University of Derby
JOB DESCRIPTION
|JOB TITLE |Digital Marketing and Communications Officer |
|DEPARTMENT |Recruitment and Marketing |
|LOCATION |Buxton |
|JOB NUMBER |0218-17 |SALARY |£25,978 - £28,559 per annum |
|REPORTS TO |Head of Recruitment and Marketing |
|Role Summary |
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|Do you have strong communication skills, with understanding and experience of the media and social media? Have you got a talent for copywriting? Are you |
|looking for an exciting opportunity to expand and apply your digital marketing and communication skills? |
|Buxton & Leek College is looking for an experienced Marketer to join its Recruitment & Marketing team and proactively seek opportunities to promote the |
|College through digital and PR channels. |
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|As part of this exciting role, the successful candidate will be able to demonstrate excellent and effective communication skills, including the ability to |
|build and maintain beneficial relationships with target media and stakeholders. |
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|If you have a relevant degree or equivalent qualification, or recent and equivalent experience in digital marketing and communications, plus the skills to |
|bring an innovative contribution to this role, this may be for you! |
|Principal Accountabilities |
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|In conjunction with the Head of Recruitment and Marketing, create and deliver the annual Digital Marketing and Communications plan to support the College |
|Marketing Strategy – this will include the planning and implementation of social media activity as well as digital advertising. |
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|Undertake environmental analysis to ensure digital marketing and communications are both proactive and reactive to external influences within the sector. |
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|Liaise with students, academic and wider support staff within the College, to source and generate content that can be used to promote BLC to external |
|stakeholders (e.g. prospective students, influencers, businesses and the Community) via the College website, social media, local news outlets and trade via|
|Press Releases. |
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|Manage, optimise and grow the main BLC social media channels |
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|Develop relevant existing and new social media channels to support strategy |
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|Ensure content confirms to data security requirements |
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|Create, innovate and develop the content of the Buxton & Leek College website to ensure that it is appropriate, dynamic, relevant, exciting and |
|contemporary. |
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|Using analytics, make recommendations to the Head of Recruitment & Marketing on ways to improve and develop the Buxton & Leek College website. |
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|Carry out visibility reviews and promote website usability and accessibility within wider team. |
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|Develop website pages from concept and create the building blocks for copy content and media rich content. This will include forms and other types of |
|online data capture. |
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|Ownership of BLC web page content and design, actively liaising with staff to ensure that pages are relevant and up to date. |
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|Work alongside the Marketing Officer to ensure that all offline and online Marketing and Communications activity is integrated. |
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|Develop and implement new and innovative digital marketing plans, to enhance traditional activity already in the Marketing and Communications plan e.g. |
|enhancement of Keep Warm and Enquiry Conversion communications. |
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|Develop and implement new, innovative content for digital advertising channels (to include, for example, copy, video, graphic outputs). |
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|Proactively ensure that all College materials and communications are produced and written in the corporate visual style, using the corporate tone of voice.|
|Undertake the tracking, analysis and reporting of Digital Marketing & Communications activity against agreed KPIs, identifying optimisation and testing |
|opportunities. |
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|Assist at open days/recruitment events where required, including helping to set up, assisting with registration, tours, obtaining customer feedback, etc. |
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|Adopt a professional approach in understanding and responding to client and customer needs. |
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|Act with due regard to Health and Safety. |
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|Adopt the University’s Core Values and Behaviours. |
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|Undertake any other reasonable duties within the overall function, commensurate with the grading and level of responsibility of the role. |
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|Person Specification |
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|Essential Criteria |
|Qualifications |
|Relevant degree or equivalent experience. |
|Experience |
|Experience and demonstrable success in a similar role. |
|Experience of developing and delivering effective integrated / digital marketing campaigns, to support wider marketing strategies. |
|Experience of updating website and social media content, using analytics and market research to make continuous improvements. |
|Experience of using innovative activities to deliver and enhance digital marketing and communication activity and grow social media following. |
|Experience of branding and working with pre-defined content and design guidelines |
|Experience of working to legal guidelines including accessibility, data protection and copyright |
|Experience of co-ordinating multiple projects at the same time |
|Skills, knowledge and abilities |
|Ability and experience of writing quality copy that can be published as press releases, website and social media content. |
|Ability to generate and edit video content. |
|Ability to use different tactics to generate awareness to stakeholders and develop and maintain effective relationships with target media. |
|Well-developed interpersonal skills and diplomacy when dealing with senior and other colleagues. |
|Excellent editing and proofing skills |
|Strong knowledge of current and emerging trends in digital marketing |
|Strong understanding of user experience design including usability and accessibility |
|Knowledge of Search Engine Optimisation (SEO) |
|Business requirements |
|Willingness and flexibility to travel between University sites (Buxton, Leek, Derby) and to work out-of-office hour (as and when required). |
|Desirable Criteria |
|Qualifications |
|CIM / CIPR qualification or equivalent experience |
|Recent digital marketing CPD / training |
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|Experience |
|Experience of providing marketing advice to non-marketing colleagues |
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|Skills, knowledge and abilities |
|Knowledge of the Education and B2B sector |
|Benefits |
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|26 days holiday per year, plus statutory, concessionary and closure days. |
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|Opportunity to join the Local Government Pension Scheme. |
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|Potential for further salary progression based on performance, once in post, up to £32,841 per annum. |
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|For more information on the benefits of working at the University of Derby go to |
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|We are committed to safeguarding and promoting the welfare of children and vulnerable adults and expect everyone who works for us to also share this |
|commitment and to treat people with courtesy and respect. |
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|As part of the Safer Recruitment process, if you are successful, you will be required to undertake a Disclosure and Barring Service (DBS) check. The post |
|for which you are applying is exempt from Section 4(2) of the Rehabilitation of Offenders Act 1974 requiring any spent convictions to be declared. Any |
|information you provide will be treated in confidence and only used when considering your suitability for the post. |
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