 (number increase) point-of-presences (POP) in 26 cities. The existing 16G active bandwidth is used for internet, data, video and video-conferencing services and for voice of LDI. All PTCL Broadband users, narrow band users, corporates, mobile operators, and ISP are connected to this network.

 

2.2.10 V-fone:

PTCL also continues to be the largest CDMA operator in the country with approximately 1.25 million V-fone customers.

It offers fixed wireless telephone for your homes & business. With CDMA2000 1X technology, ours is the largest WLL network with a capacity of 2.6M, covering over 10,000 urban & rural areas. The network is already enabled for Voice, Dialup-Internet access (153.6kbps) and EVDO Broadband.

V-fone can be bought from our franchises or by dialing 1236 and it will be delivered within 48-72 hours.

 

2.2.11 International Network

SEAMEWE-3 Submarine Cable System:

PTCL is a member of SEAMEWE 3 Cable Consortium with its Cable Landing Station at Karachi. SMW-3 cable connects 39 cable landing stations in 33 countries and four continents. SMW-3 is the longest system of the world with a total length of 39,000 Km.

SMW-4 Submarine Cable System:

SMW-4 is a relatively new submarine cable system (inaugurated in December 2005) and links 14 countries with 16 landing stations across Europe, Middle East and Asia. The system is using Terabit DWDM technology to achieve. The link between any two destinations is STM-1. SMW-4 is designed for relatively higher traffic volumes.

I ME WE cable details and Status with Map:

IMEWE Submarine Cable is a Tera bit capacity submarine cable system connecting India to Western Europe through Middle East. The Cable system is 13,000 km long with 10 landing points in 8 countries.

CHAPTER NO 3

STRUCTURE OF PTCL

3.1 Structure of Organization

An Organizational Structure clarify the roles of personnel of an Organization and to determine who has to do what task, which is responsible for what, objectives to be achieved, who is to report to whom and to remove the obstacles for performance caused by confusion and uncertainty of job assignment as well as to make easy decision-making and communication networks reflecting and supporting organization objectives.

The head of Pakistan Telecommunication Company Limited is called "President". Then come the SEVPs (Senior Executive Vice Presidents), i.e. SEVP (Finance), SEVP (Operations), SEVP(Technical), and SEVP (Human Resource Management), SEVP (Marketing & Business Development).Then there is a chain of Executive Vice Presidents (EVPs) like EVP (Finance Central), EVP (Marketing), EVP (HR Central), EVP (Accounts), EVP (Operation), EVP (Information Technology, Training & Research), and EVP (Revenue). All these are appointed at Pakistan Telecommunication Company, Headquarters at G-8/4, Islamabad. Apart from these EVP, there are also EVP (Operation), EVP (HR) etc who are heading the other regions of PTCL in major cities country wide. Then there are Chief Engineers and General Managers at H/Qs who report to their relevant EVP. Then there are Senior Managers, Deputy Directors, Assistant Directors, Account Officers, Assistant Account Officers, Financial Analysts, Marketing Managers, Computer Programmers, and IT Specialists etc.

There are also Regional Heads (General Managers) to head PTCL Regions then come the Senior Managers (Operations), Senior Engineers (Operations), Engineers to look after the telecom system of Regions. There are also Senior Managers Finance, Account Officers and Accountants to Handle Regional account and billing matters. Manager HR & his staff are responsible to take care of Personnel affairs at Regional Level.

In non-gazetted staff there are Engineering Supervisors Operations/Switching/Power plant/Optical Fiber system/M.W Media, Account Assistants, Stenographers, Assistants, Key Punch Operators, Telecom Technicians, Upper Division Clerks, Lower Division Clerks, Line Men, Wire Men, Drivers, Exchange Cleaners, Naib Qasids and Peons etc.

All the staff is recruited by the HR Department headed by SEVP HR. The HR experts are responsible for hiring & to further streamline its recruitment process.

3.1.1 Main Offices

The Head Office of Pakistan Telecommunication Company Limited is situated in

Sector G-8/4, Islamabad, which is headed by the "President". Besides, it has Regional Headquarters like:

✓ Islamabad Telecom Region,

✓ Rawalpindi Telecom Region,

✓ Hazara Telecom Region Abottabad,

✓ Northern Telecom Region-I Peshawar,

✓ Lahore Telecom Region (South),

✓ Lahore Telecom Region (North),

✓ Multan Telecom Region,

✓ Faisalabad Telecom Region

✓ Southern Telecom Region-I Hyderabad

✓ Southern Telecom Region-II Karachi

✓ Southern Telecom Region-V Sukkur

✓ Western Telecom Region Quetta.

✓ Switching network Central region Lahore.

3.1.2 PTCL Head Office Organizational Chart

3.1.3 Bannu Department Organizational Structure

Note: In Bannu there is no GM so in the above structure I have scaled from SM, till CPE installers. I did my internship in DSL department so I am mentioned the names of only concerned designations and the department structure is highlighted in the chart above.

