Chapter 9—Product Concepts - CSUB
Due to the fact the Honda Insight (a hybrid car) has never caught on with buyers, Honda decided to stop manufacturing the car in 2006. This _____ will allow Honda to concentrate its resources on more profitable vehicles. a. product line contraction b. product diversification c. product development strategy d. market redeployment e. downsizing ANS: A. Product line contraction occurs when a ... ................
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