“Money Games: Profiting from the Convergence of Sports and ...
Anheuser-Busch, Inc. and Harley-Davidson Motor Company have forged core sponsorships of UFC events, which have a viewership base of millions. UFC can be seen on some form of television in over 120 countries and territories. UFC is the largest pay-per-view content provider in the world and is considered one of the fastest-growing sports in history. From June 2000 to 2008, Lorenzo served as ... ................
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