Senior Manager(SM) ( Esa Khan (DIK)

Manager (MM&BB) ( Yaseen Khan[3]

Assistant Manager(AM) ( Tariq Ayaz

CPE Installers ( Fahad Burhan, Irfan khan, Dawar

3.2 Technical & Operational Network

Pakistan telecommunication corporation under the act of 1996, Pakistan Telecommunication Authority (PTA) issued a license to Pakistan Telecommunication Company Limited for the provision of telecom services within Pakistan to private sector and the general public as the Federal Government may determine and during the exclusivity period of the Pakistan Telecommunication Company Limited (PTCL) specified in above-mentioned Act. PTCL has 25 years license to provide telecom services in Pakistan with Stake in the Company with about 62% equity. PTCL has largest network and huge infrastructure for it's more than 4,405,161users as on (Mar, 2008).

3.2.1 Switching Technology

There are 7 different kinds of switching technologies currently operational in PTCL network.

✓ Alcatel

✓ Siemens

✓ NEC

✓ Erricsson

✓ Huawi

✓ J.S telecom

✓ ZTE

With these different switching technologies PTCL is running its huge network and providing different communication facilities to its customers.

3.2.2 Technical and Operational Milestones

PTCL is continuously improving it network. During the year 2008 PTCL installed capacity was 4940154 but now in current year the installed capacity is improved. PTCL achieved 100% digitalization in this year.

3.2.2.1 Computerized Fault Management System

This feature of PTCL improved network & is being used to register & rectify Land Line Faults in a computerized way. This system was working in few cities but now it is available all over the Pakistan.

3.2.2.2 Launch Of IN Platform

To augment the capacity and introduce additional value added services a new Intelligent Network (IN) Platform was launched in October 2003.This platform has higher capacity for prepaid calling cards and provision for introduction of new services.

3.2.2.3 Optical Fiber Junction Access Network

To further support the launch of new services the optical fiber junction access network has been in implementation phase. This system further supports the upcoming project of PTCL WLL (wire less local loop), Broad Band Services & IPTV.

3.2.2.4 Network Operation Center (NOC)

(Pakistan Telecommunication Company Limited, Oct-Dec 2008, pp. 21-22)

Pakistan Telecommunication Company Limited (PTCL) is a prime provider of telecom voice and data services within Pakistan.

As Part of its ongoing infrastructure development, PTCL has embarked on a major investment program in a Network Operations Center (NOC).

|[pic] |

|Fig. NOC application launched |

The purpose of NOC is:

✓ To control, monitor and manage the entire PTCL Network

✓ To enhance and optimize Network Management through a transparent and centralized platform

✓ To create a highly available, adaptable and fault resilient network that can meet the market demand and provide customer satisfaction

Due to the absence of a NOC, PTCL currently faces serious operational challenges:

✓ Since there is no centralized network management, fault resolution is ad hoc and inefficient, service restoration takes a long time

✓ There is no mechanism for root cause analysis

Through the NOC PTCL have been able to address these issues with:

✓ A complete convergence of entire Network on a single platform

✓ Proactive identification and resolution of faults through:

▪ Real-time Network Monitoring & status visibility.

✓ PTCL have been able to increase network availability through:

▪ Enhanced Quality of Service and centralized performance statistics and reporting mechanism.

✓ Increased Accountability and Transparency

▪ Through escalation policies, work orders and maintenance of secure activity logs

|[pic] |

|Fig. Employees Monitoring the Network |

A Fault resilient and highly available Network is a direct result of NOC. However the NOC platform has also been used to diversify the services and customer base to increase revenues. NOC has been used for:

✓ Modifications of SOPs for:

▪ DSL, IPTV, Triple Play provisioning and complaint handling.

▪ BNCC has been integrated for resolution of complaints reported by the customers.

✓ NOC is used for provisioning of SLA support for all domains.

✓ Management of DXX corporate customers and outsourced Data Centers.

Further, Performance management statistics are being used to conduct a trend analysis and reengineer the network.

Civil Works

NOC in PTCL

The main NOC is located in the CDDT Building, Islamabad. There are 3 regional NOCs in Lahore, RWP and Karachi respectively. Disaster Recovery shall be done in Karachi.

Network Domains that have been integrated into NOC:

WLL, IN, Signaling, TDM/, Switching, OFAN, TXM, DXX, PIE, NGN and Triple Play

Fiber Cut Scenario

On average PTCL experience hundreds of fiber-cuts in a month. As a result PTCL have automated the root cause analysis process for this scenario:

When the system detects a fiber cut a siren goes off, cable cut blinks on the screen and hundreds of critical alarms pop up on the screen, the correlation rule kicks in and the alarms are associated and consolidated into a single root cause alarm.

|[pic] |

|Fig. Employees at work on NOC |

A TT is automatically generated identifying the affected cable section between two NEs.

