Chapter 11: Answers to Questions and Problems

You could instead calculate the area of the triangle under demand and above the MC/AC curve to get 5(0.5(18-8)) = $25. This formula would be correct if you could sell fractions of a unit, and generally will be the same as the discrete calculation for larger sales volumes. P 1 = E 1 1+ E 1 MC= -3 1-3 $40= 1.5 … ................
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