Chapter 1—An Overview of Marketing

c. Due to privacy laws, a CRM system only disseminates customer information to those who are actually in day-to-day contact with customers. d. A company using a CRM system must view its customers as bits of data. e. All of these statements about a CRM system are true. ANS: A. The CRM system allows companies to make use of the 80/20 rule. ................
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