An automated notification is dispatched to the responsible coordinator via time stamped SMS and EMAIL. The coordinator then issues a work order for fault resolution. IOf the fault is not resolved, verified and closed within a stipulated time frame, the escalation process is triggered and senior management is notified with an SMS and email for apporpriate action.

CHAPTER NO 4

INTERNSHIP DEPARTMENT

4.1 Name of the Department

The name of the Department where I did the Internship of seven weeks duration was Multimedia and Broadband. Its acronym is MMnBB. I was under the supervision of Assistant Manager, and was hired for the Internship by Manager MMnBB.

4.2 Managerial Structure of the Department

Fig: Managerial Structure of the Department

In bannu there is no GM so in the above structure I have scaled from SM, till CPE installers and the SM report to two GMs i.e. Functional and Administrative. I did my internship in DSL department so I am mentioned the names and designations of employees of that department only, and the department structure is highlighted in the chart above.

Senior Manager(SM) ( Esa Khan (DIK)

Manager (MMnBB) ( Yaseen Khan[4]

Assistant Manager(AM) ( Tariq Ayaz

CPE Installers ( Fahad Burhan, Irfan khan, Dawar

4.3 Technological Structure of the Department

Fig:BroadbandPakistanStructure

4.3.1 Working

Server

The servers located at different places in Pakistan gets data from the Internet. They are connected to the whole world and through them, the Pakistani Nation connect to the Internet.

DSLAM (Digital Subscribers Line Access Multiplexer)

(Pakistan Telecommunication Company Limited, 2009, pp. 9-10)

The DSLAM at the access provider is the equipment that really allows DSL to happen. A DSLAM takes connections from many customers and aggregates them onto a single, high capacity connection to the Internet. DSLAMS are generally flexible and able to support multiple types of DSL in a single central office, and different varieties of protocol and modulation in the same type of DSL. In addition, the DSLAM may provide additional functions including routing or dynamic IP address assignment for the customers.

The DSLAM provides one of the main differences between user service through ADSL and through cable modems. Because cable-modem users generally share a network loop that runs through a neighborhood, adding users means lowering performance in many instances. ADSL provides a dedicated connection from each user back to the DSLAM, meaning that users won’t see a performance decrease as new users are added – until the total number of users begins to saturate the single, high-speed connection to the Internet. At that point an upgrade by the service provide can provide additional performance for all the users connected to the DSLAM.

MDF (Main Distribution Frame) (Sajjad Imtiaz, 2008-09)

MDF stands for “Main Distribution Frame”. The Basic function of MDF is to interconnect the main equipments which are present inside the exchange with the cables which are going to the subscriber (customer).

The wire coming from “MDF” and “Cable Chambers” is called as “Primary Wire”. The Primary wire may contain 200 up to1200 pairs.

Construction of MDF

MDF is actually a long steel rack which is accessible from both sides. On one side of the steel rack Termination blocks are arranged horizontally and at the other side the termination blocks are arranged vertically.

Cables coming from exchange (Switch room) are terminated at the horizontal blocks whereas cables coming from external network are terminated at vertical blocks.

Inside Plant

MDF is actually the point where the Local Exchange ends, so the Local exchange and MDF are the basically “Inside Plant”.

Outside Plant

All the cables, towers, poles, cabinets till the DP are referred as the “Outside Plant”.

Cabinet

It’s a metallic bar from which further connections to the subscribers are given.

The wire coming out of the cabinet to the DP is called as Secondary wire.

DP:

DP is abbreviation of “Demarcation Point”. One DP contains 10 connections or pairs of wires coming from it, which go towards 10 subscribers. The wires which are coming out of DP are called as “Drop Wires”. DP is located at the “Telephone Pole”.

CHPATER NO 5

SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT

Multimedia and Broadband department of the PTCL offers some services, which are discussed below:

5.1 Services Nationwide

At National Level it provides its customers with the following services.

5.1.1 Broadband Pakistan

(Pakistan Telecommunication Company Limited, p. )

[pic]

PTCL is now the leader in consumer broadband in Pakistan, leading the country into 21st century.

Experience the Internet at its fastest with high-speed access from Broadband Pakistan, simultaneously, enjoy Voice service over the same telephone line without any extra cabling connections! Broadband Pakistan offers DSL service with unmatched reliability, affordability and connectivity.

Features

✓ Cost effective Always On Internet access

✓ High speed data download

✓ Unlimited download

✓ Free Modem

✓ Free Installation

✓ Convenient ordering on phone and web

✓ No upfront charges

Free E-mail and anti spam service for Broadband Subscriber

Pakistan oldest and largest IP service provider brings you a mark of association.

