Chapter 9—Product Concepts
14. Harrison wanted a gas water heater. He watched newspaper ads until he found one on sale. For Harrison the water heater is a(n) _____ product. a. shopping b. convenience c. component d. unsought e. specialty ANS: A. Harrison is comparing ads looking for a low price. This is shopping product behavior. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App ................
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