Board Resolution Approving Change of General Manager



Ahmad Hammoud

Profile

Ahmad Hammoud is an experienced strategic communications consultant with a diverse background including print journalism, agency practice, broadcast and new media. Ahmad has been communicating from, and within the Arab world since 1998 starting off as a features writer for various print publications, including Lebanon's Daily Star, one of the most respected English language dailies in the region.

Ahmad then moved on to agency work, growing his PR and communications expertise by servicing some of the most challenging briefs at MS&L and Hill & Knowlton's regional operations. Working across a variety of different industries and practices, Ahmad played instrumental roles in delivering the communications results for a variety of different clients and campaigns, including Saudi Telecom's IPO, Etisalat, Nokia ME, General Motors ME, Booze Allen Hamilton and Cisco Systems ME.

Moving on to broadcast media, Ahmad spent three years leading the PR team at MBC Group & Al Arabiya, which in addition to being a truly global communications mandate, offered a unique blend of communications best practice, media neutral planning as well as cutting edge broadcast and new media insights.

A truly bilingual communications trainer and consultant with more than ten years of core experience and proven competencies in strategic communications, media, marketing, PR, brand and campaign management

Personal Information

|Birth Date: |10 June 1976 |Mobile: |+971 50 457 7985 |

|Gender: |Male |Email: |am_hammoud@ |

|Nationality: |Lebanese | | |

Professional Experience

|August 2009 – present |Senior Consultant – government communications capacity building project |

| |Pinnacle Public Relations |

| |Company Industry: Training, consultancy |

| | |

| |Pinnacle Public Relations is the largest |

| |PR training company in the world specializing in training of mid-senior level PR and communications |

| |professionals. |

| | |

| |•Seconded full-time within the central government communications office of a GCC country |

| |•Guided the development of communications strategies for 18 ministries and federal entities based on|

| |cabinet approved criteria |

| |•Ran various training and capacity building workshops and training programs for senior government |

| |communications staff |

| |•Completed an audit of government communications capacity at different ministries and federal |

| |authorities |

Due to the nature of our clients I have signed a NDA hence I am not able to elaborate further in writing, I am happy to discuss in general when given the opportunity to meet face to face.

|September 2006 – July 2009: |Group Public Relations Manager |

| |MBC Group & Al Arabiya |

| |United Arab Emirates |

| |Company Industry: Broadcast, online and print media |

| | |

| |Founded in 1991, MBC Group is the largest mass media player in the Arab region with a diverse mix of|

| |free-to-air news and entertainment satellite TV and radio channels, several online portals and a |

| |weekly lifestyle magazine. |

| | |

| |Responsibilities: |

| |• Oversaw the external and internal communications and public relations functions of the group and |

| |served as a senior PR and communications adviser to the top management on key strategic issues. |

| |• Led a team of seven subordinates, formulated the group wide annual PR plan, defined key milestones|

| |and growth path, devised strategies and plans for all brands from TV to radio, new media and other |

| |business units, as well as publicity for all on-screen celebrities. |

| |• Spearheaded the execution of several integrated marketing communication campaigns from strategy |

| |development to budgetary management, brand management, publicity, results and performance mapping. |

| |• Maintained and enhanced strategic relationships with local, regional and international media, |

| |consumers and industry partners in addition to ensuring all disseminated communication is consistent|

| |with corporate messaging and values. |

| |• Tracked media coverage, analyzed and reported results. |

| |• Assessed current PR systems and processes, identified best practices and reviewed group dependency|

| |on external agencies, proposed and implemented alternative solutions. |

| |• Supervised copywriting for all group collaterals, streamlining English & Arabic writing offerings |

| |and developed a targeted messaging and dissemination approach for each target audience and media |

| |profile. |

| |• Mentored and coached the PR team , training and retaining star-performers and continuously |

| |measuring performance. |

| | |

| |Notable Achievements: |

| |• Al Arabiya News Channel chosen by President Barak Obama for his 1st global media interview, led a |

| |global PR campaign to profile Al Arabiya as the most credible, neutral and objective Arab News |

| |channel. |

| |• Developing Turkish dubbed series, a new genre in the region which first aired on MBC, into a |

| |regional social and cultural phenomenon, 85 million viewers watched the last episode of the show, |

| |placing it on top 10 global TV shows of 2008. |

| |• Organized the launch campaigns and events of five new channels; MBC Action, Wanasah, MBC+ Drama, |

| |MBC Persia and MBC Max, as well as the 5 year anniversary event of Al Arabiya which brought together|

| |more than 300 of the world’s most prominent celebrities, statespeople diplomats and journalists. |

| |• Led the PR campaigns of MBC1’s Ramadan program line-up for three years throughout which the |