Where every PTCL Broadband Connection get a free Personalized e-mail ID for life and enjoy the most reliable, spam free service.

Highlights:

✓ PTCL broadband customers will get a free for life personalized e-mail account with 50mb of space.

✓ Broadband keeps you connected to high speed internet all the time.

✓ Economical packages for students

✓ Special packages for corporate and individuals

✓ Access to free movies, music, classical Pakistan plays, famous cricket matches, educational and religious contents exclusively for PTCL broadband customers.

✓ PTCL achieving the important milestone of taking broadband into over 167 cities/towns across Pakistan

Broadband Entertainment Portal (PTCL BUZZ)

[pic]

Now PTCL offers Pakistan's First Entertainment Portal completely free for its DSL Customers. Experience true broadband entertainment, listen or download melodies, songs, watch classic movies, Cricket Matches, PTV Plays, Online learning, Gaming, listen to religious Naats and lots of fun. 

Now your DSL connection is much more than just speed, it is entertainment and fun!

PTCL BUZZ is an entertainment portal which is FREE & EXCLUSIVELY AVAILABLE only for PTCL broadband users. PTCL Buzz has a huge library of content including the best of English and Urdu movies, dramas, Sports, Live radio, Religious programmes and over 10,000 songs to choose from.

5.1.2 Smart TV

(Pakistan Telecommunication Company Limited, p. )

Launched for the first time in Pakistan using the flexible Internet Protocol (IP) technology, PTCL’s Smart TV is service which allows customer to be more interactive and more in control with their TV service as compared to conventional TV broadcast or cable TV. Smart TV delivers television programs to households via broadband connection and requires a subscription, a set-top box, and offers key advantages over existing cable TV. You will now be able to:

✓ Playback / Rewind live TV channels at any time

✓ Parental Lock facility on any channel

✓ Search and select favorite programs by using ‘Electronic Program Guide’. Viewers have full control over functionality such as rewind, fast-forward, pause, and so on.  

✓ Watch DVD quality movies on demand from our library of over 500 titles.

✓ Watch 100 plus digital quality TV channels.

Features and Benefits of ‘Smart TV’ 

Smart TV provides advanced features and services that are not possible with traditional broadcast television systems. These advanced features include Time Shift Television (TSTV), Parental Control, Electronic Program Guide (EPG), Global Television Channels, Video on Demand (VoD), Near Video on Demand (NVoD) and many more interactive features.

[pic] Time Shift Television (TSTV) 

Time Shift Television is an exciting feature that allows viewers to playback live TV channels at any time they want. So when the viewer misses an important part of a movie, a play or a sporting event, he can view it by ‘rewinding’ that particular channel (displaying the symbol  [pic]), watching the missed part and then coming back to live action. This function will be available to the TV viewers for the first time in Pakistan and only through the PTCL Smart TV service.

Parental Control

This feature enables parents to restrict certain channels which are not suitable for juvenile viewing. Restriction is enabled by assigning a password to particular channel(s) thus empowering parents to control the content their children can watch.

EPG (Electronic Program Guide)

Electronic Program Guide (EPG) is an extremely responsive and feature-rich application that manages viewer interaction during channel and program selection. It is an on-screen guide to schedule broadcast television programs, allowing viewers to navigate, select, and discover content by time, title, channel, genre, etc, by use of their remote control. It also provides access to billing details, changing password and managing favorites.

VOD (Video On Demand)

 Video on Demand is a service that provides end users to interactively request and receive videos. VOD permits a customer to select a program from a catalogue using EPG (Electronic Program Guide). The play out of the selected movie starts nearly instantaneously on the customer's TV. A film that is chosen, for example, will be available for multiple viewing during 24 hours without any extra charge.

NVOD (Near Video On Demand)

NVOD is another exciting feature working like a community TV Channel. A number of channels are allocated for NVOD. Popular or recently released movies and programs are played on NVOD channels and are available to all Smart TV viewers. Difference between VOD & NVOD is that VOD is a personalized service catering only to individual needs, on payment whereas NVOD is like community cinema available to all Smart TV customers at no extra cost. In case of NVOD channels, customer feedback plays a pivotal role in content selection.

5.1.3 EVO Wireless Broadband

(Pakistan Telecommunication Company Limited, p. )

Experience the evolution of the broadband revolution with PTCL Evo - the ultimate solution for high speed internet access on the move. Just plug and play or work at home, in the office or anywhere in between. There’s no end to your imagination nor to what you can do with Evo.

✓ Superior 3G experience.

✓ Broadband Internet in your pocket

✓ Unlimited downloads!

✓ EV-DO Roaming in Karachi, Lahore & Islamabad/Rawalpindi - Nationwide Roaming through automatic switch over to 1 X in non EVDO Coverage areas.

✓ Average download speeds from 300 kbps to 500 kbps!

