ASSOCIATED STUDENTS UCLA



ASSOCIATED STUDENTS UCLA

BOARD OF DIRECTORS

Services Committee

November 4, 2005

Noon

Ackerman Union 2412

MINUTES

Members Present: Matthew Bukirin, Undergraduate Representative; Gustavo DeHaro, Undergraduate Representative (CHAIR); Werner Hirsch, Non-Student Representative; Melanie Ho, Graduate Student Representative; Craig Kaplan, Non-Student Representative; Dorothy Kim, Graduate Student Representative; Jerry Mann, Student Support Services & Student Union Director; Robert Naples, At-Large Member; Lisa Raigosa, Recording Secretary; Robert Williams, Executive Director

Members Absent: None

Other Board Members Present: Richard Orgell, Alumni Representative

Guests: Cindy Bolton, ASUCLA Food Service Associate Director; Rich Delia, ASUCLA Finance Director

Call to Order

Mr. DeHaro called the meeting to order at 12:02 pm.

Approval of the Agenda

Mr. DeHaro asked if there were any changes to the agenda. There were no changes. The agenda was approved by consent.

I. Approval of the Minutes

Mr. DeHaro asked if there were any changes to the meeting minutes of October 14, 2005. There were no changes. The October 14, 2005 Services Committee Meeting Minutes were approved by consent.

II. Executive Director’s Report

Mr. Williams presented the Executive Director’s Report.

1. Financials: Financially, the Association is continuing to do well and is on track. The football team’s success continues to have a positive effect on Bearwear sales.

2. Capital Projects:

• Taco Bell – sales are tracking close to last year though they are down some from day to day. Currently, Taco Bell sales account for approximately 30-33% of the food sales in the Cooperage.

• Broad Arts – There is a meeting taking place soon with the architects of the building. There is likely going to be a period of time during which the designers will be pitching ideas for approval to the architects. The campus architect believes the building architects will want the designs to be reworked before they are approved.

• Jamba Juice – Based on original plan of the Jamba Juice space, they have sent a sketch indicating their idea for the set-up of the location. They show a section with basic Jamba Juice style seating along with columns which would separate out a lounge-style space with “pod” areas that are more private. The committee discussed different options for containing the study space including using small half walls, Plexiglas walls, curtain panels, and blocks of carpeting to delineate the space. Overall, the committee liked the ideas but would like to see more specific ideas from Jamba about how to separate out the space.

• Employee Appreciation Sale: The Sale will take place from November 18-23 and will be for 33% off all regularly discountable merchandise. In addition, the Store will have a staff and faculty sale for 20% on December 7 and 8. Alumni Appreciation sale will take place November 15-20 and will include 20% off for online purchases or Alums can print a coupon from online and use it in the Store through November 27.

• Holiday Catalog: The holiday catalog is ready to go.

• Hair Salon: The hair salon is now doing nails. They have new equipment and may try to improve client privacy by putting up some partitions. A press release will be sent out to tell the campus about the new services.

• Nell & John Wooden Scholarship: Mr. Williams handed out a copy of the scholar profile for the individual who was selected for the $1000 Wooden Scholarship for 2006-2006. The student is from Santa Ana, California and attended Mater Dei High School.

III. Replacement of Copeland’s Sporting Goods

Mr. Williams announced that the Copeland’s staff is aware of the intended closure of the Copeland’s site in B-Level Ackerman Union. The space will be closing at the end of May. The Association is now pressed for time to find someone to replace them in the space.

Mr. Delia stated that a previous suggestion had been to bring in a Bath & Body type of store that sells similar types of products. Ms. Ho suggested that the space seems too large for just that type of product. Mr. Delia answered that they could have trouble attracting a large store into a small space and that management is looking for anything that makes sense in the location.

Ms. Ho added that there is not a Bath & Body type of store located in the Village and that one in the Store could be a good match. Mr. Delia stated that it’s a service that students could very well like to have so conveniently located.

Mr. Orgell asked why Copeland’s is leaving the space and whether or not ASUCLA can pick up the product that they are selling and do it themselves. Mr. Williams explained that Copeland’s sold out to a larger company and is now consolidating its locations. Their core demand was for athletic shoes.

Mr. Naples suggested looking at past survey results to see what type of service students have asked for in the past which may be appropriate to the space. If there is not adequate information, there is some time to generate a survey and find out those answers. He also asked if the Association is committed to the space being used for retail.

Mr. Orgell suggested that the location could be used as a consignment jewelry store for those individuals interested in short-term displays of their products. It could be similar to a street fair idea.

Mr. Delia stated that those types of products are sold frequently outside of the Store on the Patio. He added that the Copeland’s sales are mostly incremental.