| |channel maintained its position as the highest rated free-to-air channel for Arab viewers around the|

| |world. |

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|November 2003 - September 2006: |Account Manager - Senior Account Manager |

| |Hill & Knowlton |

| |United Arab Emirates |

| |Company Industry: PR Consultancy |

| |The company founded in 1927 is part of the WPP Group and is among the top five global PR companies. |

| | |

| |Key Clients: |

| |• Emirates Telecommunication Corporation - Etisalat (in-house consultant) |

| |• General Motors Middle East |

| | |

| |Responsibilities: |

| |• Developed and implemented broad spectrum PR initiatives to create awareness and organized |

| |publicity coverage across local, regional and international media. |

| |• Oversaw a wide variety of client servicing functions including PR planning and media monitoring, |

| |gathered market intelligence, liaised across client pool and served as the strategic and media |

| |counsel on matters of regional importance. |

| |• Played a vital role in the creative process right from concept development to final brief |

| |presentation through a rigorous process of planning, research and conferring with the client to |

| |ensure satisfaction. |

| |• Undertook editorial development activities on Arabic and English assignments, performed |

| |translation and proofreading of copy, managed events and oversaw media relations at key events. |

| |• Actively participated in new business development and spearheaded activities of research, pitch |

| |development and presentation for the company’s target market and clientele. |

| | |

| |Notable Achievements: |

| |• Along with the H&K PR team, contributed to the integrated marketing communications campaigns that |

| |led to continuous record breaking sales results for General Motors Middle East. |

| |• Acted as a coach and mentor to the agency’s more junior staff on all matters relating to regional |

| |media relations and Arabic editorial content and developed region-wide guidelines and best-practices|

| |for others to follow. |

|August 2002 - November 2003: |Account Executive - Senior Account Executive |

| |Manning Selvage & Lee |

| |United Arab Emirates |

| |Company Industry: PR Consultancy |

| |The company is a leading global communications firm and part of MS&L Worldwide, a network of |

| |communications brands and consultancies with 54 offices in North America, Latin America, EMEA and |

| |Asia, as well as an extensive affiliate network. |

| | |

| |Key Clients : |

| |• Nokia |

| |• Booze Allen Hamilton |

| |• Global Education Management Systems |

| |• Saudi Telecom IPO |

| |•,Cisco, Philips, MasterCard |

| | |

| |Notable Achievements: |

| |• Working with specialized financial PR consultants from Capital MS&L in London, acted as the lead |

| |executive on one of the agency’s most important briefs: Saudi Telecom IPO. The campaign aimed at |

| |ensuring the success of the country’s first and most significant privatization initiative and IPO. |

| | |

| | |

|January 2001 - July 2002: |Assistant Manager - Call Centre |

| |Gulf Bank |

| |Kuwait |

| |Company Industry: Banking |

| |The bank is the country’s second largest and fastest growing commercial bank and the industry’s |

| |leading financial services provider. |

| | |

| |Responsibilities: |

| |• Played a key role in the planning, design and continuous development of the business processes and|

| |the operational structure of the newly launched call center. |

| |• Led and directed the potential of the call center group into a coherent and powerful team effort |

| |as well as actively participating in most marketing activities. |

| |• Crafted and clarified client's requirements at both executive and operational levels and developed|

| |special contact management tools to measure quality, productivity and capacity utilization. |

| |• Achieved goals envisaged as per SLA's and quality standards and generated periodical reports on |

| |KPI's of calls, agent productivity and efficiency. |

| |• Participated in the identification of the individual and departmental training needs and |

| |development of appropriate training materials. |

| |• Spearheaded departmental and cross-functional problem resolution initiatives, adapting procedures |

| |toward providing seamless service interface and meeting short and long-term needs of impact |

| |functions. |

| | |

| |Other Relevant Experience: (1996 - 2000) |

| |• Volunteered for the Movement for People’s Rights in Beirut 1996 - 2000. |

| |• Solar Eclipse Sponsorship Campaign in Beirut in 1999. |

| | |

| |• Feb '98 - Dec '00 : |

| |Freelance Journalist, The Daily Star (English Language Daily) Beirut, Lebanon. |

| |• Jun '98 - Jun '99 : |

| |Freelance Researcher, MEMAC, Lebanon |

| |• Oct '97 - Jan '99 : |

| |Teacher, American Language Center, Lebanon. |

| |• Nov '96 - Sep '97 : |

| |Telemarketer, Hospitality Marketing Consultants, Lebanon. |

Education

| |Beirut Arab University |

| |Bachelor of Business Administration |

| |American University of Beirut |

| |Faculty of Engineering |

| |New English School, Kuwait |

| |GCE A Levels: Physics, Mathematics, Chemistry |

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