✓ Access rich media applications like live video streaming, web casts, online games and a host of other applications.

✓ USB Interface - Compatible with Desktops & Laptops.

✓ Plug & Play - Instant Connectivity

Features

✓ Enhanced 3G network technology for faster downloads and browsing.

✓ Mobility/ Portability: Internet on the go - whenever and wherever

✓ High speed internet experience: Supports entertainment services such as music, video streaming, images/ videos/ files sharing etc.

✓ Simplicity: Faster deployment, easy to move

✓ Provides superior Value and Quality of service through Reliable, Secure, High-availability network

✓ Supported OS: Windows 2000 / XP / Vista/Mac OS.

Benefits

Never Before Speed:

With PTCL Evo Wireless Broadband’s 3G network technology you now have access to internet at super fast speeds using the new USB Modem & PCMICA card.

 

Internet on the Go:

You now have the convenience of being able to access PTCL Evo Wireless Broadband from wherever you are.

Plug and Play:

All you now need to do is just plug the USB Modem/PCMICA into your Laptop / Desktop PC and you are ready to access a whole new world of high-speed internet connectivity.

Unlimited Downloads:

With Evo Wireless Broadband you get Unlimited Downloads! There is no limit to the amount of data you can download or upload. Since there is no limit to your imagination so why should there be any limit to what you can do with Evo!

Hassel free/Wireless:

With Evo sleek and stylish devices, you are now completely free from wires.

USB Interface:

With the USB port interface you can now simply plug the USB Modem device into either a Laptop or your Desktop PC and get ready to access high-speed internet connectivity.

Multifunctional Device:

The device also supports your Laptop / Desktop PC earphone and microphone. By inserting a Vfone RUIM you can use your Evo device to make/receive voice calls or send/receive SMS.

5.1.4 E-Learning Portal

(Pakistan Telecommunication Company Limited, Oct-Dec 2008, p. 15)

E-Learning is a comprehensive easy-learning program that delivers more than 1500 affordable, certification-level IT, desktop and professional development courses through the internet. Allowing you to learn anytime, anywhere for a fraction of the cost of class-based training. EasyLearning courses not only provide you with new skills that improve your prospects in life, but also give you free access to hundreds of work opportunities posted by businesses worldwide on their free website, Serebra Connect. You can start earning income from your skills immediately after graduating. The more skills you have, the better the opportunities you will get.

[pic]

To promote and introduce this valuable service, PTCL teams have conducted free distribution of Easy Learning Cards to Educational Institutes, to corporate clients, Broadband and Vfone customers. EasyLearning will not only fulfill the Corporate Social Responsibility for PTCL but will literally promote other services and products of PTCL like Broadband, Vfone etc.

5.2 Services in Bannu

Of the Above Nationwide services, Bannu (Where I did my Internship) have only the service of Broadband Pakistan.

CHAPTER NO 6

DUTIES PERFORMED DURING THE INTERNSHIP

6.1 Office Work

During my internship, I performed some duties at the office of the Multimedia and Broadband, PTCL Bannu. These duties assigned to me are listed below.

6.1.1 Taking Orders from Customers:

I used to take the orders from the new customers, Customers either have to call to the office or they can also walk in to the office and place the order.

6.1.1.1 Regular Customer

The following information are collected from the customer

a. Name:

b. Father Name:

c. Phone No:

d. Mobile No:

e. Address:

f. Package to choose:

6.1.1.2 Customer as a Student

The following information are taken when any student place an order

a. Student Name:

b. University/College

c. Registration No in the Institute:

6.1.1.3 Forms

The following one or two forms are used (2nd form for student package if required) for the collecting of order.

6.1.2 Order Entry into the Database

After taking of the order, I used to work on the Computer to enter the information into the database and to issue a username and password for the customer along with the allotment of ADSL Modem

The Following Screen Shots of the Computer Software which were used

[pic]

Fig: Computer Software Screen 1

[pic]

Fig: Computer Software Screen 2

[pic]Fig: Computer Software Screen 3

[pic]

Fig: Computer Software Screen 4

[pic]

Fig: Computer Software Screen 5

6.1.3 Complaint Management System Handling

The officers also used the software system to manage the complaints of the customers. This Software was called Complaint Management System (CMS)

The following are the screen shots of the software used for this purpose:

[pic]

Fig: CMS Screen 1

[pic]

Fig: CMS Screen 2

[pic]

Fig: CMS Screen 3

From this software system, the complaint was assigned to Linemen or CPE Installers as required and then notification issued accordingly.

4. Email Service used:

The officers also used and online Email application in their offices for contacting with their higher Managers or Bosses. Following is the Login Screen Shot of the Online Email Software System.

[pic]

6.2 Field Work

During at internship, I performed some duties at the field. These duties are mentioned below:

6.2.1 Installation:

I performed Installation for the customers who placed orders the day before. I used to take the Modem issued, write down the username and password of the customer, and prepared to do the installation. There are different methods to do the installation for different modems, but I mention here only one modem’s setting.

