Hal Poret



Hal L. Poret (hal.inc42@; 914-772-5087)Education1998Harvard Law School, J.D., cum laudeEditor/Writer – Harvard Law RecordResearch Assistant to Professor Martha Minow1995S.U.N.Y. Albany, M.A. in Mathematics, summa cum laudeStatisticsTaught calculus/precalculus/statistics1993Union College, B.S. in Mathematics with honors, magna cum laudePhi Beta KappaResch Award for Achievement in Mathematical ResearchEmployment2016 - President, Hal Poret LLCDesign, supervise, and analyze consumer surveys, including Trademark, Trade Dress, Advertising Perception, Consumer Deception, Claims Substantiation studies, Damages, and Corporate Market Research SurveysConsulting regarding survey design and review of other surveysProvided expert testimony at deposition and/or trial regarding survey research in over 100 U.S. District Court litigations and proceedings in front of TTAB, NAD, FTC and FCC. 2004 - 2015Senior Vice President, ORC InternationalDesigned, supervised, and analyzed consumer surveys in legal and corporate market research areas, and provided expert testimony regarding survey research in legal cases.2003 – 2004Internet Sports AdvantageDeveloped and marketed proprietary internet sports product, and licensed trademark and intellectual property rights.1998 – 2003Attorney, Foley Hoag & Eliot, Boston, MARepresented corporations and individuals in trademark, trade dress, advertising, product, and related legal disputes. Worked with survey experts in developing and using surveys as evidence in trademark, trade dress and advertising disputes. Testimony at Trial or by Deposition Past 4 Years(Party who retained me shown in bold)2017Superior Consulting v. Shaklee(Deposition)USDC Middle District of FL2017Mercado Latino v. Indio(Deposition)USDC Central District of CA2017Delalat v. Nutiva(Deposition)USDC Northern District of CA2017Dashaw v. New Balance(Deposition)USDC Southern District of CA2017Bearing Tech v. O’Reilly Automotive (Deposition)USDC Western District of MO2017Soundview v. Facebook(Deposition)USDC District of Delaware2017Rovi v. Comcast(Deposition)USDC Southern District of NY2017Puma v. Black & DeckerNew Mexico Circuit Court(Trial)2017Select Comfort v. Personal Comfort(Trial and Deposition)USDC District of Minn2017Alzheimer’s Foundation of America v. Alzheimer’s Association(Deposition and trial)USDC Southern District of NY2017Banc of California v. Farmers & Merchants Bank(Deposition)USDC Central District of CA2017PolyGroup v. Willis Electric(Deposition)Patent Trial and Appeal Board2017In re: NCAA Grant-in-Aid Cap Litigation(Deposition)USDC Northern District of CA2017Mullins v. Premier NutritionUSDC Northern District of CA(Depositions in Class Cert and Merits phases)2017 Lion’s Gate v. TD Ameritrade(Deposition)USDC Central District of CA2017Deere & Company v. Fimco dba Schaben(Deposition and trial)USDC Western District of KY2017Adidas & Reebok v. TRB(Deposition)USDC District of Oregon2017Church & Dwight v. SPDUSDC Southern District of NY(Deposition/trial in liability phase; deposition/trial in damages phase)2017In re: Coca Cola Marketing and Sales Practices Litigation (No. II)(Deposition)USDC Northern District of CA2017Ducks Unlimited v. Boondux LLC and Caleb Sutton(Deposition and Trial) USDC Western District of TN2017Globefill v. Element Spirits(Deposition and Trial)USDC Central District of CA2017Brickman v. Fitbit(Deposition)USDC Northern District of CA2017Network-1 Technologies v. Alcatel-Lucent et al.