Mr. Naples suggested that the space could be used for a dual purpose: a coffeehouse and lounge area. This could alleviate the long lines in the Kerckhoff Hall Coffeehouse and could provide additional lounge space which is always at a premium.

Professor Hirsh said that it is important to ask what the main elements are to consider in terms of services. Money plays a role but is not the only element to consider. There is also the appropriateness of using the space for what the university is about. Learning is done by one’s self and libraries are being replaced as the sites for developing knowledge. Places like coffee shops are the new places to gain knowledge. It is an opportunity for students to sit and learn from one another and express ideas. Professor Hirsch stated that Mr. Naples’ suggestion is one way to meet the obligations of furthering what the university is about.

Mr. Williams said that management would need to determine if a service like this would just cannibalize coffee sales and wouldn’t necessarily attract more customers. A lot of the management in the store feels that an open space to lounge and hang out is a good idea.

Mr. Delia added that the loss of Copeland’s means that the Association will need to replace about $120,000 in income. Mr. Williams suggested that there could be a way to incorporate the two ideas. He indicated that management will put together some ideas and perhaps do a survey to see what students are interested in seeing replace Copeland’s.

IV. Cooperage Remodel: Phase 2

Mr. Williams presented the A-Level Project design plan submitted by the campus architects and passed around a book of drawings that outline the plan. The main point of the plan is to open up the space on A-Level from the main corridor down to the patio on the south side of the building by bringing down the wall on the left side of the corridor. The space flows when the wall is out but would change the lounge feel that Jamba Juice is going for. Overall, the plan would mean that entail starting over with the Jamba Juice plans and adjusting the budget because the A-Level plan would be over the current estimate of $2.5 Million.

To answer the first question of whether or not to breach the wall, Mr. Williams suggested sticking with the current strategy on Jamba Juice. Mr. Williams suggested creating individual food units along the main wall which would have their own pull down gates that close them off. This would allow for the Cooperage to be open after hours for studying, concerts, or other event use. The walkway could be much more dynamic and the south side entrance could be very attractive. This would be a less expensive alternative.

Mr. DeHaro asked if there would be a change in the amount of seating that is available. Mr. Williams answered that there should not be an overall impact to seating since the salad bar would no longer be there and would, instead, be used for seating. He further explained that the scramble system is no longer efficient, as the Cooperage is not serving as many people as it used to.

The second issue is to discuss what will happen with the arcade games once Jamba is in place. One suggestion would be to temporarily house games in the Viewpoint Lounge. Ultimately, there could perhaps be a gaming wall in the Cooperage where tournaments could be held on the large screens. There could be an IM Sport model with tournaments. It would be a state of the art program.

Mr. Williams suggested that the designers be told to start fresh. Ms. Kim thought this would be a good idea.

Ms. Bolton added that management has worked collaboratively in reviewing the designers’ first drawings. They have agreed that the changes are dynamic and will make the A-Level a fun student space.

In light of the discussion of gaming options, Professor Hirsch stated that there is an increasing demand for the availability of software. Student will have their hardware but will need to have the option to buy software. It will be important to have an array of software programs available for purchase. The necessity will be more apparent five years from now.

Mr. Kaplan asked what the lifespan of the new Cooperage is expected to be. Mr. Williams answered that the current Cooperage lifespan was about 25 years. Mr. Mann added that the idea management is suggesting is more flexible than past models because individual units can be upgraded without closing down the entire area.

Mr. DeHaro commented that he likes the direction of the plan that management has for the space.

Mr. Williams will pass the recommendations of the committee and management on to the designers and ask them to incorporate them into the plans.

V. Student Tours Space Discussion

Mr. Mann stated that at the last meeting of Services it had approved a recommendation that went forward to the Board regarding the extension of the lease agreement with Campus Tours.

Mr. Williams asked the committee whether or not it had an opinion on whether Campus Tours should stay in Kerckhoff Hall.

Mr. Mann stated that Campus Tours likes the idea of being able to have its tours meet in the lobby of Kerckhoff Hall. There is a tremendous value in having tours start in the home of the Association.

Mr. Naples suggested that the Association, when it is ready to ask Campus Tours to vacate the space, have a solid idea of what it plans to do with the space. He recommended keeping the item on future agendas so that it continues to be discussed by the committee. He discouraged asking the group to leave without first having a plan of action.

Mr. Mann stated that he would continue to meet with Chad Brown and Mr. DeHaro to discuss the space.

On a side note, Mr. Mann presented photos of the new chairs that are being recommended for Kerckhoff Hall Meeting Room 152. The committee agreed that they were a good fit and go along with the décor of the room.

VI. Public Comment

None.

Ms. Kim moved, seconded by Ms. Ho, to adjourn the meeting. There being no objections, the meeting was adjourned at 1:21 pm.

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