6.2.1.1 Modem Used:

( Home Gateway EchoLife HG510

Front Panel:

[pic]

Description of Front Panel:

|Indicator |Color |Status |Description |

|POWER |Green |On |The HG510 is powered on |

| |Green |Off |The HG510 is not powered on |

|LAN 1-4 |Green |On |The Ethernet Interface is connected |

| | |Blinking |Data is being transmitted through the Ethernet port |

| | |Off |The Ethernet Interface is not connected with the network cable |

|ADSL |Green |On |The HG510 is activated |

| | |Blinking |The HG510 is being activated |

| | |Off |Telephone line is not connected or the next activation is being |

| | | |prepared |

|INTERNET |Green |On |WAN is connected and no data transmit through the ADSL interface |

| | |Blinking |Data is transmitting |

| | |Off |Fail in the bridge/router mode |

Rear Panel:

[pic]

Description of Rear Panel:

|Interface/Button |Description |

|ADSL |It is used to connect with the Modem interface of a splitter. |

|RESET |It is used to restore the default settings of the HG510. |

| |Once you use this function, all your customized settings will be lost. Therefore, |

| |be careful with it. |

|LAN 1 – 4 |It is used to connect with a computer or a switch. |

|POWER |It is used to power on/off the HG510. |

|ON/OFF |It is used to connect with the power adapter |

6.2.1.2 Connecting HG510 MODEM:

[pic]

I used to connect the modem according to the above diagram. The above diagram shows the STB and Hub connections too, whereas, I used to connect only the single PC. After this, I used to do the configuration for the first time, in order to make it able for the single PC to connect to the World Wide Web. Below is mentioned the configuration instruction of the HG510 Modem.

Step 1: Connecting to the Splitter, Power Connection & LAN cable.

1. Line hole connects to PTCL wire or Wall phone Jack (RJ-11 Jack).

2. Modem hole connects to the DSL jack of the ADSL CPE (Customer Premises Equipment).

3. Phone hole connects to a telephone set.

4. Connect the Power Adapter to the AC power plug and attach the connector of adapter to the CPE and switch it on.

5. Attach one end of LAN wire (RJ-45) to the LAN interface of CPE and the other end to the LAN wire to the LAN interface of computer’s LAN card.

6. Link Indicator lights will lit up and show the connectivity. ADSL light will start blinking and soon will be static as a sign of connectivity with our system, if the line is properly jumpered in PTCL premises with the DSLAM (Digital Subscriber Line Access Multiplexer).Joint less and direct cable line from the nearest PTCL pole or cabinet must be connecting to your splitter and then all the phone extensions must be taken from the phone hole of splitter. The Drop wire distance from PTCL pole or Cabinet must not be ideally more than 50 meters.(Twisted pair wire can be longer)

Step 2: ADSL Configuration in CPE and Computer

1. Go to Start Menu < Control Panel < Network and Internet Connections < Network Connections. Check that the Local Area Connection is enabled. Right click local Area network and click properties. Following window will be shown.

[pic] [pic]

2. Double click “internet protocol (TCP/IP)”, Check “Use the following IP address” and make the following settings:

IP Address: 192.168.1.3

Subnet Mask: 255.255.255.0

Gateway: 192.168.1.1

Then, check “Use the following DNS server addresses” and make the following settings:

Preferred DNS Server: 203.99.163.240

Alternate DNS Server: 203.135.0.170

3. Now open Internet Explorer and write “192.168.1.1” in address bar and press enter. There must not be any proxy setting in the internet Explorer.

A small pop up window will open as shown in the figure below and ask ”User Name” and “Password” for opening the CPE’s interface.

Enter User Name: “admin” and Password: “admin” and press OK.

4. Following page will be displayed after entering correct User name and Password:

[pic]

5. Click the Device Info link on the left hand side tabs, more options will be shown. Click Statistics and further more options will be shown, among them select ADSL.

[pic]

[pic]

6. Clicking ADSL will show the ADSL line parameters, Note the SNR Margin and Line Attenuation. SNR must be higher than 08 dB and Line Attenuation must be less than 45 dB for establishing a stable DSL connection.

[pic]

7. Select “Advanced Setup” from the left hand tabs and following window will be displayed

[pic]

8. “Wide Area Network (WAN) Setup” window is shown displaying the list of default connections. Check all of them except one and click remove button.

9. Edit the connection by pressing the Edit button.

[pic]

10. Enter the values of VPI = 0 & VCI = 103 for copper (Note: For ONU use VPI=8 & VCI=81) and check “Enable Quality of Service” and click Next as shown under.