(Deposition)USDC Eastern District of TX2017Health Partner Plans v. Reading Health Partners(Deposition and Injunction hearing)USDC Eastern District of PA2017In Re Biogen ‘755 Patent Litigation(Deposition)USDC District of NJ2017Cava Mezze v. Mezze Mediterranean Grill(Trial)USDC District of MD2017Mastrandrea v. Vizio(Deposition)USDC Central District of CA2017Adidas v. SkechersUSDC District of OR(Deposition and Injunction hearing)2016Triumph International, Inc. v. , Inc.(Deposition)USDC Central District of CA2016Phelan Holdings v. Rare Hospitality Management(Deposition)USDC Middle District of FL2016Intellectual Ventures II v. AT&T Mobility(Deposition)USDC District of DE2016One World Foods v. Stubbs Austin Restaurant Company(Deposition)USDC Western District of B.V. v. Michelle Lee(Deposition)USDC Eastern District of VA2016Variety Stores v. Walmart Stores, Inc.(Trial)USDC Eastern District of NC2016American Cruise Lines v. American Queen Steamboat Company(Deposition)USDC District of DE2016Universal Church v. Univ. Life ChurchUSDC Southern District of NY(Deposition)2016U. of Houston v. Houston Col. of LawUSDC Southern District of TX(Deposition)2016Navajo Nation v. Urban OutfittersUSDC District of NM(Daubert Hearing)2016Beaulieu v. Mohawk Carpet Dist.USDC Northern District of GA(Deposition)2016Efficient Frontiers v. Reserve MediaUSDC Central District of CA(Deposition)2016McAirlaids v. Medline IndustriesUSDC Eastern District of VA(Deposition)2016Under Armour v. Ass ArmorUSDC Southern District of FL(Deposition)2016C5 & CoorsTek v. CeramTecUSDC District of Colorado(Deposition and trial)2016BBC v. StanderUSDC Central District of CA(Deposition)2016Caterpillar v. TigercatUSPTO Opposition(Deposition)2016Premier v. Dish NetworkUSPTO Opposition(Deposition)2016Omaha Steaks v. Greater OmahaUSPTO Opposition(Rebuttal Testimony)2016EMC v. Pure StorageUSDC District of MA(Deposition)2016Top Tobacco v. North AtlanticUSPTO Opposition(Deposition)2016Ascension Health v. Ascension Ins.USDC Eastern District of MO(Deposition)2016Quoc Viet v. VV FoodsUSDC Central District of CA(Deposition and trial)2016Joules v. Macy’s Merchandising GroupUSDC Southern District of NY(Deposition and trial)2015MMG v. Heimerl & LammersUSDC District of MN(Deposition and trial)2015PRL USA v. RolexUSDC Southern District of NY(Deposition)2015Bison Designs v. LejonUSDC District of CO(Deposition)2015Barrera v. PharmaviteUSDC Central District of CA(Deposition) 2015Flowers v. Bimbo BakeriesUSDC Middle District of GA(Deposition)2015Razor USA v. VizioUSDC Central District of CA(Deposition)2015Allen v. SimalasanUSDC Southern District of CA(Deposition)2015BMG Rights Mgmt. v. Cox EnterprisesUSDC Eastern District of VA(Deposition and trial)2015Verisign v. LLCUSDCEastern District of VA(Deposition)2015 Farmer Boys v. Farm BurgerUSDC Central District of CA(Deposition)2015Ono v. Head Racquet SportsUSDC Central District of CA(Deposition)2015Select Comfort v. Tempur SealyUSDC District of Minn(Deposition)2015ExxonMobil v. FX NetworksUSDC Southern District of TX(Deposition)2015Delta v. Network AssociatesUSDC Middle District of FL(Deposition)2015Brady v. GrendeneUSDC Central District of CA(Deposition)2015Zippo v. LOECUSDC Central District of CA(Deposition)2015Maier v. ASOSUSDC District of Maryland(Deposition)2015Converse In re: Certain FootwearInternational Trade Commission(Deposition and trial)2014Scholz v. GoudreauUSDC District of Mass(Deposition)2014Economy Rent-A-Car v. Economy Car Rentals USPTO(TTAB Testimony)2014Weber v. Sears USDC Northern District of IL(Deposition)2014Native American Arts v. StoneUSDC Northern District of IL(Deposition)2014Gravity Defyer v. Under Armour USDC Central District of CA(Trial)2014Adams v. Target Corporation USDC Central District of CA(Deposition)2014PODS v. UHAUL USDC Middle District of FL(Deposition and trial)2014Flushing v. Green Dot Bank USDC Southern District of