Introduction to Information Technology BTT1/20



|As we have discussed in class, the marketing mix is one of the core strategies that a business must consider in order to be successful. Using the 4 P’s and 2 C’s, |

|select 2 goods that you are familiar with and analyse the business’ marketing mix strategy by reviewing and describing each element: |

|Analysis of a Good |Product |

|PRODUCT | |

| | |

|( describe in detail what | |

|services/products/ideas they sell | |

|( what does it do? | |

|( need or want ? | |

|PRICE | |

| | |

|( describe the price range | |

|eg. very expensive $1000 e-watch) | |

|Low price – “Dollerama”) | |

|PLACE | |

| | |

|( in general, where are they located? | |

|( Busy area, convenience, high | |

|traffic? eg. Store – in mall, online | |

|( Sold regional/international | |

|PROMOTION | |

| | |

|( what forms of advertising do they | |

|use?eg. Print ad, commercial on tv | |

|( what types of promotions and/or | |

|sponsorships do they use? | |

|eg. Buy one get one free, coupons | |

|( Distribution Strategy: best way to deliver | |

|good: push or pull or combination | |

| | |

| | |

|CONSUMER | |

| | |

|( Target Market: describe who their | |

|typical customer | |

|(i.e. think of their age, gender, income | |

|level, where they come from, interests, | |

|education, etc.) | |

|COMPETITION | |

| | |

|( who is their direct competition? | |

|( who is their indirect competition? | |

|( how do they differ from their competition? | |

| | |

|Graphic of Item |[pic] |

| |X&ved=0ahUKEwiC8sH70f7KAhUksIMKHTIvAp4Q_AUIBigB#imgrc=BKmdQc_wag89FM%3A |

|( product/service graphic from the | |

|Internet or include a print ad or draw | |

|the good if you cannot find it digitally | |

|( include source url | |

|As we have discussed in class, the marketing mix is one of the core strategies that a business must consider in order to be successful. Using the 4 P’s and 2 C’s, |

|select 2 goods that you are familiar with and analyse the business’ marketing mix strategy by reviewing and describing each element: |

|Analysis of a Good |Product |

|PRODUCT | |

| | |

|( describe in detail what | |

|services/products/ideas they sell | |

|( what does it do? | |

|( need or want ? | |

|PRICE | |

| | |

|( describe the price range | |

|eg. very expensive $1000 e-watch) | |

|Low price – “Dollerama”) | |

|PLACE | |

| | |

|( in general, where are they located? | |

|( Busy area, convenience, high | |

|traffic? eg. Store – in mall, online | |

|( Sold regional/international | |

|PROMOTION | |

| | |

|( what forms of advertising do they | |

|use?eg. Print ad, commercial on tv | |

|( what types of promotions and/or | |

|sponsorships do they use? | |

|eg. Buy one get one free, coupons | |

|( Distribution Strategy: best way to deliver | |

|good: push or pull or combination | |

| | |

| | |

|CONSUMER | |

| | |

|( Target Market: describe who their | |

|typical customer | |

|(i.e. think of their age, gender, income | |

|level, where they come from, interests, | |

|education, etc.) | |

|COMPETITION | |

| | |

|( who is their direct competition? | |

|( who is their indirect competition? | |

|( how do they differ from their competition? | |

| | |

|Graphic of Item | |

| | |

|( product/service graphic from the | |

|Internet or include a print ad or draw | |

|the good if you cannot find it digitally | |

|( include source url | |

|As we have discussed in class, the marketing mix is one of the core strategies that a business must consider in order to be successful. Using the 4 P’s and 2 C’s, |

|select 2 goods that you are familiar with and analyse the business’ marketing mix strategy by reviewing and describing each element: |

|Analysis of a Good |Service |

|PRODUCT | |

| | |

|( describe in detail what | |

|services/products/ideas they sell | |

|( what does it do? | |

|( need or want ? | |

|PRICE | |

| | |

|( describe the price range | |

|eg. very expensive $1000 e-watch) | |

|Low price – “Dollerama”) | |

|PLACE | |

| | |

|( in general, where are they located? | |

|( Busy area, convenience, high | |

|traffic? eg. Store – in mall, online | |

|( Sold regional/international | |

|PROMOTION | |

| | |

|( what forms of advertising do they | |

|use?eg. Print ad, commercial on tv | |

|( what types of promotions and/or | |

|sponsorships do they use? | |

|eg. Buy one get one free, coupons | |

|( Distribution Strategy: best way to deliver | |

|good: push or pull or combination | |

| | |

| | |

|CONSUMER | |

| | |

|( Target Market: describe who their | |

|typical customer | |

|(i.e. think of their age, gender, income | |

|level, where they come from, interests, | |

|education, etc.) | |

|COMPETITION | |

| | |

|( who is their direct competition? | |

|( who is their indirect competition? | |

|( how do they differ from their competition? | |

| | |

|Graphic of Item | |

| | |

|( product/service graphic from the | |

|Internet or include a print ad or draw | |

|the good if you cannot find it digitally | |

|( include source url | |

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