[pic]

11. Select “PPP over Ethernet PPPoE” and click Next.

12. Enter the Username = 051+telephone No. of subscriber e.g., (0512255678) and Password = New Product No. as provided on External Construction Orders e.g., (1130000xxxx).

[pic]

13. Uncheck the “Enable Firewall” checkbox and click Next as shown below.

[pic]

14. “WAN Setup Summary” page is displayed showing the settings/configurations, click Save button to save the configurations.

[pic]

15. Click Save/Reboot, a message window is shown, click OK to save the changes.

16. DSL Router Reboot window is shown. Wait until the next window is shown displaying the Device Info.

[pic]

[pic]

17. Go again to Internet Protocol (TCP/IP) Properties and Select Obtain an IP address automatically and leave the DNS server addresses unchanged as shown in the picture below and press Ok.

[pic]

Open the Internet Explorer and start browsing the sites for successful configuration and DSL connection establishment.

6.2.2 Trouble Shooting / Fault Rectification:

I used the following table of solutions for the specified symptoms each time found at the customer’s premises.

|Symptom |Solution |

|The Power indicator is not on |Ensure that the power adapter matches the HG510. |

| |Ensure that the HG510 is connected to the power supply properly. |

| |Ensure the Power button is pressed. |

|The ADSL indicator is not on |Ensure that the ADSL line is connected properly. |

| |Ensure that the telephone line works normally. You can test with a telephone. |

| |Ensure that there is no capacitor or diode in the connection box. |

|The LAN indicator is not on |Ensure that the provided network cable is used. |

| |Ensure that the cables are connected properly. |

| |Ensure that the network adapter indicator of your computer is on. |

| |Ensure that the NIC is working normally. Right-click My Computer to select Properties; Select Hardware >|

| |Device Manager; check whether there are devices marked with ? or ! under Network adapters. If there are |

| |any such devices, delete and re-install them; or change the NIC slot. Change the NIC if the problem |

| |persists. |

|The Internet cannot be accessed |Take the most commonly used access mode (a dial-up software is installed on your computer) as an |

| |example: |

| |Ensure that no problem listed above exists. |

| |Ensure that the dial-up software is correctly installed and set on your computer. |

| |Ensure that you have entered the right user name and password. |

| |If you still cannot access the Internet after the dial-up operation, check if the Proxy server on your |

| |IE is correctly configured. The Proxy server must be disabled. |

| |Try different Web sites, in case some Web site fails. |

| |Try to stop the dial-up connection and to re-establish the dial-up connection 5 minutes later. |

6.3 Marketing

I used to market the services offered by the Multimedia & Broadband Department in the different areas of the Bannu. Mostly the areas were the parts of Main City of Bannu. There we contacted the Jewelers at the top.

6.4 Advertising

We also did advertising for the service of MMnBB Department. The department provided us by their pre-printed pamphlets and banners which we used to display in certain places of the Bannu Region. These pamphlets were carried by us to the customer’s premises too whenever we have to go to any for installations or trouble shootings, and left the pamphlets there in order to attract the customer’s friends or relatives to it.

6.5 Customer Facilitation Camps

We at the time of internship also launched customer facilitation camps at different areas of Bannu in order to make the people aware of the services offered. Of the places includes the University of Science & Technology Bannu’s Management Sciences Department and Information Technology Departments where we convinced enough students and teachers who availed the facility of Broadband Pakistan.

CHAPTER NO 7

FINDINGS AND RECOMMENDATIONS

In this chapter, I am going to discuss the findings and my view of recommendations which I faced and thought during the internship. These findings and recommendations will help the organization to serve the customers in a more better way and will enhance their capabilities of performing earning at the area of Bannu and they will get the high value then those upcoming competitors of it.

7.1 Findings

Below are some of the observations which I did during my internship duration. I mention it here for the purpose to enhance the capabilities of the organization of my Area if these are considered by the managers. They will also have an edge on the upcoming competitors of them and will not let them loose their potential customers.

1. No proper support from the top managers.

2. The employees were not trained enough and were not having enough knowledge about the work they were performing.

3. Less educated staff reduces the performance growth of the department in general and of the organization as a whole.

4. No 24/7 local support available.

5. No full co-ordination with the other departments.

6. No proper procedure of installing new connections due to which the complaints increase and also some customers loose their confidence in the Broadband connections.

7. Internees were performing all the travel to the customers, advertising, and marketing expenses by their own hence making them less effective to the organization.

7.2 Recommendations

Below are the recommendations which I found about the organization during my stay with them for the purpose of internship. If these recommendations are acted upon, the organization will be in a high profit then it is going now and high number of customers will be attracted to them.

1. There should be a proper flow of communication between top and low level mangers.

2. The employees should be sent for the national level training camps so that they can serve the customers in a better way.

3. There should be appointed a well educated staff for the better growth of the organization.

4. Some setup for the 24/7 support should be made for the local peoples.

5. Some techniques should be developed by the top level managers to start proper co-ordination among the different departments.