NY(Deposition)2014Amy’s Ice Creams v. Amy’s Kitchen USDC Western District of TX(Deposition)2014Unity Health v. UnityPoint USDC Western District of WI(Deposition)2014In re: NCAA Student-athlete litigation USDCNorthern District of CA(Deposition and Trial)2014Spiraledge v. SeaWorldUSDC Southern District of CA(Deposition)2014Diageo N.A. v. MexcorUSDC Southern District of TX(Deposition and trial)2014Pam Lab v. Virtus Pharmaceutical USDCSouthern District of FL(Deposition and trial)2014US Soccer Federation v. Players Ass’nArbitration(Arbitration Testimony)2014Estate of Marilyn Monroe v. AVELAUSDC Southern District of NY(Deposition)2014Kelly-Brown v. Winfrey, et al.USDC Southern District of NY(Deposition)2014Virco Mfg v. Hertz & AcademiaUSDCCentral District of CA(Deposition)2014In re: Hulu Privacy LitigationUSDC Northern District of CA(Deposition)2013Jackson Family Wines v. DiageoUSDC Northern District of CA(Deposition)2013Bubbles, Inc. v. Sibu, LLC.USDC Eastern District of VA(Deposition)2013Clorox v. Industrias DalenUSDC Northern District of CA(Deposition)2013Active Ride Shop v. Old NavyUSDC Central District of CA(Deposition and trial)2013Macy’s Inc. v. Strategic Marks LLC.Northern District of CA(Deposition)2013Karoun Dairies, Inc. v. Karoun Dairies, Inc.Southern District of CA(Deposition)2013Kraft Foods v. Cracker Barrel Old CountryNorthern District of IL(Deposition and Trial)2013Bayer Healthcare v. Sergeants Pet Care USDCSouthern District of NY(Deposition and Trial)2013JJI International v. The Bazar Group, Inc.USDCDistrict of RI(Deposition)2013Fage Dairy USA v. General MillsNorthern District of NY(Deposition)2013Gameshow Network v. CablevisionF.C.C.(Deposition and trial)2013Telebrands v. Meyer MarketingUSDC Eastern District of CA(Deposition)2012Marketquest v. BIC USDC Southern District of CA(Deposition)2012Hornady v. DoubleTapUSDC District of Utah(Deposition)2012Briggs/Kohler Opposition to HondaTTAB(Deposition)2012Apple v. SamsungUSDC Northern District of CA(Deposition and Trial)2012Forest River v. HeartlandUSDC Northern District of IN(Deposition)2012SPD v. Church & DwightUSDC District of NJ(Deposition)2012Brighton Collectibles v. Texas LeatherUSDC Southern District of CA(Deposition)2012Cytosport v. Vital PharmaceuticalsUSDC Eastern District of CA(Deposition)2012Authors Guild v. GoogleUSDCSouthern District of NY(Deposition)2012Clear Choice v. Real ChoiceTTAB(Opposition testimony)2011Borghese v. Perlier et al.USDCSouthern District of NY(Deposition)2011My Favorite Company v. Wal-MartUSDC Central District of CA(Deposition)2011PepsiCo v. PirincciTTAB(Opposition testimony)2011 GAP Inc. v. G.A.P. AdventuresUSDC Southern District of NY(Trial)2011Merck Eprova v. BrookstoneUSDC Southern District of NY(Deposition and trial)2011Wella, Inc. v. Willagirl LLCUSDC Southern District of NY(Deposition)2011Bauer Bros. v. NikeUSDC Southern District of CA(Deposition)2011Aviva Sports v. ManleyUSDC District of Minnesota(Deposition)2011American Express v. Black Card LLCUSDC Southern District of NY(Deposition)2011Gosmile v. Dr. LevineUSDC Southern District of NY(Preliminary Injunction Trial)PresentationsWhat's New in Advertising Law, Claim Support and Self-Regulation?