Chapter 9—Product Concepts
The most likely reason that Ford stopped producing the Taurus automobile is: a. the car was not contributing to Ford’s profits b. the Taurus brand lacked brand equity c. the Ford Taurus did not create significant cognitive dissonance d. the automobile's brand could not be trademarked e. a change in the business market ANS: A. This was an example of a product line contraction. PTS: 1 REF: 135 ... ................
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