6. There should be a proper procedure of installing new connections to the new customers of Broadband. Like Line testing, etc.

7. There should be some allowance for the internees for the assigned work so that the organization and the internees both get benefits.

CHAPTER NO 8

SWOT ANALYSIS

8.1 Strengths

1. Best services in the Nation.

2. Personal Network Nationwide.

3. Low Rates.

8.2 Weaknesses

1. No proper maintenance of the installing connections.

2. More Cable Breaks.

3. Un educated Staff.

4. Un trained Staff.

8.3 Opportunities

1. Large Market

2. No Competitors (local)

3. Fresh graduates from the local University to hire so they will give the organization more efficiency as the locals are more patriots.

8.4 Threats

1. Potential customers are loosed due to no proper installation procedures of new connections.

2. Upcoming competitors.

8.5 SWOT Matrix

|Strengths |List strengths |Opportunities (O) |List opportunities |

|(S) | | | |

|Weaknesses (W) |List weaknesses |Threats |List threats |

| | |(T) | |

| | |Strengths – S | |Weaknesses – W |

|SO Strategies|Use strengths to take |1 |Best service in the nation. |1 |No proper maintenance of the |

| |advantage of opportunities | | | |installing connections. |

| | |2 |Personal Network Nationwide. | | |

| | | | | |More cable breaks. |

| | | |Low Rates |2 | |

| | |3 | | |Uneducated Staff. |

| | | | |3 | |

| | | | | |Untrained Staff. |

| | | | |4 | |

|WO Strategies |Overcome weaknesses by | | | | |

| |taking advantage of | | | | |

| |opportunities | | | | |

|ST Strategies |Use strengths to avoid | | | | |

| |threats | | | | |

|WT Strategies |Minimize weaknesses and | | | | |

| |avoid threats | | | | |

| |Opportunities – O | |SO Strategies | |WO Strategies |

|1 |Large Market. |1 |Do More and More advertising and |1 |Experts from the market should be |

| | | |Marketing to be spreader before the | |hired to make proper procedures and |

|2 |No Competitors. | |competitors arrive. | |testing for the new connections. |

| | | | | | |

|3 |Fresh graduates from the local | |Make more customers before the | |Repair the cables on the time to get |

| |university (UST Bannu) |2 |competitors arrive |2 |edge on the upcoming competitors. |

| | | | | | |

| | | | | |Hire the fresh graduates for more |

| | | | | |efficiency. |

| | | | |3 | |

| |Threats – T | |ST Strategies | |WT Strategies |

|1 |Potential customers are loosed due to|1 |Experts should be hired to make proper|1 |Maintain the proper testing of lines |

| |no proper installation procedures of | |procedures and testing for the new | |before installing new connections. |

| |new connections. | |connections. | | |

| | | | | |Repair the cable breaks on time to |

| |Upcoming competitors | |Use promotion of low rates, and |2 |avoid loosing the potential customers.|

|2 | |2 |personal networks for more edge over | | |

| | | |the upcoming competitors. | | |

| | | | | | |

BIBLIOGRAPHY

1. Pakistan Telecommunication Company Limited. (n.d.). PTCL. Retrieved from PTCL Website:

2. Pakistan Telecommunication Company Limited. (2009). Specialized Module Access Network (DSL & IPTV). Telecom Staff College Haripur.

3. Pakistan Telecommunication Company Limited. (Oct-Dec 2008). TeleNEWS.

4. Sajjad Imtiaz. (2008-09). Internship Report on PTCL. Internship Report, Islamabad.

-----------------------

[1] Email: Yasin.khan@.pk

[2] Email: yasin.khan@.pk

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Manager

CPE installers

A.M

S.M(MM&BB)

Internship Department

U.D.C, L.D.C, Stenos etc.

Line man, Tech: Cable etc.

Tech:, Cable, Line man etc.

E.S (Switch)

Engineer

Engineer

R.O

Assistant Clerks

Ass: B.M

Engineer

Business Manager

S.E(switch)

S.E (as above)

A.D.W

A.D.W

S.A.O

D.A.O

S.E Cord

S.M(HR)

S.M(D&Sp Project)

S.M(Switch)

S.M(Ops)

S.M(Fin)

G.M (A/N(D&M))

E.S (Bus)

T.O, Tech:, Wire man etc

E.S develop

Internship Department

A.M

CPE installers

Manager

S.M(MMnBB)

S.M(HR)

S.M (D & Sp Project)

S.M(Switch)

S.M(Fin)

G.M (Functionality & Administration)

EVP

SEVP

President

Cabinet

Customer

Demarcation Pole

Inside Plant

Optical Fiber

Server

MDF

DSLAM

Primary Cable

Outside Plant

[pic]

[pic]

[pic]

[pic]

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