(ABA Seminar, November 17, 2015)How Reliable is Your Online Survey(2015 ASRC Annual Conference, September 29, 2015)What Do Consumers Think? Using Online Surveys to Demonstrate Implied Claims (ANA Advertising Law and Public Policy Conference, April 1, 2015) Cutting Edge Developments in Trademark Surveys (Rocky Mountain Intellectual Property & Technology Institute, May 30, 2013)Using Survey Experts in Trademark Litigation (DRI Intellectual Property Seminar, May 9, 2013)Surveys in Trademark and Advertising Litigation (2013 National CLE Conference, Snowmass Colorado, January 2013)Internet Survey Issues (PLI Hot Topics in Advertising Law Conference, March 2012)Measuring Consumer Confusion Through Online Surveys (2011 Midwest IP Institute) (September, 2011)Online Surveys as Evidence in Trademark Disputes (International Trademark Association Annual Conference, May 2011)Managing Intellectual Property Trademark Roundtable (April 7, 2010)Recent Trends in Trademark Surveys (Virginia State Bar Intellectual Property Conference, October 2009)Trademark Surveys in US Litigation (presentation for International Trademark Association Annual Conference) (May 2009)How to Conduct Surveys for use in Trademark Disputes (Practicing Law Institute Advanced Trademark Law Conference) (May 2009)Trademark and Advertising Perception Studies for Legal Disputes (Opinion Research Corporation Seminar, June 2008)Understanding Advertising Perception Surveys (Promotions Marketing Association Annual Law Conference) (November 2007)Designing and Implementing Studies to Substantiate Advertising Claims (American Conference Institute Claims Substantiation Conference, October 2007)Surveys in Trademark and False Advertising Disputes (InfoUSA Webinar, June 2007)Measuring Consumer Perception in False Advertising and Trademark Cases, (multiple presentations) (2007)Potential Errors to Avoid In Designing a Trademark Dilution Survey (American Intellectual Property Association paper, April 2007)Consumer Surveys in Trademark and Advertising Cases (presentation at Promotions Marketing Association Annual Law Conference) (December 2006)Use of Survey Research and Expert Testimony in Trademark Litigation, (International Trademark Association Annual Conference, May 2006)Survey Research as Evidence in Trademark/Trade Dress Disputes (multiple presentations) (2006)Using Surveys to Measure Secondary Meaning of Trade Dress, Legal Education Seminar, Boston, April 2006Publications/PapersCutting Edge Developments in Trademark Surveys (Rocky Mountain Intellectual Property & Technology Institute, May 2013)Hot Topics and Recent Developments in Trademark Surveys (paper for May 2013 DRI Intellectual Property Conference)Surveys in Trademark and Advertising Litigation (2013 National CLE Conference, Snowmass Colorado, January 2013)Trademark Litigation Online Consumer Surveys (Practical Law Company Intellectual Property and Technology, May 2012)Hot Topics in Advertising Law 2012 (Contributor to Practising Law Institute publication)A Comparative Empirical Analysis of Online Versus Mall and Phone Methodologies for Trademark Surveys, 100 TMR 756 (May-June 2010)Recent Trends in Trademark Surveys (paper for Virginia State Bar Intellectual Property conference, October 2009)Trademark Dilution Revision Act breathes new life into dilution surveys (In Brief PLI website, June 2009)The Mark (Survey Newsletter; three editions 2009)Hot Topics in Trademark Surveys (paper for Practicing Law Institute Advanced Trademark Law Conference) (May 2009)The Mark (Survey Newsletter, 2008)Trademark and Advertising Survey Report (Summer 2007)Avoiding Pitfalls in Dilution Surveys under TDRA (AIPLA Spring Conference, Boston, May 2007)CommentaryComment on case (on , July 24, 2009)Comment on Nextel v. Motorola (on , June 19, 2009)PLI All-Star Briefing Newsletter, “What does the Trademark Dilution Revision Act mean for the future of Dilution Surveys?” (June 2009)Professional Memberships/AffiliationsAmerican Association of Public Opinion ResearchInternational Trademark AssociationNational Advertising Division of Council of Better Business Bureaus ................
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